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Corporate Communications
Gears of Change: Recovery and Reinvestment Act 2009
A visual case presented to one of many American Indian Nations located in the USA.
Visually heavy presentation of current situation, targets, and next steps involved in taking advantage of energy efficiency programs available through the Recovery and Reinvestment Act 2009. Circa 2010
Social Networking for Women Job Seekers
Strategies for Women Job Seekers: Technology workshop.
Presenated as part of 2009 Northside Women's Fair provided by State Representative Harry Osterman.
Case Study For IRI (Chicago 2007)
Presented to IRI as a general overview of Retail Grocery Market. Cira 2007.
GXS Logistics Visibility System: Product Development
Presented to senior leadership at GE Global Exchange Services as part of recommendation for entering & managing Logistics venture.
Professional References
Carmine Parisi
(Superior)Tony Birchall
(Superior)Lara Piu
(Peer)Certifications
Six Sigma - University of Michigan
Participants learn how to apply SIx Sigma tools and methodologies to meet a variety of needs within an organization-wide Six Sigma strategy.
GE Change Acceleration Process
Change Acceleration Process (CAP) participants learn the tools and techniques to become CAP facilitators and help fellow employees accept and accelerate these rapid changes. The skills and tools contained in CAP guide co-workers through the process of accepting change, creating a shared need, shaping a vision and mobilizing commitment, to how to make change last, monitor processes, and change systems and structures to ensure that a process can move from its current state to an improved state.
Negotiation and Influence - Georgetown University
Participants learn tools and techniques of "Bargaining for Advantage", "Negotiation in Complex and Competitive Environments", "Playing the Power Game" (Developing Social Influence and Political Savy) and "Selling Your Agenda" (Techniques of Persuasion).
Inbound Marketing University
The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.
In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher. This certification is administered by HubSpot.
Associations / Memberships
Contact Information
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Livingston Smith
Marketing and Communications |
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Summary
Work History
Confidential
Chicago, IL, United States
Aug 2008 - Present
Marketing and Communications
(Confidential) Inc. – Chicago, IL (Public Relations) Position: P/T: Marketing and Communications Duties: Website framework proposals and management, incorporation, trademark, and copywriter protection, online communications, website copy, and project management. Products: Website, eNewsletters, online communities, online communications
Goliath Solutions
Deerfield, United States
Jun 2006 - Aug 2008
Product Development & Project Manager
GOLIATH Solutions PLL (SOLD) – Deerfield, IL (Marketing Intelligence)
Position: Product and Marketing Manager Duties: Online training portal, online product ordering system development, distribution & quality control, cross – functional team management, product roadmaps, inventory management and forecast. Products: RFID chip, WMS, Online Training & Certification Course, Forecasting and Budget Processes
Whirlpool Corporation
Benton Harbor, MI, United States
May 2002 - Sep 2005
Global Innovation Manager & Project Manager
Whirlpool Corporation – Benton Harbor, MI (Consumer Products) Position: Global Product Manager – Team located in Milan, Italy and San Paolo, Brazil Duties: Global team leadership, research and marketing, product specifications and roadmaps, product innovation idea generation, proposing new products, line extensions, and upgrades. Products: Whirlpool Refrigerated Drawer, Gladiator Series Refrigerator, Whirlpool Wine Product Line, Brastemp Mobile Refrigerator
GE Global Exchange Services
Gaithersburg, MD, United States
2000 - 2002
Global Product Development
GE Global Exchange Services (SOLD) – Gaithersburg, MS (B2B Services) Position - Senior Product Manager Duties: Team leadership, design and concept proposals, sales coordination, product specifications and roadmaps, competitor research, product benchmarking, VOC research, project management. Products: Web-based tracking service, internal track & trace system for GE Lighting, Medical, & Transportation
Memphis, TN, United States
1996 - 2000
Senior Product & Marketing Manager
Federal Express Corporation - Memphis, TN (Transportation & Logistics) Position: Senior Product Manager & Senior Marketing Manager Duties: Cross-functional team management, proposing and implementing overall new product marketing strategy, proposing and leading new product marketing plan (launch), marketing communications, targeted marketing campaigns, sales collateral, and sales training materials. Products: AGFS division’s FedEx 1-Day, 2-Day, and 3-Day Freight Services
Education
Masters in Business Administration, Marketing
The Sparks Bureau for Business and Economic Research conducted over $3 million in contract and grant research in 2007. The Bureau is one of the largest bureaus for economic research located in a college of business in the nation.
Bachelor of Arts, European History, European Literature, Technical Writing
The University of Memphis is a learner-centered metropolitan research university providing high quality educational experiences while pursuing new knowledge through research, artistic expression, and interdisciplinary and engaged scholarship.
Diploma, Liberal Arts
King Low Heywood Thomas is an independent, college preparatory school serving students from Pre-Kindergarten through Grade 12.
Skills
Six Sigma - Greenbelt Certification
(Advanced)3-4 Years Experience, (Last Used <1 year ago)
Received from the University of Michigan, College of Engineering. Intensive semester of lectures, daily tests, examinations, and capstone course. Focus was on basic techniques and modeling for measuring and improving both production and service processes.
Negotiation & Influence Certification
(Advanced)3-4 Years Experience, (Last Used <1 year ago)
Received from Georgetown University of Professional Development - a five course, 3 month training program that met, at minimum, twice a week. Focus was on types of negotiating and counter techniques.
Awards and Recognition
FedEx Five Star Award
Presented to the top 1% of all FedEx employees (along with cash bonus) - received for launch of FedEx AGFS 1Day, FedEx 2Day and FedEx 3Day Freight Services. Awarded in 1999.
Harvey Communications Advertising Measurement Award
Award for achieving an unprecedented rate of "unaided reader recall" of FedEx AGFS Freight print advertising campaign. Awarded in 2000.
Marketing Award of Excellence - FedEx
Marketing division award presented by senior leadership of AGFS Marketing Division for the launch of FedEx Express Saver Freight. Awarded in 1997
American Marketing Association - Member Spotlight
April 2009.
Featured Professional in American Marketing Association Newsletter.
Featured Professional in American Marketing Association Newsletter.
Marketing / Collateral
FedEx Freight Launch - Print Advertising Campaign
Challenge: Responsible for officially announcing 1997 launch of FedEx AGFS new-to-market concept of guaranteed, time-definite, palletized freight service to an audience leveraging the existing FedEx brand. (Part of an all inclusive Marketing launch strategy.)
Results: According to 2009 Annual Report, FedEx Freight LTL Group - LTL Revenue per Hundredweight (Yield) = $19.07 for 2009
Results: According to 2009 Annual Report, FedEx Freight LTL Group - LTL Revenue per Hundredweight (Yield) = $19.07 for 2009
FedEx Freight - Customer Welcome Kit
Challenge: FedEx was launching a new, guaranteed, time-definite, palletized freight service to an audience which identified the FedEx brand with the shipping of express letters, documents and packages.
Results: Supervised development of the FedEx Freight Welcome Kit began its distribution in March '97. To date, about 60% of the new customers have immediately activated their shipping account upon receipt.
Results: Supervised development of the FedEx Freight Welcome Kit began its distribution in March '97. To date, about 60% of the new customers have immediately activated their shipping account upon receipt.
Fleaota Studio & Online Art Market
Challange: Create a unique gathering spot, outlet and marketplace for artists, crafters, and makers of handmade items inspired by or the result of their personal experiences of what happened in New Orleans and what has appeared in Katrina's wake. It is intended to display the unique and undefinable result the hurricane had on the New Orleans artists' imagination and their various styles.
Results: Have a look for yourself.
Results: Have a look for yourself.
Project / Project Information
Whirlpool Cooling Drawer
Challenge: shoppers throw out 30% of all the food they buy and this can often be because ingredients are hidden from view by other items in the fridge.
Results: New double refrigeration drawer offering a new way to store food in the kitchen.
Results: New double refrigeration drawer offering a new way to store food in the kitchen.
Whirlpool - Gladiator Refrigerator
Whirlpool’s Gladiator garage refrigerator designed to run efficiently in the extreme garage environment.
Result: As of 2005, new brand catagory "Gladiator GarageWorks Premier Line" has been introduced.
Result: As of 2005, new brand catagory "Gladiator GarageWorks Premier Line" has been introduced.
Goliath Solutions RFID Tag
Properly coded and tagged displays are used by the system to transmit data and then combined with stores sales data to produce store alerts and other reports on consumer behavior.
GXS Logistics Visibility System
In 2003, GXS acquired Celarix.
As a result, GXS offers a pre-configured network of transportation providers, electronic document translation and delivery, data quality management, supplier community management, back-office integration and key performance indicator reports.
As a result, GXS offers a pre-configured network of transportation providers, electronic document translation and delivery, data quality management, supplier community management, back-office integration and key performance indicator reports.
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