View My VisualCV Online: http://www.visualcv.com/mark81295

Summary

 

Mark is a proven entrepreneurial veteran with over 12+ years experience building emerging media platforms, client services, and bringing new media formats to market.  Currently, he serves as a digital media consultant helping clients define and execute media monetization strategies – with clients in intl hospitality, on-line narrowcasted social video communities, and place-based digital media.  Previously, he served as Chief Operating Officer for AnchorFree – a platform integrating privacy and advertising to mobile users, globally.  In this role, he directed marketing, PR, client services, and media platform strategy. During his tenure, he developed and brought to market emerging ad formats, and secured global distribution, syndication, and advertiser relationships.  He has developed user acquisition to 5 million customers; generating nearly a billion page views per month; and represented in over 190 countries, globally.

Prior, he co-founded MyPoints.com which revolutionized how direct marketers transformed their performance marketing business models from off-line to on-line.  MyPoints.com successfully entered the public markets, achieved one of the most trafficked on-line shopping destinations for several years running, and exists today as profitable membership marketing destination on-line.  While there, Mark ran technology, operations, client services and served as a Board member.

Additionally, Mark has served in a variety of client services roles within marketing agencies and CRM consultancies.  He has developed customer loyalty programs and strategies (consumer and channel) for companies including Sun, HP, Novell, Safeco Insurance, and Sony Playstation.  For KPMG he worked with Pacific Gas & Electric to streamline customer relationship marketing operations in the wake of government deregulation.  And, as a two time veteran of Oracle Corporation, he has sold and managed client relationships for clients in areas of Financial Services (Visa International), Telecommunications (Nokia), Insurance (NationWide, ABIG), and government contracts (state of FL and LA).

Mark is also an avid wine enthusiast and owns Longfellow Wine Cellars, in Napa, CA.

 

Work History

Digital Media Consultant

CA, United States
2009 - Present
Prinicipal 

Emerging media consultant helping clients optimize and build monetization platforms and advertising models. Current clients include:
- a digital out-of-home (DOOH) media enterprise to drive brand engagement and monetize place-based audiences
- a socially driven narrowcasted video community (on-line)
- an international hospitality brand seeking to monetize the convergence of guest-room info-tainment

Expertise in audience/publisher acquisition; platform strategy, optimization, and operation; development of product roadmaps and conceptual media/ad architectures

AnchorFree Inc.

Sunnyvale, CA, United States
Feb 2007 - Jan 2009
Chief Operating Officer 

Lead on-line media company’s marketing and platform strategy to attain position as the predominant broadband advertising network. Developed new monetization / revenue, and advertising business models; re-branded company as the industry’s dominant HotSpot media and advertising network and launched international public relations campaign generating comprehensive global coverage; recruited and hired marketing, businesss development and sales leaders; and utilized online strategies (widgets, gadgets, SEM, social and conversational media) to acquire 6 million active users. Developed and executed marketing and sales launch plans to catalyze company’s revenue model ; grew product marketing efforts from 0 to nearly a half billion page views per month with user adoption reaching over 127 languages residing from over 190 countries. Managed team of 12 marketing, sales, and business development professionals.

Peppers & Rogers Group

San Francisco, CA, United States
Jan 2005 - Jan 2007
Strategic Development Director 

Carlson Marketing Worldwide is ranked #1 Marketing Services agency by Ad Age™
Designed, developed, and sold global integrated marketing programs (SaaS software and services) with a focus on customer/channel partner strategy and loyalty, lead/demand generation, and marketing analytics. Assembled and managed global business development and delivery teams, lead all contract and pricing negotiations, and owned overall client relationships - clients include Sun, HP. Novell, and Safeco Insurance.
• Consultative Marketing Services Business Development: increased sales volume from $4 MM to over $33MM in 24-month period.
• Served as our customer/partner strategy subject matter expert for west coast business development organization

Marketing / Media Consultant

san Francisco, CA, United States
Jan 2000 - Oct 2003
Principal 

* Owner/ Co-founder (2001 - Current) Longfellow Wine Company. Started ultra-premium winery based on single-vineyard, small production varietals. www.longfellowwines.com OR visit us at our tasting room at www.vintnerscollective.com; 1245 Main St. Napa, CA 707.255.7150.

• Consultant to Brierley and Partners (Dallas)(2003-2004): Consulted with Sony Playstation to deliver a multi-channel customer relationship marketing strategy to elevate customer engagement, advocacy, and loyalty within brand suite.

• Venture Consultant (2000-2003): assisted start-up companies completing business plans, developing revenue models, providing investment strategies and product roadmaps. Invested in mezzanine round of YOUCentric (acquired by JD Edwards, then PeopleSoft, then Oracle).

• Oracle Corporation, Redwood Shores, CA (1999-2000): Developed, defined, and delivered professional services offering for a newly formed e-CRM services organization.

MyPoints.com

San Francisco, CA, United States
Sep 1995 - Jan 1999
Co-Founder and VP Technology and Operations 

Co-founded on-line member marketing company utilizing internet technologies to manage interactive direct marketing, loyalty management and e-commerce campaigns – company traded publicly on NASDAQ as MYPT before being acquired. Raised multi-million dollar investment in funding to launch company – served on Board of Directors to IPO registration (S-1 filing).
• Managed cohesive product management, development, delivery, and client services strategy for company's product line
• Developed strategic client opportunities to extend MyPoints footprint of services within on-line retail and services industries
• Recruited and managed product, technology, operations, and client services departments (7 direct reports, over 20 employees, and exceeded $60mm in annualized revenue
• Speaker at industry events evangelizing the company's products, initiatives, and directives

Education

University of California (MBA)- Haas School of Business

Berkeley, CA, United States
1994 - 1996
MBA, Marketing / Management of Technology

University of South Carolina - College of Engineering

Columbia, SC, United States
1987 - 1991
B.S., Electrical and Computer Engineering

Objective

Background:

Marketing and technology evangelist with demonstrated excellence bringing new on-line products and services to market, shaping market awareness and demand for new interactive marketing / advertising services, and managing teams to drive emerging, customer centric technology innovation. 

 

Industry focus in customer engagement,  digital media and advertising: Channels including B2B2C. Domain expertise is the media intersection of customer centricity, advertising, and technology enablement.

 

Objective: 

Seeking an executive leadership role (Marketing, Operations, Strategy) within an emerging growth company to catalyze revenues and go-to market milestones.

Interests

Playing tennis, lacrosse, golf.

 

Owner of Longfellow Wines (a 1000 case) - ultra-premium boutiqe winery.  www.longfellowwines.com

 

Coaching my kids sports!

PR Accomplishments

Icon_word_16 Mark Smith Media Mentions and Contributed Content

This document contains the portfolio of press mentions and published content while directing AnchorFree's PR strategy.

 

Icon_pdf_16 Nike - Relationship Marketing

Sample that is representative of numerous engagements I've lead to help brands define and execute life-cycle marketing programs.  This CRM example includes customer segmentation and analytics as core components to drive incremental customer behavior.

Icon_pdf_16 Nike - Digital Creative Concepts

Contains some creative concepting to leverage relationship marketing infrastrucutre to deliver integrated digital experiences on-line.

Icon_pdf_16 Sony - CRM Program Strategy

Representative sample in CRM design with digital/creative concepting. Overal marketing treatments focused on elevating customer engagement and brand advocacy.

Icon_pdf_16 Channel Marketing Strategy - Insurance

Representative sample in designing channel (indirect/reseller) CRM marketing programs.  Focus is on creating incentives and incremental engagement treatments for field/resale channel partners.

Icon_pdf_16 PayPal - Digital Media and Marketing

Representative sample to drive consumer intent and behavior earlier in the purchase funnel.

Icon_word_16 Guest Room Infotainment and Media Monetization

Project definition for defining process, outcomes, and deliverables for Phase 1 Media Monetization architecture.