View My VisualCV Online: http://www.visualcv.com/katrinakibben

Work History

VisualCV, Inc.

Reston, VA, United States
Apr 2008 - Present
Marketing Associate 

Developed and executed the corporate social media strategy, utilizing social media sites (Twitter, LinkedIn, Facebook and blogs) to increase brand awareness, drive traffic and increase customer acquisition. Efforts led to 20% increase in site traffic.

 

Launched and analyzed consumer research to optimize messaging and hone strategies.

 

Designed and implemented tests to identify new cost-effective customer acquisition channels.

 

Created and managed home grown affiliate program

 

Utilized natural search, RSS, partnership marketing/content integration programs, and email marketing to achieve acquisition targets.

 

Assisted the business development team in acquiring 500 corporate accounts.

 

Score! Educational Centers

McLean, VA, United States
Jul 2007 - Apr 2008
Sales Manager 

Made outbound calls to follow-up on all leads generated by marketing. Top 5% of performers in the region.

 

Monitored and created staff schedules to provide excellent service and determined when additional training is needed.

 

 

 

 

Engel O'Neill Public Relations and Advertising

Erie, PA, United States
Dec 2006 - Jul 2007
Marketing Associate 

Produced advertisements that were featured in print and online publications including (but not limited to) The Erie Times, GE Transportation.com and Oil150.com

 

Education

Pennsylvania State University - Erie Campus

Erie, PA, United States
Aug 2003 - May 2007
Bachelor of Arts, Communications and Media Studies

Communications major with a focus in advertising.

Additional Information

 LEADERSHIP EXPERIENCE


President of Alpha Sigma Alpha Sorority                                                                     January 2006 to January 2007

 

Duties included negotiating and arbitrating conflicts among members and the national organization as well as managing the activities of various committees and officers.

 

Portfolio Items

Icon_word_16 Internship Campaigns

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Brief listing of all topics completed during my internship semester.
 

Icon_word_16 Article for GE Transportation's 100th Aniversary

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One sample in a series of monthly articles created for the 100th Anniversary celebration of GE Transportation.
 

Washington Post Ad

Washington_post_ad_cv

Advertising campaign for VisualCV in the DC Metro area.
 

University Outreach

Edu_postcard_cv
Advertisements used to market to universities.
 

Technical Skills

Microsoft Office

(Rockstar)
5-6 Years Experience, ( Last Used <1 year ago )
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Salesforce

(Intermediate)
1-2 Years Experience, ( Last Used <1 year ago )
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Typepad and Wordpress Blogging Hosts

(Intermediate)
1-2 Years Experience, ( Last Used <1 year ago )
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Momentum

Momentum_cv

With a combination of social media, SEO, paid search options,

marketing/content integration programs, and email marketing our team created monumental growth for the company (launched only 1 year prior to this snap shot).

VisualCV in the News

July 18 News

Twitter for results

Gma_cv

 

VisualCV received great press coverage but my personal favorite was this piece from Good Morning America found using Twitter. Tory Johnson mentioned us and in moments I "re tweeted" to our network to communicate the value of VisualCV to Tory. In a few weeks , this clip was featured on GMA.

References

Nancy O'Neill

(Superior)

Kimberly Young

(Professor)

Camille Watson

(Superior)

Blogging Experience

Visualcv_blog_cv

 

Managed the content calendar, wrote articles and used my network to create a blog roll of top career professionals.

My Feature on JobRadioFM