Kristi is an experienced marketing professional with a sound knowledge of business management and a deep understanding of consumer online marketing. Certified Practising Marketer (CPM) and MBA qualified.
Kristi is the founder of Krustyfries, a marketing consultancy, with a focus on online marketing and digital strategy.
Kristi has been active in the marketing space for the past 9 years with various marketing roles at SingTel Optus, Expedia and Kineo.
Most recently as Head of Data & Analytics Strategy at Kineo, Kristi helped clients unlock the potential of their brands and business utlising the power of analytics, measurement and accountability. Kristi’s specialties included search engine marketing (SEM), search engine optimisation (SEO), web analytics, display advertising and marketing ROI.
Previously, Kristi held the position of Marketing Director, Australia & New Zealand at Expedia Inc. the world’s leading online travel company. Kristi’s experience heading up marketing for Australia and New Zealand at one of the world’s leading ecommerce retailers, has given her great insights into the digital landscape of Australia.
