VisualCV

2006-Present

The United State’s largest and world's fourth-largest advertising agency; formerly J. Walter Thompson. 

Manage regional Ford brand advertising, promotions, sponsorships and events for the Mid-South Ford Dealers Advertising Fund a geographical area that includes 18 media markets. Supervise 2 direct reports and an accountant assigned to the Mid-South region. Exercise full P&L responsibility for a $20M annual budget. Coordinate media planning/buying and creative executions; interface with the media planning director and creative director. Oversee all television, interactive digital, radio, print, direct mail, outdoor, sponsorships, promotions and events. Serve as client contact and maintain all client relations. Organize and lead a monthly board of directors meeting; present and recommend creative and media schedules for approval and execution.

• Created over 2M additional interactive impressions per year by enhancing Ford’s sponsorships with 2 professional sports franchises and utilizing innovative arena vehicle displays. 
• Initiated and managed the development of the first consumer and dealer website for the Mid-South Ford Dealers; generated over 1M hits in the first 10 months.
• Directed the creation and execution of an awareness campaign and advertising model for the philanthropic efforts of the Ford Motor Company for Nashville; campaign rolled out to 6 larger U.S. markets based on this model.
• Developed numerous local and regional advertising campaigns utilized by the Mid-South Ford Dealers Advertising Fund and other Ford dealer groups across the country.
• Implemented a student internship program with the University of Memphis Bureau of Sports and Leisure Commerce; 10 students have earned college credits and gained valuable career experience.

Present

National University is the second-largest, private, nonprofit institution of higher learning in California.

Teach graduate level online course COM:625 - Communication Campaign Management.

2001-2006

A worldwide advertising agency with 17,200 employees in 287 offices in 77 countries.

Managed regional Dodge brand advertising, promotions, sponsorships and events for the Southern Dodge Dealers Advertising Association and Southern Dodge Truck Marketing. Oversaw combined operating budgets totaling in excess of $15M annually. Coordinated media planning and media buying. Negotiated and executed strategic alliance affiliations with media, event venues, cause marketing and sports sponsorships. Initiated retail marketing activities to generate consumer traffic and build brand awareness.

• Created, spearheaded and managed the “Give Red, Give Green” promotion with the local Dodge, Chrysler & Jeep dealers to raise awareness for the critical need for blood donations during the holiday season. 
• Initiated a “Fair Factor” contest promotion where over 1,000 participants vied for spots to compete in outrageous contests; generated 2 months of added value exposure. 

1998-2000

A multinational advertising agency with 146 offices in 69 countries; clients include SC Johnson, AT&T, Levi Strauss and Co., and Nabisco.

Managed regional Chrysler & Jeep brand advertising, promotions, sponsorships and events for the Mid-South Chrysler & Jeep Dealers Advertising Association; covered an 8-market region. Exercised full P&L responsibility for a $12M annual budget and reconciled cash flows to monthly statements.

• Generated an annual $1.75M advertising budget increase by selling incremental assessment to clients.
• Created a test drive retail activation promotion at Jeep dealerships where 1,200 test drives were initiated in exchange for 2,400 tickets valued at $60,000; secured additional floor traffic and sales opportunities for clients through added value media and tickets at no additional charge to the client.