VisualCV

Responsibilities and Accomplishmens:

• Established in-house SEO program, including Google Shopping and natural optimization strategies
• Created and managed Facebook, Twitter, and Foursquare programs
• Collaborated with PPC program manager to reduce Google AdWords expense
• Integrated SEO strategies into development process of new Brookstone.com site infrastructure
• Drove year-over-year sales revenue growth through SEO programs
• Created and implemented SEO strategies for large-scale online marketplace initiative
• Managed team of in-house and freelance SEO writers

Managed in-house copywriting team and freelance writers

• Created marketing plans and pitched ad concepts that maximized clients' budget
• Wrote feature articles and served as editor for vertical-market publications
• Worked closely with senior management to craft corporate branding strategies
• Interviewed, set salaries, and hired new writers
• Established and maintained copy policies for the company

Following the departure of our Copy Chief in early 2004, I took it upon myself to assume all responsibilities of the Copy Chief position. I was promoted to Senior Copywriter and given a year to prove myself. I was formally promoted to Copy Chief in March 2005.

• Conceived, researched, and wrote print and catalog advertising
  
• Wrote in-depth feature articles on various technologies
  
• Served as lead writer for networking and storage business segments

• Edited all publications for information accuracy, layout consistency, and grammar
• Proofread all catalogs

• Wrote web-based product descriptions and technical notes
• Researched new products, industry standards, and emerging technologies