Tracy Thomas

Promoted from Associate Director of Publications

Nationally ranked private liberal arts institution with 500 employees, 1.5K students, and $64M endowment.

Director of Visual Identity and Publications

(Promoted from Associate Director for Communications, Publications).  Direct full production lifecycles of 300+ annual publications from concept through final publication, including quarterly alumni magazine, annual reports, and admissions collateral. Position Creative function as a key element of the organization’s value chain and partner to 30+ internal departments. Manage and maximize $550K+ printing budget.

Scope of diverse art direction and project management responsibilities includes vendor/printer relations, graphic design, brand management, copywriting, and photography. Continually challenged to create promotional materials and new brand standards that boost donations and elevate college as leading academic institution.

§Orchestrated dramatic modernization of college’s corporate identity that invigorated recruitment and fundraising. Successfully pitched value of shifting brand away from college seal and defined all-new logotype. Harmonized new brand across all official college publications and ensured consistency by educating all stakeholders on new standards.

§Established in-house scanning and color correcting system that cut prepress production costs 20% and project completion time 30%.

§Increased alumni engagement and donations by overhauling alumni periodical from tabloid format to full high-gloss magazine. Integrated new corporate identity into layout. New format inspired $10K from single donor.

Provider of marketing advertising and marketing services to small and medium businesses with $1M+ revenue and 2.6K employees in 39 states. Specializes in search engine marketing, internet/print directories, and online videos. Subsidiary of AT&T Southeast.

Senior Sales Promotion Coordinator

Conceptualized, designed, and rolled out visual sales collateral to facilitate business growth. Quickly and efficiently turned around clean deliverables based on demographic data and consumer market trends. Held accountability for production budgets and established editing proofing, production, and distribution processes. Produced multimedia and audiovisual slides for executive presentations at industry conferences, sales banquets and training programs.

§Increased visual brand consistency by instituting standardized graphic templates for all official sales collateral companywide. Boosted sales force’s confidence and use of visual collateral 200% over 2 quarters.

§Designed, edited, and published internal newsletter for South Central Area. Directed editorial schedule involving 5 division editors and 13 field reporters, and print vendors. Created look and feel based on AT&T corporate standards.

§Slashed ramp-up period for new sales hires by 2-3 weeks by streamlining training process and creating comprehensivemanual eventually adopted as official company onboarding guide.

Championed corporate giving initiatives and charitable drives for United Way, March of Dimes, and US Saving Bonds. Exceeded campaign goals year after year as chief fundraising liaison.