The Internet has changed communication so dramatically that traditional public relations tactics alone are no longer adequate. Shrinking newsrooms, declining ad sales at newspapers, and consolidation into digital media are examples of a radical shift in the media landscape. How we develop public relations strategy, craft messages and approach media must account for this new media landscape, especially in 2008 the year of the ‘visual web.’
I am a Partner with Influence Consulting in New York. We don't just think different, we are different, a PR firm built from the ground up for the world of digital communications. Influence Consulting services include Internet Communications Strategies, Editorial Services, Media Relations and Strategic Planning. We represent clients in a varitey of industries, including financial services, technology, and education.
My 12 year career with New York City public relations firms includes Senior Vice President, Edelman Worldwide in New York and Los Angeles, and positions with Middleberg Communications, Makovsky + Co., Howard J. Rubenstein Associates, and Marston Communications.
My specialty these days revolves around Internet-based PR strategies, along with media relations and editorial services. If you love the PR business then this is a great time to explore the wealth and opportunity the Internet affords communicators. I occasionally update my blog PRBlogNews and maintain a community site for our home on the Olympic Peninsula at BrinnonInfo.
