VitalSpring Technologies, Inc.
McLean, VA, United States
2003 - 2004
Director of Market Development
Led marketing for Microstrategy-based data mining/BI SaaS software co-developed by startup company targeting large employers that need to mitigate significant employee health benefit expenses.
- Called on major employers, including Federal government and TRICARE System
- Developed strategy for demand generation, leveraging direct mail, executive summits, and webinars, increasing sales pipeline with qualified leads by 100% within first 6 months.
- Supervised staff of 4 to develop national lead lists based on vertical market segmentation.
- Implemented transition from PC-based contact management software to web-based CRM tool.
- Defined requirements for, acquired, and implemented web-based event management system.