View My VisualCV Online: http://www.visualcv.com/jilliankoeneman

About Me

I recognized the power social media held for marketers long before it was popular. After implementing social media strategies on both the client and agency side, I founded Freshlime in order to lead businesses to increased sales and greater brand awareness through social media marketing and other online vehicles.

 

I am involved in leadership roles in several community organizations. I am current the VP of Communications for AMA Michiana and I serve on the Marketing Committee for the Humane Society of Elkhart County.

 

I earned a degree in advertising and public relations from Michigan State University in 2004 and was a member of two National Championship Water Polo Teams. When not at my computer, I enjoy spending time boating with my husband and two dogs.

Work History

Freshlime: Digital Marketing

Goshen, IN, United States
Mar 2010 - Present
Founder 
  • Created cost-effective digital marketing campaigns for small businesses.
  • Helped clients grow their business by utilizing social media.
  • Specialized in start-ups and non-profits.

Effect Web Agency

Goshen, IN, United States
Nov 2008 - Jan 2010
Account and Social Media Director 
  • Worked with clients to successfully utilize social media to engage with their customers.
  • Managed the various stages of complex web development projects.
  • Wrote and published white papers about web-based marketing.
  • Maintained an active blog, Twitter feed, and engagement program through Facebook and LinkedIn.
  • Helped clients understand how web development, social media, search engine optimization (SEO), web analytics, and interactive media can be integrated together to help them succeed in an online marketplace.

University of Notre Dame -Ave Maria Press

Notre Dame, IN, United States
Sep 2005 - Nov 2008
Advertising and Catalog Coordinator 
  • Purchased advertising space in national publications.
  • Managed creation, design, and printing of all marketing materials including catalogs, brochures, advertisements, email promotions, and more.
  • Established an online marketing campaign where none previously existed.

Kelcom Inc.

Elkhart, IN, United States
Jul 2004 - Aug 2005
Inside Sales & Marketing 
  • Worked with an outside sales team to manage national accounts in the marine industry.
  • Increased sales in marine industry by 30%.
  • Designed and printed new product brochures and other marketing materials.

Volunteer Work

  • Social Media and PR Director for Social Media Club Michiana
  • Communications Chair for the American Marketing Association Michiana Chapter
  • Marketing Committee Member for Humane Society of Elkhart County

Education

Michigan State University

East Lansing, MI, United States
2000 - 2004
Bachelor of Arts, Advertising and Public Relations
  • Graduated with honors.
  • Dean's List all four years.
  • Played on Women's Water Polo Team and won two National Championships (club).
  • Leader in Athletes in Action.

Interests

  • Volunteer for the Humane Society of Elkhart County
  • Dog health & nutrition and rescue
  • Boating and outdoor sports