Developed and executed the corporate social media strategy, utilizing social media sites (Twitter, LinkedIn, Facebook and blogs) to increase brand awareness, drive traffic and increase customer acquisition. Efforts led to 20% increase in site traffic.
Launched and analyzed consumer research to optimize messaging and hone strategies.
Designed and implemented tests to identify new cost-effective customer acquisition channels.
Created and managed home grown affiliate program
Utilized natural search, RSS, partnership marketing/content integration programs, and email marketing to achieve acquisition targets.
Assisted the business development team in acquiring 500 corporate accounts.