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Summary

To make a positive impact, share my expertise, and drive results based on organizational objectives.

 

I am a public relations and marketing consultant. I have worked extensively in the B2B technology and education sectors, focusing on project management, media relations, message management, and deployment strategies. In addition, I have agency experience managing integrated marketing strategies for business to business clients.

Specialties:

- Marketing communications program management

- PR strategy and management

- Trade show exhibit management

- Customer relationship management

- Social media initiatives

 

 

Work History

NetSupport, Inc.

Sep 2001 - Jun 2009
Marketing and Public Relations Manager 

NetSupport is a computer software developer for corporate and educational markets comprising a 6 product portfolio, ranging from enterprise IT asset management, PC remote support and classroom management software solutions.

Lead public relations efforts to raise awareness through IT product reviews and editorial mentions. Coordinate trade show exhibition program. Manage print, direct and online advertising campaigns. Handle channel marketing partner program with Channel Manager. Deliver lead generation campaigns for sales staff. Manage integrated marketing campaigns in excess of $800,000.

eCompanyStore

Jun 2000 - Mar 2001
Marketing Manager 
Online promotional products company. Manage deadline driven marketing projects and guide agency execution for direct mail, advertising, web site and promotional programs.

Optio Software

Sep 1999 - Jun 2000
Marketing Programs Specialist 
Participate in the planning and development of marketing programs and events as they relate to or include Product and/or Partner awareness (i.e., advertising, direct mail, web site, tradeshows, conferences, speaking events, etc.).

GBA Sourcelink

Aug 1998 - Sep 1999
Account Executive 

B2B agency. Direct all marketing projects and continually initiate new ideas for clients. Projects included: web site management, print advertising, trade show graphics.

Education

Auburn University

1989 - 1993
B.S., Business, Marketing