VisualCV

Lead international marketing and sales efforts for a pre-revenue, turn-around SaaS company in the marketing automation space.  As executive team member, reported to CEO and motivated team in consultative selling cycle for new, rebranded product platform.

¨    Responsible for recruitment of direct and indirect sales team and development of incentive plans.

¨    Managed headcount of four marketers and five salespeople and operational budget of $1.2M.

¨    Oversaw lead generation and increased pipeline by 350%

¨    Opened territories in EMEA and Pacific Rim and achieved sales within first 3 months of effort.

¨    Launched innovative “web to publish” direct mail campaign utilizing personalized URLs (PURLs)

¨    Initiated social marketing strategy and instituted SEO/SEM efforts, driving online traffic by 150%.

¨    Rehauled CRM tool workflow and created more efficiencies in reporting.

¨    Acted as Liaison with leading analyst firm and arrange analyst briefings.

Direction, training, motivation, and support for 28-person global sales force to grow online division of a $50M+ Fortune 500 media company subsidiary.

- Forecast sales and reconcile with online advertisement inventory to achieve $2M quota

- Hit 125% of Q1 2007 target and surpassing 110% of Q2 2007 quota.

- Create pricing templates and proposals for sales executives, including bundling strategies.

- Utilize leading web analytics tools to determine traffic behavioral trends.

- Work with Marketing Department to improve search engine ranking with paid and organic keywords.

- Relaunch websites with greater interactive functionality and branding capabilities.

- Perform competitive analysis on rival B2B and B2C websites.

- Conduct search, shortlisting, and due diligence on potential partners or acquisition targets.

Managed 8-person marketing department; commanded successful execution of branding, promotions, conference marketing, trade shows, research, online store, and external relations;

- Revitalized all market research including surveys, focus groups, competitive analysis, and trending.

- Migrated survey methodology to web-based application, resulting in savings of over $50K.

- Participated on design committee and designed the promotional plan to publicize the relaunch of the world’s oldest continually published defense periodical.

- Initiated upgrade for E-commerce site, increasing annual revenue by 20% over previous year.

- Honored with company’s “Outstanding Achievement Award for Innovation” in 2005.

Managed advertising sales operations of $15M division publishing trade journals and newspapers focusing on network-centric warfare, training, and simulation, and other leading defense-related technologies.

- Administered sales analysis for 8 national reps and 6 international agents of $15M division.

- Defined requirements for, acquired, and deployed web-based CRM tool for sales department

- Streamlined pricing models for customized products and services, and commission plans

- Segmented vertical markets, and provided hundreds of new leads for sales force.

Led marketing for Microstrategy-based data mining/BI SaaS software co-developed by startup company targeting large employers that need to mitigate significant employee health benefit expenses.

- Called on major employers, including Federal government and TRICARE System

- Developed strategy for demand generation, leveraging direct mail, executive summits, and webinars, increasing sales pipeline with qualified leads by 100% within first 6 months.

- Supervised staff of 4 to develop national lead lists based on vertical market segmentation.

- Implemented transition from PC-based contact management software to web-based CRM tool.

- Defined requirements for, acquired, and implemented web-based event management system.