View My VisualCV Online: http://www.visualcv.com/jennimurray

Portfolio

ViewMaster Promo

viewmaster
Created as a pre-conference mailer, the ViewMaster reel was customized with images with the company's new product logos displayed on them. The ideas was to entice conference goers to go to the company's booth at the conference and inquire about the products they had to offer.

Box: Printed on white corrugated cardboard box

ViewMaster: Logo printed on ViewMaster, reel includes seven images
 

Branding Collateral

Corporate Branding
I created the branding based off of the client's new logo, which was designed by a different designer.

The thought was to keep the design clean, yet modern so it could be used for the client's two audiences: clients and customers.

Letterhead: Printed on linen stock 8.5" x 11"

Envelopes: Printed on standard #10 window envelope

Business Cards: Printed on cover stock with aqueous coating on back side
 

Overview & Sales Sheets

CI Overview
This packet was created to assist the sales team to show the many options the company could do for their clients. To create a client's "DNA" for success.

A company overview jacket was created with sales sheets stuffed inside.

The sales sheets have checkboxes for the sales staff, to show clients how the company can customize a solution just for them.

Cover: Printed on 80# matte cover - 17" x 11" center fold

Sheets: Printed on 80# matte text 8.5" x 11"
 

Website Design

Website Design CS
As part of a complete rebranding, I designed this site to be visually pleasing to high school and college students, yet still appealing to parents.

The site was built in HTML and CSS by myself and another designer. To ensure the navigation was 508 compatible, the functionality was created entirely with CSS.

This site's main goal was to entice students and parents to borrow their financial aid loans through this lender. Along with online loan applications, the site also contained important information, forms, and a glossary of terms.
 

Email Blast

Email Blast


This email blast was created to advise recipients of a holiday party.

The client wanted to keep it simple and informative, yet festive.
 

Website Design

Website Design CI
On this project, I designed and built the pages using HTML and CSS. This site had an opening Flash animation which was designed and built by another designer.

As the main corporate site, the idea behind the site's flow was to have 2 designs, one for the main corporate information and the second to display product information.

The corporate portion of the site was kept to the brand standards, clean and simple. The product pages held more infomation and color coded to the division the product was attached to.

Due to restricted space and the request to keep the information on a non-scolling screen, I created rollovers to change the information on the cards under the navigation. This was created using CSS.
 

Pull-Up Banners

Pull-up Banners
These banner designs were created to give the sales team options and more flexibility at the many conferences they attended throughout the year.

There were two banner stands, a single banner and a double banner, where these two designs were back-to-back. The contrast of colors and imagery made the company's booth stand out against the other lenders and attract more traffic.

Printed on fabric
 

Pull-Up Banner

CBI Banner
This banner was used at tradeshows and seminars tailored towards enterprise companies. The banner showcased the benefits and expertise of the company.

Printed on fabric 2'x6'
 

Booth - Center Panels

CBI Booth - center panels
As the two-center panels of a 10'x10' booth, the artwork reflected the assets of the small business services division of the company.

Printed on 5mil matte front / 10mil glossy back with magnet strips. Cut down the center for easy application to booth structure.
 

Email Blast Template

CBI Email Template
Utilizing a generic template in Campaign Monitor, I customized it to CBI's branding, giving it an updated technology feel.
 

Company Overview

CBI Company Overview
A two-sided company overview with the image of the corporate building in the header. I also created the "wheel" graphic to emphasize the core of the company.

Printed two-sided on 100# gloss text 8.5" x 11"
 

Services Overview

CBI MMS Sheet
An overview of the Managed Services division, which focuses on small businesses.

Printed two-sided on 100# gloss text 8.5" x 11"
 

dvm Technologies

dvm Technology

This project began with a logo design then progressed to business cards and a brochure.

business cards: 2" x 3.5"
brochure: 4.75" square, half-fold

Client of CyberCletch, LLC - www.cybercletch.com
 

tweeteahappens.com

tweeteahappens.com

"TWEETEA is a gathering of friendlies, who happen to be enthusiastic about social media."

With the growth of interest in Tweetea, to multiple locations in the midwest, they needed a website to keep the community together and a place for people to find out more about it. I collaborated with the Tweetea leader on layout, then created the design for the website and newsletter.
 

Professional Experience

Creative Breakthroughs, Inc.

Troy, MI, United States
Apr 2009 - Present
Graphic / Web Designer 

A leader in network security, integration & management. CBI provides products & services that help small companies to large enterprises secure & manage their IT infrastructure.

 

  • Standardized corporate branding across all collateral
  • Created effective materials for the sales team
  • Design resultant banner & booth graphics for tradeshows
  • Maintain & manage website, event notifications & social media presence
  • Administer & monitor company webinars
  • Design email campaigns for events & product information
  • Assist in event planning & execution

Freelance

Troy, MI, United States
Nov 2008 - Present
Graphic Designer 
  • Creating designs for print ads, email blasts, PowerPoint presentation
  • Corporate ID collateral
  • Logo design
  • Book layout & cover design
  • Volunteered services for non-profit organizations
  • WordPress implementation & custom themes
  • Managing multiple clients & projects

 

Cology, Inc.

Scottsdale, AZ, United States
Sep 2005 - Sep 2008
Designer 

Cology, Inc. is a technology and business services company providing innovative solutions to help companies succeed in the student loan industry.

 

  • Designed corporate branding as well as graphic and web design for parent company and affiliate marketing partners
  • Successfully managed multiple client streams that required marketing collateral, promotional items, and web design
  • Assisted sales team to increase clients and customers by creating memorable brochures and posters
  • Created and managed identity brand for contract companies and ensured brand was consistent in their print, promotional, and web designs
  • Cascading Style Sheet theme developer for leading edge online community in the higher education finance industry
  • Managed content updates on both parent and affiliate partner web sites
  • Oversaw project and production management for all internal marketing department projects
  • Marketing Coordinator with vendors and responsible for quotes, production specifications, and any issues with pending projects
  • Built customized project management platforms and reports utilizing QuickBase
  • Responsible for additional areas including client management, presentations, and sales

 

La Crosse Technology

La Crosse, WI, United States
Nov 2004 - Sep 2005
Graphic Assistant 

La Crosse Technology creates consumer electronics products, which include radio-controlled clocks and watches, wireless weather stations, power monitors, and other measuring devices.

 

  • Worked one-on-one with the Creative Director to insure sales department had required collateral and promotional materials
  • Updated websites for multiple company and global affiliate sites (one site was in 5 different languages)
  • Designed and distributed marketing collateral to remote sales affiliates around the world
  • Provided designs and branding for trade show signs and promotions
  • Oversaw designs for publication advertising, packaging, and product photography
  • Manipulated photos to ensure all products had a consistent look and feel in the company’s collateral

 

Affliations

Education

The Art Institute of Phoenix

Phoenix, AZ, United States
Sep 2000 - Dec 2001
Associate of Applied Science, Multimedia / Web Design

Graduated with Highest Honors

The Art Instutite of Phoenix

Phoenix, AZ, United States
Sep 1998 - Dec 2000
Associate of Applied Science, Computer Animation

Graduated with Highest Honors

Al Collins Graphic Design School

Tempe, AZ, United States
Oct 1996 - Mar 2008
Associate of Applied Science, Graphic Design with Specialization in Computer Animation

The school has changed its name to Collins College.

Skills

Adobe InDesign

(Advanced)
3-4 Years Experience, (Currently in use)
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Proficient in creating layouts for all types of print projects (i.e. booklets, posters, business cards, etc.) and ensure the files are ready for print production.

 

I am also skilled in creating tables and using master pages to complete a design.

Adobe Photoshop

(Advanced)
10+ Years Experience, (Currently in use)
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With Photoshop, I am able to crop images, remove backgrounds, color and exposure correction, create textured backgrounds, restore damaged images, and optimize images for the web.

Adobe Illustrator

(Intermediate)
10+ Years Experience, (Currently in use)
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I am familiar with the tools Adobe Illustrator provides. I use this program for creation of logos and custom vector images.

HTML & CSS

(Advanced)
5-6 Years Experience, (Last Used <1 year ago)
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When designing websites, I am able to use HTML and CSS together to create dynamic sites. With this knowledge, I am able to manipulate code on other sites and create custom themes and layouts (i.e. Joomla, Community Server).

Social Media

(Intermediate)
1-2 Years Experience, (Currently in use)
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Able to understand a strategy to utilize social media to enhance a company's brand and presence on the web. Frequent user of Twitter and Flickr and I have created personal and company profiles in Facebook and LinkedIn.

Photography

(Beginner)
1-2 Years Experience, (Currently in use)
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Expanding my skills from personal photos to creative photos of landscapes and inanimate objects.

 

Flickr Stream: http://www.flickr.com/photos/jennimurr

Wordpress

(Intermediate)
1-2 Years Experience, (Currently in use)
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Ability to install Wordpress on any hosting plan. I am also proficient in the installation of plug-ins and themes, along with manipulating the CSS of a theme to customize to client's need.

Drupal

(Beginner)
<1 Years Experience, (Currently in use)
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I have an understanding of how Drupal works with the usage of blocks and modules. I am able to install modules and configure them to the needs of the website.

Adobe Flash

(Beginner)
1-2 Years Experience, (Last Used <1 year ago)
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I am currently re-learning this program and ActionScript 2.0 / 3.0. I am able to create basic animations using the timeline and create custom shapes within the program.

Career Objective

Graphic & Web Designer with over seven years experience in leading creative & successful brand identity & marketing collateral.

Profile
Throughout my career, I have worked in a variety of industries, along with volunteering my services to non-profit groups. By utilizing my skills in graphic/web design & customer service, I am able to bring a diverse assortment of abilities to any position.

On the web