Jeff Long

• Develop and drive overall creative strategy, coordinating review with all departments; support editorial, sales and marketing groups
• Ensure a positive brand experience, as brand liaison for all departmental projects from concept to final print/online end products; Govern brand standards, strategy, campaigns, buying/purchasing, staff, training, timelines and budgets
• Maintain strict adherence to American Medical Association (AMA)/Continuing Medical Education (CME) certifications to ensure physicians obtain CME credit, through ACCME accredited organizations partners: Postgraduate Institute for Medicine (PIM), Medical Education Collaborative, Northwestern University Feinberg School of Medicine, AAHIVM 
• Strategize with Executive Management/C-Level in development, problem solving and launching of CME-certified delivery systems and online content: live conference coverage, clinical animations, interactive modules, PowerPoint slidesets, Monographs, Podcasts/RSS, webcasts/webinars, Wiki/blog sites and international editions of CME content website
• Manage print and web designers, IT developers, off-site contract freelance designers/tele-commuter employee teams within US/UK, insuring collaboration with editorial departmental teams
• Oversee recruitment of new talent, performance appraisals, continued training/mentorship and team building, providing opportunity for career growth through ownership of projects and visibility to upper management
• Plan and deliver branded customer interactions off-site, through event marketing, product deliverable integration
• Develop and maintain tracking for all creative service projects, product deliverables, marketing/advertising campaigns, public relations, social marketing tactics and online metrics
• Manage print and fulfillment vendors to ensure products are produced on time and on budget, obtaining competitive cost estimates

• Creative lead for national A/E firm in newly created position; responsible for driving overall branding strategy, message, identity and national marketing campaigns at C-Level in support of company objectives
• Implemented concept and development of integrated marketing campaigns with 30 satellite office Marketing Coordinators on all advertising, blogger and social marketing tactics/media/industry landscape analysis, online collaboration, public relations/media relations initiatives, competitive analysis, and proposal management 
• Managed large marketing team; graphic designers, proposal managers/coordinators, IT liaison, and marketing personnel
• Established creative direction and strategy; Responsible for all departmental projects from concept to end user, projects, staff reviews, training, scheduling staff and departmental budgets
• Managed creative teams in developing integrated, effective advertising (banner, on-line/off-line, onsite, and co-branded) and email promotions that align with marketing strategies and campaign objectives; Collaborated with department leads in engineering, architectural, GIS, IT divisions and outside clients in the corporate and government sectors
• Developed a cost cutting, time-saving, branded template driven method for proposal creation in support of company objectives 
• Responsible for setting the photography schedule nationwide on architectural and engineering projects, coordinating with national photographers and business unit managers
• Worked closely with print vendors and placement firms on staffing for increased workloads on short to long-term projects

• Conceptualized, developed, and designed effective advertising: creative print, web and multimedia, information/display graphics for print and digital kiosks, voice-over talent, event marketing/tradeshow exhibits, outdoor advertising, promotional collateral, direct mail/email campaigns, proposals

• Jack in The Box Restaurant, San Diego, CA
• Icon Design, Inc. Orlando, FL
• MemoryWorks, Goodview, VA
• Stein Advertising & Public Relations, Orlando, FL 
• American Lung Association, Orlando, FL
• Cystic Fibrosis Foundation, Orlando, FL
• Robert Half Technology, Information Technology Specialists, Orlando, FL
• DiSTI, Inc., GL Studio flight simulation software, Orlando, FL
• Marriott Vacation Club, Orlando, FL
• Smith Mountain Lake & Bedford Chambers of Commerce, Moneta/Bedford, VA

• Provided C-Level creative direction and execution that supported overall brand strategy for ZHA’s clients through their focus on Strategic Planning, Project Scope Definition, Owner's Representation, General Consulting and Graphic Design, while supervising graphic designers, 3-D designers, project managers, staff writers, architects, engineers and interns, for full-color magazine spreads, project deliverables, proposal preparation, multimedia projects, posters, and trade show displays; reviewed all project production schedules ensuring on-time, on-budget delivery

• Developed classified SIGINT, HUMINT, ELINT and IMINT print collateral and multimedia graphic materials for the U.S. Intelligence community stateside, Europe and Africa; provided services to the CIA, NSA, FBI, and other government intelligence agencies, and to the White House, U.S. Embassies/Air Attachés, and NATO
• Created support materials for Counter Terrorism teams of FBI, DIA and other agencies working in Europe
• Managed a six person team of designers, responsible for all departmental projects from concept to end user, staff reviews, training, scheduling and departmental budgets
• Worked with reconnaissance programs - U2, SR-71 and NRO satellites platforms
• Survived Pan AM 103/Lockerbie bombing while working on the Lebanon hostage crisis/retrieval with several agencies
• Worked on specific operations such as [REDACTED==========================REDACTED] reporting directly to Office of Director of Central Intelligence and [REDACTED==========================REDACTED] continuity of government exercises [REDACTED==========================REDACTED] as well as [REDACTED==========================================================REDACTED] Mockingbird [REDACTED==========================REDACTED] NATO stay-behind armies/Gladio [REDACTED=====================================================REDACTED] while trying to extract hostages from Lebanon and [REDACTED==========================REDACTED] during the Cold War as [REDACTED==========================REDACTED] and Santa Claus [REDACTED===============REDACTED] receiving numerous awards and citations.

Courses taken with the overseas branches of the University of Maryland and Troy State University for continued education.