Mariah Lincoln's VisualCV - Mariah Lincoln

View My VisualCV Online: http://www.visualcv.com/mariahpr

Mariah Lincoln

Marketing Assistant
Synaxis Consulting

Seattle, WA
United States

My Blog:	www.MariahLincoln.com
Twitter:	@marlin23
My Company:	www.synaxiscorp.com

I am a graduate of the University of Oregon's School of Journalism and Communication with a focus in public relations and a minor in communication. I have a passion for social media, emerging technologies, audience outreach, development and creative approaches for building long-lasting relationships.

Through my internships and varied work experiences I was able to combine my unique perspective with veterans of the trade to produce measurable and lasting results for a variety of organizations. My naturally inquisitive personality provides a varied insight to any team and allows for an out-of-the-box approach to projects.

The Greater Tacoma Community Foundation

Tacoma, United States

Jul 2010 - Jun 2011

Marketing and Communications Associate

An Integral member in organizing a 15,000 person event with Archbishop Desmond Tutu, as part of a movement to create an indelible moment in Pierce County, unite the community, showcase youth leadership and build momentum for individuals to take personal responsibility for making Pierce County a better place to live.

Developed and implemented a long-term social media and marketing strategy to increase awareness, engage the community and stimulate community-wide change.

Increased Twitter Followers from 84 to 770 and created #BetheSpark, which trended on Twitter May 13 and 14, 2011.

Increased Facebook “likes” from 50 to 1,000; increased campaign awareness by 46% in the 13-24 age group; and increased wall post views by 2,456% and feedback by 677%.

Facilitated a 10 person Marketing Committee for collaboration on unique strategies to promote Be the Spark.

Collaborated on materials and created content for the fiscal year 2010 annual report and the monthly e-newsletter.

Supported the event manager with preparation and coordination for all events leading up to the Desmond Tutu event

Facilitated three training sessions for college students who led a series of High School Dialogues around youth leadership, youth voice and anti-violence.

Supported the Director of Communications and maintained regular interaction and occasional presentations to the Board of Directors.

Allen Hall Public Relations

Eugene, OR, United States

Mar 2010 - Jun 2010

Account Supervisor

Developed a public relations plan, social media strategy and multiple social media and news releases for an international yoga mat recycling company.

Increased website unique visits by 50% and page views by 23%; increased Earth Day visits by 67% from 2009; amplified website traffic by 17% from March to April 2010; secured 35 posts on key influentials’ blogs through an Earth Day social media pitch.

Delegated to and managed the work of two account executives.

Executed all client/agency communication.

Planned and executed a free community-wide yoga session with local vendors, sponsors, instructors and participants.

Eugene, OR, United States

Sep 2009 - Feb 2010

Account Executive

Assisted in managing a public relations campaign for Recycle Your Mat to expand awareness of the company and its purpose within the yoga community.

Increased awareness on the University of Oregon Campus by collaborating with the recreation center.

Created intriguing, change provoking news releases and interacted with key influentials through social media.

Collaborated on creative concepts to raise awareness and increase participation for the recycling program.

JayRay, a communications consultancy

Tacoma, WA, United States

Jun 2009 - Sep 2009

Public Relations and Advertising Intern

Effectively led an awareness campaign, including public service announcement, collateral and social media for the Evergreen Council on Problem Gambling that received a 2009 Gold MarCom Award.

An integral team member for a radio advertising campaign to capture a younger audience for Muckleshoot Bingo. The campaign was highly successful and received a 2009 platinum MarCom Award.

Managed the research and creative strategy for a six-month marketing campaign for the Broadway Center for Performing Arts to generate donations and excitement for the organization.

University of Oregon Student Recreation Advisory Board

May 2009 - Jun 2010

Associate Director for Recreation Programs

The board advises student recreation center operations and the administration on long-range planning, facility use, user fees and budget operations.

The board also represents SRC facilities, classes, programs and services to the University community, and promotes students' recreational needs.

University of Oregon

Eugene, OR, United States

Sep 2006 - Jun 2010

Bachelor of Arts, Public Relations and Communications

Traveled abroad to Angers, France for six weeks for a language-intensive course. Participated in an innovative Strategic Social Media class exploring the benefits of an online presence among many other public relations, communications and research based courses.

Activities and Societies: Member of PRSSA since 2006

Creative concepts

(Rockstar)
3-4 Years Experience, (Currently in use)

Coming up with unique, creative ideas to communicate messages is entertaining and mentally stimulating. All ideas said might not work but having that conversation might spark someone else's genius thought.

Social media

(Advanced)
5-6 Years Experience, (Currently in use)

I think social media is a great way to engage with audiences that otherwise would be neglected through traditional media strategies.

Research

(Advanced)
3-4 Years Experience, (Currently in use)

I have Information Gathering (Info Hell) and the School of Journalism and Communication to thank for my research abilities.

News releases, backgrounders, factsheets

(Advanced)
3-4 Years Experience, (Currently in use)

Photoshop, InDesign

(Intermediate)
1-2 Years Experience, (Currently in use)

Event Planning

(Intermediate)
<1 Years Experience, (Currently in use)

Was an integral member of a 10 person team, in which we planned and executed a sold-out, 15,000 person, community-wide event at the Tacoma Dome. The event featured Desmond Tutu, Craig Kielburger, Governor Gregoire and 24 different performers. I also helped market and coordinate media coverage and advertising placement.

You Might be a Zander PSA

This is a radio PSA to help raise awareness for underage gambling. I modeled the idea after Jeff Foxworthy's "You might be a redneck if..." to attach humor to an otherwise serious issue.

Measuring Social Media

This is an e-book I created about how to measure success, monitor and engage in social media.

Muckleshoot Bing Radio

Muckleshoot Bingo wanted to attract a younger audience. The campaign had to excite young adults and break the conception that bingo is just for grandma. This commercial won the 2009 Platinum MarCom Award.

Hayli Walker

(Superior)

Executive Assistant The Greater Tacoma Community Foundation 253-383-5622

Mariah is a dynamic young professional that has been an integral part of our team. She is always ready to take on new projects and help out where ever needed. Mariah has been instrumental in the design and implementation of a series of high school dialogues that the Community Foundation hosted this fall. Her ability to step up as a facilitator and trainer demonstrates her great leadership qualities. December 20, 2010

Kurt Jacobson

(Superior)

President JayRay, a communications consultancy

"Mariah was instrumental in JayRay winning the Evergreen Council on Problem Gambling business and creating concepts they liked with her added spark to proposals. I appreciate that Mariah has a degree of skepticism. That will serve her well. Mariah was a great intern, she came to us already acting more like a professional than some of our other interns." September 4, 2009

Thomas McFeeley

(Professional)

Principal Thomas J. McFeeley Communications

"Mariah is one of the brightest young communications minds I've seen in recent years. Her insight, intelligence, and approach to problem solving was extraordinary at a time when she was a student. You cannot teach leadership but she possesses it and then some. I look forward to our professional paths crossing in the future."

October 26, 2010

Jenna Starkey

(Subordinate)

Account Executive Allan Hall Public Relations

“I have worked with Mariah on several team and group settings. I am most delighted to currently be working under her supervision as an Account Executive for Allen Hall Public Relations. Mariah makes a fantastic leader because she is consistent, grounded, and very encouraging. She is always open to new ideas and ready to answer questions on a dime, no matter where she is. I would highly recommend Mariah to any position she applies for in the future. She is a true team player.” May 19, 2010

Jessica Sturges

(Superior)

Account Supervisor Allen Hall Public Relations

“Throughout my work with Mariah on the Recycle Your Mat account for Allen Hall Public Relations I was consistently impressed by her dedication and commitment to our client. She is an extremely dependable and detailed-oriented individual who produces work of the highest caliber. In addition to this, I found her to be extremely thoughtful and well-versed PR mind and I turned to her often for input and advice. On top of her technical skills and diligence, Mariah is an extremely positive individual who brings energy to group settings and activates group projects. She would be a valuable asset to any employer.” May 21, 2010

Be the Spark is a movement started by The Greater Tacoma Community Foundation to inspire each other to take action and make our community a more positive, caring place to live. Together, we have the power to build a community that we are proud to be a part of.

Media Coverage

This is the 2010 Annual Report, I wrote the l from our president and board chair. I was responsible for managing and editing content, overall tone, vision and concepts. The remainder of the written material was a collaboration.

Recycle Your Mat

This is a news release I wrote targeted for yoga, environmental and health-focused bloggers.

Recycle Your Mat asked AHPR to raise brand awareness. My team decided the best way to do this was by connecting to the online yoga community as well as the studios, fitness centers and university recreation centers.

A few of the hits: (35+ blog posts)

Seeking Greener

Green Talk

Yoga Sanga

News Release for both traditional and non traditional media.

A few of the hits:

Oprah.com

KIRO News TV

Oregon Daily Emerald