jeff long's VisualCV - Jeffrey Long

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Jeffrey Long
Creative Professional

Creative Director/MarCom

Washington, DC
United States

o:: 703 482 1100

Over 20 Years of experience as a Creative Director/MarCom within disciplines of Health, Architecture/Engineering, Hospitality, Government, Financial and Non Profit institutions, leading the strategic and artistic direction of client's primary messaging channels, overseeing a team of highly skilled Information Architects, Content Specialists, Graphic Designers, Multi-Media Specialists, Proposal Managers, Public Relations Specialists, Editors and Front-End Programmers
Govern design direction, with complete authority for all departmental projects from concept to branding to final printing, and for departmental strategy, projects, staff, training and departmental budgets
Managed a 42 person marketing department consisting of Print and Web Designers, Editors, Information Architects, Communications Manager, Proposal Managers, Proposal Coordinators and Administrative Personnel
Responsible for strategic development and tactical implementation of medical congresses, promotional literature, media planning as well as other direct and indirect marketing campaigns
Directed cross-functional team members (i.e. Medical, Scientific Communications, Agency, PR, Operations, E-Business, etc.) in the development and execution of strategic and operational plans
Strategize with Executive Management/C-Level and Technology Director in development, problem solving and launching of CME-certified delivery systems and other online content: live conference coverage, clinical animations, interactive websites, Monographs, PowerPoint slidesets, Podcasts/RSS and webcasts/webinars, Wiki/blog sites and international editions of CME content website

Collaborated in developing and launching CME-certified delivery systems such as online drug interaction decision support tools and downloadable applications for mobile devices for physicians
Co-created the winning NASA master plan proposal and created the Spaceport's new graphic identity
Worked on Disney's retail concession development at Orlando International Airport with Yellow Shoes Creative Group
Created integral designs for Universal Studios legal department for key litigation concerning two of their Orlando properties, City Walk and Islands of Adventure, helping them win their suit quickly and with substantial financial compensation
Created multi-billion dollar winning contracts/proposals (SF330s/RFPs/RFQs/SOQs) and identity branding with my design teams for a diverse group of clients: NASA, FEMA, National Park Service, Dept. of Labor, New Jersey Dept. of Transportation, Pension Benefit Guaranty Corporation, Homeland Security, US Geological Survey, US Army Corps of Engineers, Virginia Dept. of Transportation, AT&T Wireless, Washington Metropolitan Area Transit Authority, US Veterans Affairs, Federal Bureau of Prisons, University of Virginia Health System, Bechtel, Florida Dept. of Transportation, Lockheed Martin, Orlando-Orange County Expressway Authority, Northrop Grumman, US Air Force/Navy, Jack in the Box, Marriott Vacation Club, Seattle-Tacoma International Airport, Johns Hopkins University, Shands Teaching Hospital, Vancouver Convention and Exhibition Centre, Orlando Naval Training Center Redevelopment
Created the branding for Orlando International Airport/Greater Orlando Aviation Authority
Work with pharmaceutical/commercial supporters through ACCME standards in CME-certified components of our products through educational grants, e.g., Merck, Roche, Tibotec, Pfizer, Bristol-Myers Squibb, Gilead, Novartis, Genentech, Genomic Health, Abraxis BioScience, sanofi-aventis, AstraZeneca, GlaxoSmithKline, Abbott, Schering-Plough, Trimeris
Work with our print/fulfillment vendor who facilitates a "one stop shop" approach for our medical direct mail in one facility on database management, laser addressing, form printing and insertion operations
Responsible for setting the photography schedule, budget, production for firm nationwide, working with business unit managers on their architectural and engineering projects, coordinating with national photographers
Developed cost cutting, time-saving, branded template driven method for proposal creation in support of company objectives
Worked in Europe for the DoD/Intelligence industry for 6 years with a Top Secret/SCI/SBI clearance, developing classified SIGINT, HUMINT, and IMINT print collateral and multimedia graphic materials for the U.S. Intelligence community stateside, Europe and Africa; managed a design staff that provided services to the White House, CIA, NSA, NRO, DIA, FBI, other government intelligence agencies, U.S. Embassies/Air Attachés, and NATO
Developed fundraising brand identities for Habitat for Humanity, American Lung Association with the Harley Davidson Historic Factory Dealership and Cystic Fibrosis Foundation with Mercedes-Benz

Health Care Education

Washington, DC, United States

Jul 2006

Creative Director/MarCom, Creative Services

Develop and drive overall creative strategy, coordinating review with all departments; support editorial, sales and marketing groups
Ensure a positive brand experience, as brand liaison for all departmental projects from concept to final print/online end products; Govern brand standards, strategy, campaigns, buying/purchasing, staff, training, timelines and budgets
Maintain strict adherence to American Medical Association (AMA)/Continuing Medical Education (CME) certifications to ensure physicians obtain CME credit, through ACCME accredited organizations partners: Postgraduate Institute for Medicine (PIM), Medical Education Collaborative, Northwestern University Feinberg School of Medicine, AAHIVM
Strategize with Executive Management/C-Level in development, problem solving and launching of CME-certified delivery systems and online content: live conference coverage, clinical animations, interactive modules, PowerPoint slidesets, Monographs, Podcasts/RSS, webcasts/webinars, Wiki/blog sites and international editions of CME content website
Manage print and web designers, IT developers, off-site contract freelance designers/tele-commuter employee teams within US/UK, insuring collaboration with editorial departmental teams
Oversee recruitment of new talent, performance appraisals, continued training/mentorship and team building, providing opportunity for career growth through ownership of projects and visibility to upper management
Plan and deliver branded customer interactions off-site, through event marketing, product deliverable integration
Develop and maintain tracking for all creative service projects, product deliverables, marketing/advertising campaigns, public relations, social marketing tactics and online metrics
Manage print and fulfillment vendors to ensure products are produced on time and on budget, obtaining competitive cost estimates

Dewberry & Davis LLC

Fairfax, VA, United States

Jul 2005 - Jul 2006

Creative Director-Marketing/Communications

Creative lead for national firm in newly created position; responsible for driving overall branding strategy, message, identity and national marketing campaigns at C-Level in support of company objectives
Implemented concept and development of integrated marketing campaigns with 30 satellite office Marketing Coordinators on all advertising, blogger and social marketing tactics/media/industry landscape analysis, online collaboration, public relations/media relations initiatives, competitive analysis, and proposal management
Managed large marketing team; graphic designers, proposal managers/coordinators, IT liaison, and marketing personnel
Established creative direction and strategy; Responsible for all departmental projects from concept to end user, projects, staff reviews, training, scheduling staff and departmental budgets
Managed creative teams in developing integrated, effective advertising (banner, on-line/off-line, onsite, and co-branded) and email promotions that align with marketing strategies and campaign objectives; Collaborated with department leads in engineering, architectural, GIS, IT divisions and outside clients in the corporate and government sectors
Developed a cost cutting, time-saving, branded template driven method for proposal creation in support of company objectives
Responsible for setting the photography schedule nationwide on architectural and engineering projects, coordinating with national photographers and business unit managers
Worked closely with print vendors and placement firms on staffing for increased workloads on short to long-term projects

One Creative

Orlando, FL, United States

1993 - 2005

Creative Director/Consultant/Marketing

Conceptualized, developed, and designed effective advertising: creative print, web and multimedia, information/display graphics for print and digital kiosks, voice-over talent, event marketing/tradeshow exhibits, outdoor advertising, promotional collateral, direct mail/email campaigns, proposals

Jack in The Box Restaurant, San Diego, CA
Icon Design, Inc. Orlando, FL
MemoryWorks, Goodview, VA
Stein Advertising & Public Relations, Orlando, FL
American Lung Association, Orlando, FL
Cystic Fibrosis Foundation, Orlando, FL
Robert Half Technology, Information Technology Specialists, Orlando, FL
DiSTI, Inc., GL Studio flight simulation software, Orlando, FL
Marriott Vacation Club, Orlando, FL
Smith Mountain Lake & Bedford Chambers of Commerce, Moneta/Bedford, VA

ZHA Incorporated

Orlando, FL, United States

1997 - 2001

Art Director/Marketing-Senior Designer

Provided C-Level creative direction and execution that supported overall brand strategy for ZHA’s clients, while supervising graphic designers, 3-D designers, project managers, staff writers and interns, for full-color magazine spreads, project deliverables, proposal preparation, multimedia projects, posters, and trade show displays; reviewed all project production schedules ensuring on-time, on-budget delivery

USAFE Joint Intelligence Center

Wiesbaden, Germany

1987 - 1993

Graphic Design Specialist Supervisor

Developed classified SIGINT, HUMINT and IMINT print collateral and multimedia graphic materials for the U.S. Intelligence community stateside, Europe and Africa; provided services to the CIA, NSA, FBI, and other government intelligence agencies, and to the White House, U.S. Embassies/Air Attachés, and NATO
Created support materials for Counter Terrorism teams of FBI, DIA and other agencies working in Europe
Managed a six person team of designers, responsible for all departmental projects from concept to end user, staff reviews, training, scheduling and departmental budgets
Worked on specific operations such as [REDACTED==========================REDACTED] reporting directly to Office of Director of Central Intelligence and [REDACTED==========================REDACTED] continuity of government exercises [REDACTED==========================REDACTED] as well as [REDACTED==========================================================REDACTED] Mockingbird [REDACTED==========================REDACTED] NATO stay-behind armies/Gladio [REDACTED=====================================================REDACTED] while trying to extract hostages from Lebanon and [REDACTED==========================REDACTED] during the Cold War as [REDACTED==========================REDACTED] and Santa Claus [REDACTED===============REDACTED] receiving numerous awards and citations.

Corporate
AT&T Wireless
Bechtel
Disney
Harley Davidson

HOK
Jack in the Box
Lockheed Martin
Marriott Vacation Club
Mercedes-Benz
Northrop Grumman
Orlando Naval Training Center Redevelopment

PBS&J
Universal Studios
Yellow Shoes Creative Group

Government

CIA
Department of Defense
Department of Homeland Security
Department of Labor
DIA
FBI
Federal Bureau of Prisons
FEMA
Florida Department of Transportation
NASA
National Park Service
NATO
New Jersey Department of Transportation
NRO
NSA
Orlando International Airport/Greater Orlando Aviation Authority
Orlando-Orange County Expressway Authority
Seattle-Tacoma International Airport
US Air Force
US Army
US Army Corps of Engineers
US Geological Survey
US Navy
US Veterans Affairs
Vancouver Convention and Exhibition Centre
Virginia Department of Transportation
Washington Metropolitan Area Transit Authority
White House

Health Care
Abbott
Abraxis BioScience
American Academy of HIV Medicine
American Medical Association
AstraZeneca
Bristol-Myers Squibb
Genentech
Genomic Health
Gilead, Novartis
GlaxoSmithKline
Johns Hopkins University
Medical Education Collaborative
Merck
Northwestern University Feinberg School of Medicine
Pfizer
Postgraduate Institute for Medicine
Roche
sanofi-aventis
Schering-Plough
Shands Teaching Hospital
Tibotec
Trimeris
University of Virginia Health System

Not-for-Profit
American Lung Association

The Atlas Society
Cystic Fibrosis Foundation

Habitat for Humanity

Mitre

Graphic/Web/Media

(Expert)
10+ Years Experience, (Last Used <1 year ago)

Adobe Creative Suite 3 Master Collection: InDesign, Photoshop Extended, Illustrator, Acrobat Professional, Flash Professional, Dreamweaver, Fireworks, Joomla, Drupal, Contribute, Extensis Portfolio, After Effects Professional, Premiere Pro, Encore, and Soundbooth; Final Cut Pro: Corel Draw; QuarkXPress, Publisher, SharePoint, Deltek Vision, Microsoft Project, Section 508 compliance, SEO, Web 2.0, Social Marketing Tactics, Webcasts/Webinars, Wiki/blog, Podcasts/RSS, LinkedIn, Facebook, MySpace, YouTube

PrePress

(Expert)
10+ Years Experience, (Last Used <1 year ago)

Full production: Film output/imagesetting, color-keys/matchprints, drum scanning, imagery color calibration, proofing bluelines, keylining, studio photography