VisualCV

Defined and implemented marketing and strategic plans for CI to build community presence through press releases and the media. Responsible for PR initiatives to create awareness of CI programs: language and culture classes, community events, and travel resources. Identified, evaluated, and created strategic partnerships with local schools and businesses.

• Successfully planned and executed the Grand Opening event for 200 people resulting in community exposure

Managed all aspects of marketing and financial analysis including creative agencies, e-marketing strategies, and social media

• Developed marketing and sales strategy that resulted in 15% increase in sales and revenues annually
• Streamlined costs to reduce expenditures by 10% annually while retaining quality

Directed all aspects of website, 3^rd party, and channel management. Developed a cohesive marketing strategy through the integration of the traditional sales team with new e-commerce initiatives and social media implementations.

• Created Chinese website which more than doubled website traffic
• Established touch point to the local market increasing market share by allowing locals to peruse hotel information

Managed communication between hotel and the NBA/Olympic Basketball team consisting of over 200 people

• Established and built relationships to increase future business 

Strategically formulated and managed a complete marketing strategy and business plan.  Used primary and secondary market research to identify trends and performed analysis to determine profitability in a new market segment

• Persuaded senior leadership to enter into the Automotive market increasing market presence 

Determined growth strategy for the hotel by analyzing business developments and trends.  Completed contractual negotiations representing half of the hotel’s business and clients.  Trained 3 new personnel on the methods and procedures of business travel.

• Grew and developed accounts by over 150% resulting in an additional $500K
• Enhanced market position through online channels, trade shows, and solicitation resulting in being offered by hundreds more travel agents and businesses