VisualCV

Joined early-stage startup as third executive team member and built organization, processes and procedures to support sustained growth.

• Presented company to venture capital firms and helped secure Series “A” round of funding to support rapid growth.
• Designed, documented and implemented processes and procedures to support three critical departments – marketing, professional services and customer support.
• Created and launched new company brand and overall corporate identity.
• Launched customer outreach program resulting in higher customer satisfaction/retention.
• Defined outbound public relations, analyst relations and social media strategy resulting in a 300% increase in overall corporate coverage.

Joined high-tech startup during early stage and created marketing programs to capitalize on the emerging storage virtualization segment.  

• Established company and product brand-equity in new market by creating and executing a comprehensive marketing plan.
• Captured early market share and leadership position by driving WW marketing campaigns.
• Grew revenue by initiating and nurturing key channel reseller relationships.
• Developed strategic OEM relationships that ultimately led to acquisition by LSI Corporation.

Joined company in formative startup phase and built an effective team of professionals and strong management processes to rapidly capture market share.

• Secured a well-balanced management team and a prestigious board-of-directors.
• Managed operations by developing and tracking against an aggressive 3-year financial plan.
• Implemented strategy sessions that developed and refined mission and product roadmap.
• Received funding by developing and executing a focused capital-formation plan.
• Proved business model by completing initial software product, implementing beta phase, launching product, and generating material revenue within 12-month period.
• Completed exit strategy - acquisition by world's largest paper mill, International Paper.

Managed WW marketing team that supported high-growth data storage solutions business. 

• Implemented integrated marketing process that included: market requirements definition, competitive analysis, pricing strategy, product launch, promotion and end-of-life transition, contributing to an increase in company revenue from $100M to $250M over six years.
• Improved sales effectiveness through comprehensive sales training and sales tools.
• Generated market awareness by launching first-ever web strategy within the company.
• Drove outbound messaging via marketing campaigns and public/analyst relations.

Managed a team in all product and outbound marketing activities within North American region.

• Designed new product launch procedures, reducing time-to-market by more than 50%.
• Refined market requirements definition process to more accurately capture customer needs.
• Leveraged vendor relationships, reducing overall marketing budget by 35%.