John is a highly motivated, results oriented professional with 13 years of experience in media sales & project management. Positive, hands-on management style, with a deep understanding of fast-paced, high growth environments. Excellent relationship building skills with strong analytical & creative aptitude. Successfully employs a consultative approach to communications which yields increased repeat-client revenues, greater referral volumes and more efficient project timelines.
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Contact Information
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John Peter Reiss
Online Media Sales Strategy & Management |
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Summary
Work History
Boston, MA, United States
2009 - Aug 2011
Senior Account Manager - Key Accounts
- Served as the largest single contributor on a sales team of 11, with primary responsibility for managing key client accounts consisting of 33% of the company’s 2010 revenue goals. Defined and maintained the largest single source revenue account.
- Explored and developed relationships with advertising agencies & direct clients, with particular attention to assessing client needs & developing trust to achieve long term contract commitments.
- Assisted clients in allocating resources by managing Sales Planners responsible for generating weekly and monthly performance reports articulating campaign placement activity and associated costs, as well as generating campaign activity forecast estimates to utilize in building client budgets.
- Led client meetings with visual presentations to articulate custom media campaign solutions and to open the communication necessary to assess the client’s goals.
- Constructed detailed media campaign proposals with buy rationales based on client needs & industry trends, supported by documented competitor activities.
- Managed account budgets, click caps, impression counts, and expectations across four Websites (www.smartertravel.com, www.bookingbuddy.com, www.airfarewatchdog.com, www.onetime.com) and eleven email newsletters.
- Communicated with internal product development and marketing teams to improve existing products and anticipate competitive demands.
Boston, MA, United States
2005 - 2009
Account Manager - West Region
- Surpassed team quarterly and annual revenue goals set by Executive team by more than 10% each year. Exceeded annual revenue goal by 25% in 2007.
- Grew 35 accounts an average of 300% by identifying and building upon placement success factors.
- Trained 8 new sales team members on media sales dynamics, product offerings, industry trends and resources, and principles of relationship building.
Cambridge, MA, United States
2003 - 2005
Director of Client Services and Marketing
- Increased company revenues by 34% by improving lead generation techniques such as event & relationship networking, cold calling, client referrals, media reviews, SEO, and email marketing.
- Maintained a prospect-to-client conversion ratio of 3:1 by capitalizing on new business presentations, project estimates, proposal reviews, and contractual sign-off meetings.
- Managed projects & oversaw operational accounting with conclusive project scopes, creative briefs, status & budget reports, vendor tracking sheets, sales projections, and monthly A/P-A/R reviews.
- Executed multiple integrated marketing & public relations campaigns such as direct mail, event sponsorships, email newsletters, radio underwriting, press releases, and search engine optimization.
Somerville, MA, United States
2002 - 2003
Project Manager
- Developed a contact database designed to enhance client relationships and establish a foundation for direct marketing, PR and e-mail campaigns.
- Analyzed client RFPs, competitive analyses (SWOT), Web-site assessments, and user group demands, and devised project strategies, directions, and technical requirements.
- Established a collaborative environment consisting of clients, creative teams and technology developers to work together to define corporate and product positioning, Web-site architecture logistics, Web-page wire frames, and content matrixes.
- Produced content strategy outlines and copywriting services for internal and client marketing programs, including corporate overviews, product/service collateral, executive bios, newsletters, survey questionnaires and reports, and web-site communications.
Cambridge, MA, United States
2000 - 2002
Marketing Manager
- Led the strategic development of overall marketing initiatives, including developing strong client relationships from inception through job completion by participating in introductory meetings, responding to RFPs, and producing account status reports.
- Generated weekly and quarterly reviews of in-house PR, advertising, direct mail, and e-marketing campaigns, and worked closely with creative teams & vendors to ensure the delivery of accurate and efficient communications and the completion jobs on time and under budget.
- Conducted industry research and drafted prospective client reports to stimulate lead generation, fulfill proposal requests, and draft creative briefs.
- Oversaw copywriting and proofreading services for quarterly newsletter, PR programs, advertising campaigns, corporate brochure, and direct mail.
Dennis, MA, United States
1998 - 2000
Advertising Sales Representative
- Increased advertiser base by 115% and revenues by $147,000 by conducting and analyzing market demand research, presenting conclusions to prospective customers, and defining new relationships and contract partners.
- Developed a comprehensive contact database for lead generation, cold calling, follow-up tracking, and marketing campaigns; successfully developed a qualified subscription base of over 12,000.
- Managed over 80 accounts across three publications: Cape Cod Travel Guide, Cape Cod Meeting Planning Guide, and Golf on Cape Cod.
Education
University of Maine - Orono
Orono, ME, United States
Sep 1993 - May 1998
BA English, English/Creative Writing
Skills
Salesforce
(Advanced)3-4 Years Experience, (Last Used <1 year ago)
DART - DoubleClick by Google
(Advanced)3-4 Years Experience, (Last Used <1 year ago)
Microsoft Office Suite
(Advanced)10+ Years Experience, (Last Used <1 year ago)
References
This VisualCV is available as a printable .pdf file