View My VisualCV Online: http://www.visualcv.com/jonmichaeli

Summary

Jon helps companies grow by developing and implementing winning marketing strategies. His particular focus is companies that rely on the Internet and e-commerce as key marketing and sales channels. His industry expertise includes travel, social media, online software, and mobile applications.

 

Jon has a strong record of increasing core metrics such as sales, subscriptions, acquisitions, conversions, upgrades, and cost savings. He is known for his drive to help companies succeed and thrive by leveraging limited resources to achieve aggressive goals, a skill which, in recessionary and/or startup environments, is invaluable.

 

In terms of people management, Jon is adept at building and motivating U.S. and international teams. He has managed teams as large as 14 people and has been accountable for yearly marketing budgets as high as $3 million with full P&L responsibility. He also has successfully built relationships with many "big brand" partners and sponsors. Jon is bilingual (English/Spanish) and manages effectively in multicultural contexts.

Jon's colleagues describe him as very smart, analytical, dedicated, results-driven, a visionary, and possessing "astounding marketing prowess" and strong leadership skills.

 

Jon holds an MBA from the Anderson School of Management at UCLA and graduated summa cum laude from Tufts University with a BA in Economics.

Work History

WorldMate

Lod, Other, Israel
Mar 2008 - Present
VP, Marketing 

Led a cross-functional, multicultural team based in the US and Israel to execute a 6-month corporate and product re-branding effort, including overhaul of company website, web application, and mobile client. Increased conversion by 500% and upgrades to premium product by 100% on the company's website entry pages. Led company-owned and -managed Web and mobile channels to exceed 100% in acquisitions and sales during the recession (when 3rd-party-managed channels saw significant downturns).

Panraven

Cambridge, MA, United States
Jan 2007 - Feb 2008
VP, Consumer Marketing 

Drove and closed business partnerships with major professional sports teams/organizations (e.g. Boston Red Sox) and music labels (e.g. Universal Motown Records, Virgin/Capitol Records), resulting in several million incremental impressions on company and partner websites, significant coverage through Tier 1 media outlets, high level of active participation and quality of user generated content, and an explosion in viral sharing.

Gather.com

Boston, CA, United States
Mar 2006 - Jan 2007
VP, Marketing 

Directed all member acquisition and retention programs, increasing average daily signups by over 2000% in 10 months and producing an 8-fold increase in site membership. Negotiated agreements with sponsors including Starbucks, Nintendo, Universal Studios, Amtrak, Amazon.com, Borders, and Simon & Schuster.

World Travel Holdings (formerly NLG)

Woburn, MA, United States
Aug 2003 - Mar 2006
Director of Marketing, Partner Brands 

Oversaw a portfolio of private label branded partnerships with both e-commerce travel companies and offline retailers, including Orbitz, Yahoo!, Priceline, Hotwire, Overstock, Sam's Club, Wal-Mart, and various airlines, accounting for combined annual gross sales exceeding $350M. Achieved blended sales growth of 50% year-over-year, far outpacing company's internal sales forecast.

Princess Cruises

Santa Clarita, CA, United States
Jul 2002 - Aug 2003
Sr. Associate, Corporate Strategy & Business Development 

Drove all qualitative and quantitative market research from project conception and design to completion. Assisted in integration planning for acquisition by Carnival Corporation to achieve $1B in cost savings over 5 years.

AltaVista Company

Palo Alto, CA, United States
Jun 2000 - Sep 2000
Business Development Intern 

Drove 5 deals with full ownership and accountability; closed 3 deals resulting in an estimated $5M in advertising and e-commerce revenue.

Applied Insurance Research

Boston, MA, United States
Jan 1998 - Aug 1999
Group Manager, Product Management 

Supervised team of 6 people in building B-to-B Internet service.

Coopers & Lybrand

Boston, MA, United States
Jul 1997 - Jan 1998
Consultant 

Saved clients over $100M in tax expense through implementation of transfer pricing strategies.

Abt Associates

Cambridge, MA, United States
Aug 1995 - Jul 1997
Analyst 

Assessed the economic impact of environmental regulations, wrote reports and prepared presentations describing methodologies, conclusions and policy implications.

Education

University of California, Los Angeles - The Anderson School of Management

Los Angeles, CA, United States
1999 - 2001
MBA, Marketing

Tufts University

Medford, MA, United States
Sep 1991 - May 1995
BA, Economics

Summa Cum Laude

Universidad Autonoma de Madrid

Madrid, Other, Spain
Sep 1993 - Jan 1994
Spanish Literature, History and Culture, Economics

All coursework conducted entirely in Spanish

Certifications

Inbound Marketing Certified Professional

(Hubspot)
Jul 2009 - Has no expiration

This certificate acknowledges the recipients proficiency in Inbound Marketing principals and best practices, including blogging, social media, lead conversion, lead nurturing, and closed‐loop analysis.

Interests

traveling, hiking, extreme sports, consumer electronics and gadgets, Seinfeld (still)

Tags

branding, integrated marketing, social media, Web 2.0, mobile, online marketing, paid search, SEM, SEO, partner marketing, product marketing, product management, viral marketing, guerilla marketing, business strategy, business development, e-commerce

My Video Resume

video resume drape

Case Studies

WorldMate Rebranding

WM logo

Overhaul of WorldMate's brand identity and assets, including brand logo, “marketing” website, web application and mobile client. Resulted in media hype, blog buzz, and most importantly, major improvement in key business metrics.

First-of-Its-Kind Mobile Hotel Booking Service

Booking - new

Context-sensitive hotel booking solution, in partnership with Hotels.com, which is deeply integrated into both web and mobile platforms. Data for first 3 months showed:

 

1) People in 23 countries used the service to book hotels in 34 countries on 6 continents

2) 50% of bookings within 24 hours of check-in, 33% percent on the day of arrival

Results led to new "one-click" feature that automatically recommends hotels based on users' location and stored preferences.

Nelly "Wadsyaname" Video Shoot

Nelly landing

Partnership with Universal Motown Records to create an authentic behind-the-scenes multimedia story about Nelly’s new single and video shoot.

Promoted across the web on Nelly’s website, his MySpace page, Universal Music’s home page, Nelly fan Facebook pages, and other blogs resulting in fan engagement, viral sharing, and a huge spike in visits to my company's website.

Red Jumpsuit Apparatus - "Who's Your Guardian Angel?"

RJA landing

A base story partially pre-populated with band and label content (images, video, soundtracks) to promote the hit single “Your Guardian Angel" was made available for fans to customize. Contest was promoted across the social web to targeted groups and generated a host of traditional and blog coverage. Winners received a copy of their printed books signed by all band members, a Flip Video Camera, and other cool prizes.

"First Chapters" Book Publishing Contest

First Chapters group

Gather community members can win a publishing contract with Touchstone/Simon & Schuster, a $5,000 cash prize and extensive promotion by Borders. Competition has been so successful that it is in its 4th or 5th running, each time with a new theme.

Grassroots Reporting Contest

Politics on Gather

Grassroots bloggers (one left wing, one right wing) in each of the key battleground states expressed opinions on the candidates and issues on almost a daily basis leading up to the election. Content served as a cornerstone for Gather's (SEO) and paid search (SEM) strategies.

Hotwire "Top Values"

Hotwire Top Values

A unique industry differentiator (proprietary algorithm using cruise purchase history and collaborative filtering) which led multi-year contract renewal with Hotwire. Service serves contextually relevant search results and dramatically boosts conversion.

 

Endorsements