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Sexy Money Genius (www.MarieCasas.com)
PinoyWebStartup.com

References

Paul Mark Garcia

(Professional)
Equity Product Controller Citibank N.A. Philippines

"I met her first during the 2nd Regional Midyear Convention of Region I held at Leisure Coast Resort Dagupan City. She was the Sec-Gen of NFJPIA then while I was a mere delegate... Fortunately, I was able to got to Boracay for the NFJPIA Mid-Year Convention and there I met again this smart girl... It was the least of my expectations that I would get the chance to be close to her as we worked together for NF the following Federation Year. Wala ako masabi kay Marie.  (Marie renders me speechless). Maybe she has it all-- brains,body,sobra bait pa (very kind)... I learned a lot from Marie."

Paul served as Region 1 Council President on my Executive Board during my term as National President of NFJPIA.

JP Dela Torre

(Professional)
Development Director Pigmata Media Inc. +632-3288835

“Marie helped me set up our startup Pigmata Media. I don't think I could've done it without her. She's dedicated, works hard, and is great with people. Networking in real life is not a problem for her and she expresses herself really well - pleasantly surprising, given her finance background. She has no problem getting into the nitty-gritty of things. Marie's pretty awesome.”

Johanna Victoria Chan

(Professional)
Assistant Manager Bank of the Philippine Islands

"Marie, my president! A combination of wit, intellect, beauty and humor, this girl has it all going for her. She's really one of a kind and I so admire her versatility and dedication in her organization and in her academics. Ang daming alam nito, bilib ako! (She knows so much, I'm in awe!) From webdesign to literature to night life..you name it! There's none like her to take on the challenge of leading the ship that is NFJPIA and I'm happy to be able to be part of the Executive Board and get to work with her for yet another year. Here is one sassy lady who never fails to reach out to everyone around her. She can be a great friend, someone to treasure..."

Johanna served as Vice President for Communications - Visayas Area during my term as NFJPIA National President.

Liza Pamintuan

(Superior)
Business Coach Nu Skin Enterprises

“Marie can work independently, focuses at the task at hand and is confident about meeting people. I'd be glad to work with her again any time.”

Arnel Uy

(Professor)
Chair, Accountancy Department De La Salle University

"Lourdes Marie Casas was my student advisee for The Outstanding Accountancy Students of the Philippines in 2005 (Association of Certified Public Accountants in Commerce and Industry) as well as when she served the Junior Philippine Institute of Accountants... I know her to have a good understanding of business and economics... She is also capable of leading a team as shown by her 3 years of service with National Federation of Junior Philippine Institute of Accountants. This business sense could greatly benefit the community... Statistics and analytical thinking is an area that she has shown she can utilize when she won with her group the KPMG Best Research Paper in 2006..."

Summary

Entrepreneurial and youth leader with a passion for making a difference. Young marketing professional with finance background and project management. Strong familiarity with using software for business (enterprise, office applications, web 2.0/Internet).

Work History

PinoyWebStartup.com

Philippines
Jan 2008 - Present
Author 

Pinoy Web Startup profiles and tracks web products and services, highlighting those produced by Philippine and/or Asian web companies in the early stages.

The Pinoy Web Startup community inspires aspiring techno-entrepreneurs, supports and promotes bootstrapping and funded web startups, and provides on-the-ground information for users and investors.

Pigmata Media Inc.

Makati, Philippines
Sep 2007 - Present
Internet Marketing Consultant and Co-Founder 

Accomplished registration of the company with SEC and government agencies. Search engine and social media marketing campaigns. Feasibility study and financial forecasts. Copywriting and client account management. Business development.

 

Virtual assistance for entrepreneurs and small businesses: MarketingVA

Spire Research and Consulting

Singapore
Oct 2008 - Nov 2008
Project Associate 

Conducted multiple face-to-face interviews with top researchers and agency directors on ICT, Electronics, and Wastewater treatment R&D environment in the Philippines

Unilever Philippines

Manila, Philippines
Sep 2006 - Mar 2007
Management trainee 

First project handled involves overseeing implementation of cross-department operations of Christmas Foods sales; planning and implementation of in-store activation for a Foods brand; Sales monitoring, inventory management from wholesale to retail; Development of corporate account channels for Christmas season; Brand building, marketing assistant for Laundry brand.

Standard Chartered Bank

Jun 2006 - Aug 2006
Business Finance Officer 
Prepared and analyzed management and financial reports, prepared business forecasts; established segment profitability focusing on costs, monitoring and controlling operating expenses and capital expenditure; general administration relating to business finance of the wealth management and secured value center (mortgage & auto loans)

UNICEF

Philippines
Apr 2005 - May 2005
Fundraising Intern (Volunter Internship Program) 

Developing private sector fund-raising campaigns; planning, budgeting, and execution of activities for beneficiary people’s organizations and street children; solicited support individual and corporate sponsors

National Federation of Junior Philippine Institute of Accountants

Philippines
May 2004 - Apr 2005
National President 

Chief Executive Officer of the Executive Board, involving 13 regional councils. Authorized and controlled NFJPIA activities, specifically the two major national conventions. Improved financial performance by over 200%.


Secretary-General, May 2003-April 2004

Coordinated with Executive Officers and different Regional Councils. Prepared minutes of interim meetings and Executive Board Meetings, which are held four times within the year. Supported public relations and communications functions, non-academics, and interschool competitions. Overhauled organization’s website.

 

 

Education

De La Salle University

Manila, Philippines
May 2001 - Jan 2006
BS Applied Economics and BS Accountancy
  • Dean’s List
  • Community Development Leadership Award
  • SGV Gold Medal for Excellence
  • KPMG Best Research Paper 2005
  • First Honors Jose Rizal Certificate
  • Finalist: The Outstanding Coeds & The Outstanding Young Men 2004

A STUDY OF THE DETERMINANTS OF THE QUALITY AND QUANTITY OF CORPORATE ENVIRONMENTAL DISCLOSURES MADE BY PHILIPPINE CORPORATIONS (Co-authored by Cerujano, E.C., Escalante, M.A., and Mahinay, I.A.)
Subjected the environment-related disclosures in annual reports of publicly-listed companies to quantitative and qualitative tests; determined the impact of each stakeholder group on such disclosures

DETERMINANTS OF THE INVESTMENT DECISION BY EMPLOYERS AND EMPLOYEES: AN ANALYSIS OF INCIDENCE AND INTENSITY OF TRAINING IN THE SERVICE SECTOR (Co-authored by Cerujano, E.C. and Escalante, M.A.)
Using bivariate probit estimation, this paper studied the effect of characteristics of employees in relation to his own and the employer’s investment decision, and vice versa, in service-oriented firms in Manila.

Manresa School

1997 - 2001
High school diploma
Honorable Mention, Special Award in English and in Mathematics.
Awarded Best Rebuttal Speaker in Interscholastic Debate Society tournament in 2001.

Certifications

Certified Public Accountant

(Professional Regulation Commission)
Jun 2006 - Aug 2009

Skills

Microsoft Office

(Advanced)
7-9 Years Experience, (Last Used <1 year ago)
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HTML and CSS

(Advanced)
10+ Years Experience, (Last Used <1 year ago)
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Proficient in hand-coding standards-compliant HTML and styles and light configuration of PHP,  including Wordpress, FrogCMS.

Created/modified the following web sites or pages:

Events Management

(Advanced)
3-4 Years Experience, (Last Used <1 year ago)
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I have attended various seminars and conventions as both organizer and participant. From soliciting sponsors, marketing an event, producing and designing souvenir programs, computing costing and break-even analysis for optimal attendance and ticket prices, to emceeing, coming up with titles for events and getting well-renowned speakers -- I love dealing with the details for planning and managing committee members and interacting with participants and getting their feedback.

 

I was the lead in organizing:

 

I am/was one of the lead organizers for:

  • 1st Philippine Web Designers Conference 2009 <form> + function() + .class to be held in July 2009
  • Unilever Business Week 2006 held in Sofitel Philippine Plaza, Manila
  • 3rd Mini Web Designers Conference - Philippine Web Designers Organization - January 2009
  • 2nd Mini Web Designers Conference - Philippine Web Designers Organization - November 2008
  • 1st Mini Web Designers Conference - Philippine Web Designers Organization - October 2008 - also hosted the event
  • UNICEF Fund-raising Walkathon held at Heritage Park, Fort Bonifacio - May 2005
  • 2nd Visayas Inter-regional Convention of NFJPIA in Tagbilaran City, Bohol - February 2005
  • 21st Annual National Convention of NFJPIA in Subic Bay - April 2004
  • National Mid-Year Convention of NFJPIA in Boracay - October 2003 - also hosted Ms. NFJPIA Pageant
  • 3rd Young Economists Convention, Junior Philippine Economics Society, Manila - January 2003 - also awarded Best Thesis Moderator

Layout Design

(Intermediate)
1-2 Years Experience, (Last Used 3-4 years ago)
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Proficient with Adobe Pagemaker. From concept to design, dummy layouts, layout design till ready for printing. I prepared single-handedly the souvenir programs for the 2003 NFJPIA Mid-Year Convention, 2004 NFJPIA Annual National Convention, and 3 issues of De La Salle University JPIA The Bug newsletter in 2003.

Search Engine Marketing

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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In-house internet marketing professional for Pigmata Media. I also have a few niche websites of my own and handle organic search (keyword research, copywriting for the web, link building campaigns) for select clients.

Email Marketing

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Using MarketingVA email marketing management system, I abide by email standards and US CAN-SPAM law.

Copywriting for the Web, Blogging

(Advanced)
3-4 Years Experience, (Last Used <1 year ago)
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Copywriting for select web development/search engine marketing clients and for Pigmata projects, including Pigmata Media and MarketingVA

Business Writing

(Advanced)
3-4 Years Experience, (Last Used <1 year ago)
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Various letters for soliciting sponsorships, invitations, announcements, requests for interviews and corporate policies.