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Summary

DIGITAL MARKETING COMMUNICATIONS STRATEGIST 

 

If I call myself "seasoned" please don't interpret that as "old!"

 

I'm a marketing and communications professional with more than 17 years experience in organizational brand research and strategy. My emphasis has been on creative internal/external digital communication strategies. 

 

In November 2007, I added recruitment marketing and employer branding to my profile when I joined Sodexo's Talent Acquisition Group. Through Social Media Marketing we set out to create positive experiences for our candidates, which in turn strengthened our employer brand.

 

Once Sodexo started using social networking sites to connect with people, it didn't take long before we started to build relationships with potential candidates and connect with fellow employees around the world.

 

Text KERRYNOONE TO 50500 for my business card.

 

HIGHLIGHTS OF QUALIFICATIONS

 

  • Recognized by numerous social media-marketing experts as marketing communications leader.

 

  • Develop and strengthen corporate brand identities through organizational brand research, social media marketing (Web 2.0) and other emerging media to include mobile technologies.

 

  • Invited to speak about tools for brand identity marketing at national, industry related meetings.

 

  • Received two promotions in less than two years in current position and recognized as a company leader with two Spirit of Progress Award.

 

  • Voted one of three PR Bloggers of the year by PR News, October 2010.

 

 

Work History

Sodexo

Gaithersburg, MD
Oct 2007 - Present
Senior Marketing Manager 

 

 

  • Develop, implement, train, measure and manage social media marketing and social engagement efforts including web site, blog, LinkedIn and Facebook Groups, Twitter, Flickr, podcasts, videos and YouTube channel, resulting in increased traffic to web site by more than 219% and budget savings of more than $300K in less than 12 months.
  • Monitor brand and analyze ROI results using Web 2.0 tools including Twitter, Google Alerts, online industry related groups, discussion boards and social networking groups, resulting in improved internal and external communications and strong brand presence.
  • Edit, write and publish targeted digital messaging for online newsletters, web site, blog, videos and social networking groups including Linkedin, Facebook and Twitter for brand consistency.
  • Recognized by numerous Social Media Marketing experts for use of Web 2.0 tools for brand identity marketing resulting in global speaking invitations at industry related meetings and conferences including, TWTRcon in Washington, DC, ERE Recruiting Summit 09 in New York, NY,  ICHRIE in Atlanta, GA and Employment Branding Summit in Milan Italy.

Efforts led to 219% increase in web site traffic, increased brand awareness and annual advertising budget savings of more than $300K.

Consultant

Annapolis, MD
Aug 2005 - Oct 2007
Marketing Communications  

 

  • Edited, wrote and published targeted content for marketing materials including lead generation, lead follow up, multiple web sites (Adobe/Macromedia products), electronic and print marketing materials, direct mail, and database management.
  • Managed corporate brand identities for variety of organizations including copy, design, printing and return on investment analysis for all projects.
  • Managed SEO campaigns that generated overall organization awareness including a Google Adword campaign that resulted in increased sales

US Naval Institute

Annapolis, MD
Oct 2002 - Aug 2005
Director of Membership Development 

  • Developed targeted marketing plan, which included direct mail, advertising, electronic marketing, media relations and consumer relations, resulting in first net growth in membership by 4.2% in 12 years.
  • Responsible for annual P&L budget for Membership Group
  • Managed team of 10 professionals, including graphic designers, membership coordinators, customer service and communication specialists.

                                                             

Efforts led to first net growth of 4.2% in membership numbers in more than 12 years.

Greenhorne & O'Mara

Greenbelt, MD
Sep 1999 - Oct 2003
Marketing Communications Manager 
  • Responsible for all internal and external corporate communications materials and activities.
  • Worked with appropriate industry contacts to achieve optimal media coverage.
  • Created marketing corporate marketing materials and web site content and design to ensure optimized corporate brand messages.
  • Managed team of 4 professionals, including graphic designer, proposal writers, and web designer.
     

Efforts lead to a successfully incorporated marketing communications and public relations plans for this 750-person, multi-office, and nationwide firm.

Education

University of Baltimore

Baltimore, MD, United States
1994 - 1996
BA, Corporate Communications

The Corporate Communication program, leading to the B.S. degree, prepares students for positions in government, private industry, and the not-for-profit sector as specialists in the visual and verbal presentation of information. The program is designed for people who are transferring from community colleges and four-year schools, as well as for working professionals who want to further develop their communication skills, either for continued advancement in their present careers or as preparation for career changes.

University of Baltimore

Baltimore, MD
1996 - 1997
MA, Publication Design

The Publications Design program at University of Baltimore develops complementary skills in professional writing and graphic design to prepare students for careers in corporate or nonprofit settings, to found print and electronic publications, or to establish their own businesses. Students use their electives to create concentrations in writing, design, hypermedia, multimedia, or management. Students who have not already worked in the field of publications are encouraged to register for an internship.

Skills

Social Media Marketing

(Rockstar)
3-4 Years Experience, (Currently in use)
Skillometer_5

Expert in new media like YouTube, Blogging, Flickr, Linkedin, Facebook & Twitter - Regularly utilized, built and uploaded to sites - allowed for increased traffic to web site.

Graphic Design

(Advanced)
10+ Years Experience, (Currently in use)
Skillometer_3

Have the ability to expertly use graphic design tools (Adobe Photoshop) to create presentation materials and mock up design ideas to use for web site progamming.

Microsoft Power Point

(Expert)
10+ Years Experience, (Currently in use)
Skillometer_4

Ability to use Power Point for presenations on every level to include embedding video, sound and other html and widgets.

Microsoft OS/Office Suite

(Rockstar)
10+ Years Experience, (Currently in use)
Skillometer_5

Interviews & Guest Blog Posts

Podcasts & Video

Awards & Recognitions

  • Voted one of three PR Bloggers of the year by PR News, October 2010

 

  • Gold Winner of Spirit of Sodexo for Progress Award for North America, 2009

 

  • Winner of Sodexo Talent Acquisition Team Spirit of Progress Award, 2008

 

  • Speaker, TWTRCON in Washington DC on the use of Twitter as an employment branding tool. (October 2009)

 

  • Speaker, ERE Social Recruiting Summit in New York on the use of Social Media tools for employment branding and recruiting. (November 2009)

 

  • Speaker, Employment Brand Summit in Milan Italy on use of Social Media tools as an employment branding tool. (May 2010)

 

  • Quoted in business strategy books including, "Open Leadership" by Charlene Li, co-author of the bestseller "Groundswell" and Founder of Altimeter Group. (Page 204).