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Summary

Joann has an extensive background creating and delivering corporate materials for C-suite executives -- that get results.


For more than 15 years, Joann has produced distinctive communications that help investor relations officers (IROs) build audience awareness and confidence by enhancing the message with distinctive design.

 

Since late 2000, Joann has served leading IR agencies and individual clients from New York, Chicago, Los Angeles and Northern Michigan.

 

Joann holds a BA in Art from DePaul University (Chicago).

Work History

Creative Aces Corporation

Chicago, IL, United States
Sep 2000 - Present
Owner/Graphic Designer 

Highlights Include:

  • Ongoing relationships with leading agencies in New York, Chicago and Los Angeles specializing in investor relations providing custom-designed print and electronic marketing materials that enhance shareholder awareness. Text and graphic intensive facts sheets, presentations and reports produced under tight deadlines for the professional investor audiences.
  • Re-branding for New York-based agency that included website update and e-campaign to build awareness about the agency’s unique “FastStart” program for IR executives with publicly-traded companies. 
  • Pro-bono work for the Mary Elizabeth Waller Foundation with focus on event awareness and advertising.
  • Graphic Designer for the Bay Harbor Concours d’Elegance, 2002-2006.  Working closely with the Chairman to design and produce the exhibit magazine, event advertising, website design and collateral materials for this vintage car and boat exhibition.

 

Financial Relations Board

Chicago, IL, United States
May 1989 - Aug 2000
Publishing Director/Associate 

Resident graphic artist and designer for leading Investor Relations consulting firm.

  • Designed and produced marketing materials for publicly-traded companies. Projects included e-mail campaigns, management presentations and printed materials.  Adding $40,000 - $50,000 in billable hours per fiscal year for the agency.
  • Developed and executed identity/branding for award-winning on-line investor conference in December 1999 and May 2000.
  • Designed and supervised production of the company’s first-ever tradeshow booth.
  • Ongoing liaison for production vendor relationships and new technologies, including PDF technologies, permission-based e-mail campaigns and paper-to-web transitions.  Resulting in cost savings of out-sourced expenses for the agency.

 

Harrington Group Advertising

Petoskey, MI, United States
Art Director 

HGA specializes in executing consumer-based advertising programs for regional companies with print advertising in local, regional and specialty publications.

 

HGA is also the publisher of event-related materials like Petoskey’s “Art in the Park, ” Emmet-Charlevoix County Fair’s “Fair Time,” and Charlevoix’s Waterfront Art Fair.  Most recently the commemorative publication for the Belvedere Golf Club, celebrating the 92nd Michigan Amateur Championship.

Education

DePaul University

Chicago, IL, United States
May 1986
Bachelor of Arts, Fine Art

Skills

Adobe Creative Suite

(Rockstar)
10+ Years Experience, (Currently in use)
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Adobe has been my go-to toolbox for production for decades.

Microsoft Office

(Rockstar)
10+ Years Experience, (Currently in use)
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Interests

Professional interests include

  • Social media as a marketing strategy,
  • Writing tutorials for design-centric blogs and websites
  • Application development for iPad

 

Recent Portfolio Samples

Save the Date

Postcard for Non-Profit
Direct mail item for annual benefit/fundraising event for Mary Elizabeth Waller Foundation.
 

Slideshare_16 Saigon Shuffle

Slideshare_32
Promotional slideshow for Vietnam-era memoir.
 

Marketing During A Recession E-Book

E-book
E-book design for DJ Francis (onlinemarketerblog.com)
 

Event Poster

Event Poster
Poster for "Dancin' At The Dome" jazz event series.
 

References

Gregg Smith

(Client)
Principal Lawton Gallagher Group 231-947-2304

Gregg and I have worked together for several years, majority of the projects include annual reports, newsletters and ad campaigns for Grand Traverse area community-based organizations.

David Draper

(Client)
President DTS Enterprises 231-599-3123

I first met Dave Draper during my tenure with Harrington Group Advertising on the Bay Harbor Concourse d'Elegance event. That was the beginning of a client relationship that has included five events, new websites, corporate brochures, banners and more.