VisualCV

As the Director of the Interactive Division, my primary responsibility is overseeing the online presences for the Foodservice division of the Campbell's Soup Company. In less than two years, my team has completed a comprehensive repositioning of the entire Campbell's FS online presence for North America.

This scope of this initiave included all dimensions of the rearchiteure and redevelopment: branding, strategic, design, architecture and UX for the entire NA FS brand portfolio.

• Responsible for all aspects of Interactive Division
• Member of Senior Leadership Team
• Built division from ground-up with both US and Canadian teams
• Developed relationships and won/built business with Campbell Soup Company
  in both Canada and U.S.
• Currently engaged with a number of high-profile clients and projects
  (Separate Canadian and US projects, stakeholders and mandates)

Under my direct supervision since it’s inception in 1999, Crimson Interactive achieved remarkable, yet extremely well-managed, growth. A commitment to developing strong client relationships, coupled with a strong understanding of the potential of interactive resulted in the successful execution of many solutions-driven initiatives and campaigns or a host of top-notch clients.

Notably:

• Highliner Foods
• Honda
• Bausch & Lomb
• Kraft
• Ricoh
• CBC
• Toshiba
• Canon
• Diageo/Smirnoff

Responsible for all key operational dimensions, including:

• Client relations /New business development
• Personnel, and processes
• Best practices /procedures /technology
• Supplier & partner sourcing/ Management
• Development of interactive strategies, proposals and estimates
• Analysis and Reporting /Managing P&L

Founding partner in a successful new media development start-up.

• Developed Business Plan and secured start-up financing
• Forged strategic alliances
• Notable clients included: Monarch Developments, Nestlé, and the NHLPA.