VisualCV

2006-Present

JWT is the world's best-known marketing communications brand. One of the United States largest and world's fourth-largest advertising agency; formerly J. Walter Thompson. 

Manage regional Ford brand advertising, promotions, sponsorships and events for the Mid-South Ford Dealers Advertising Fund a geographical area that includes 13 media markets. Supervise an Account Executive and an Accountant assigned to the Mid-South region. Exercise full P&L responsibility for a $20 million annual budget. Manage media planning/buying and creative executions. Interface with the media planning director and creative director and their teams. Supervise all television, interactive digital, radio, print, direct mail, outdoor, sponsorships, promotions and events. Serve as client contact and maintain client relations. Organize and lead a monthly Board of Directors meeting; present and recommend creative, media schedules and budgets for approval.

·          Created more than 2.5 million annual interactive impressions per year by enhancing Ford’s sponsorships with professional sports franchises utilizing innovative arena vehicle displays. 

·          Initiated and managed the development of the first consumer and dealer website for the Mid-South Ford Dealers, generating over 1 million hits in the first 10 months.

·          Directed the creation and execution of an awareness campaign and advertising model for the philanthropic efforts of the Ford Motor Company in Nashville, TN. Campaign contributed to increased sales of 9%. The Nashville model was rolled out to 10 larger US markets.

·          Negotiated Ford to be “Official Truck” of the University of Arkansas Razorbacks and developed a TV and radio campaign to run during football season. Campaign results contributed to Ford’s share in Arkansas increasing by 6% over the prior year, while Chevy’s share decreased 1.5%.

·          Initiated and guided the promotional and sponsorship strategy shift to South Eastern Conference college sponsorships and the University of Memphis Basketball program, saving the client more than $200K annually. Enhanced exposure of the Ford brand and its products by over 4 million annual event impressions. Negotiated “Official Truck” status at Ole Miss, Mississippi State, University of Arkansas, and University of Memphis at no additional cost to client.

2008

National University is the second-largest, private, nonprofit institution of higher learning in California.

Taught graduate level online course COM:625 - Communication Campaign Management.

2001-2006

BBDO Worldwide was recently named the "Most Awarded Agency Network in the World" by The Gunn Report; with 15,000 employees in 287 offices in 79 countries.

Managed regional Dodge brand advertising, promotions, sponsorships and events for the Southern Dodge Dealers Advertising Association and Southern Dodge Truck Marketing. Oversaw combined operating budgets totaling in excess of $15 million annually. Coordinated media planning and media buying. Negotiated and executed strategic alliance affiliations with media, event venues, cause marketing and sports sponsorships. Initiated retail marketing activities to generate consumer traffic and build brand awareness.

·          Created, spearheaded and managed the “Give Red, Give Green” promotion with FOX 13, Lifeblood and local Dodge, Chrysler & Jeep dealers to raise awareness for the critical need for blood donations during the holiday season. Lives and health were positively impacted throughout greater Memphis with increased donations.

1998-2000

A multinational advertising agency now known as Draft FCB. Clients included AT&T, Levi Strauss and Co., Nabisco, and the Chrysler brands.

Managed regional Chrysler & Jeep brand advertising, promotions, sponsorships and events for the Mid-South Chrysler & Jeep Dealers Advertising Association; covered an 8-market region. Exercised full P&L responsibility for a $12 million annual budget and reconciled cash flows to monthly statements.

·          Generated an annual $1.75 million advertising budget increase by selling incremental assessment to clients. 

·          Created a test drive retail activation promotion where 1,200 Chrysler & Jeep test drives were initiated in exchange for 2,400 concert tickets valued at $60,000. Secured additional sales through added value media and tickets at no additional charge to the client.

1994-1998

World’s 14th largest advertising agency with 51 offices in the 1990’s. Famous for its Jeep and Milk Mustache ads; merged with Foote Cone & Belding.

Managed regional Chrysler brand advertising, promotions, sponsorships and events for the Mid-South Chrysler Dealers Advertising Association. Covered an 8-market region. Exercised full P&L responsibility for a $5 million annual budget and reconciled cash flows to monthly statements. Traveled twice to Taiwan at the request of Chrysler client.

·          Helped create and organize the Taiwan Chrysler Dealer Advertising Association for funding of advertising to support the sale of Chrysler vehicles. Generated the first billings of a dealer advertising association outside of North America for Bozell.

·          Generated an annual $1.5 million advertising budget increase by selling incremental assessment to Mid-South CPDAA. 

1992-1994

Managed regional Chrysler brand advertising, promotions, sponsorships and events for the Orlando Chrysler Dealers Advertising Association and Southern Florida Chrysler Dealers Advertising Association. Exercised full P&L responsibility for an $8 million annual budget and reconciled cash flows to monthly statements.

·          Generated an annual $2 million advertising budget increase by selling incremental assessment to Orlando CPDAA.