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Summary of Qualifications

  • 8 years of successful application of website development technology into new media management.
  • Managed all electronic research data and publications for a large market television station.
  • Over 10 years of experience in commercial media as a contributing member to website development, sales, research, production, promotions, programming, and traffic departments.
  • Generated revenue and ratings reports for daily, quarterly, and annual company budget planning.

Skills and Accomplishments

  • Implemented new systems to improve data distribution within company and to clients.
  • Chosen by colleagues to be the 2006 Tribune Employee of the Year (Portland Recipient.)
  • Primary station representative and liaison to Nielsen Research Headquarters, specializing in data discrepancy investigation.
  • Primary supervisory for station website development, design, launching and management.

Work History

C-SPAN/Latitude

Washington, DC, United States
Oct 2009 - Present
Website Producer 

Develops and implements new content including necessary editorial research and copy writing. Updates and maintains C-SPAN homepage including producing various video such as live feeds, on-demand video, and podcasts.  Selects and edits current event images for constantly evolving content.  Edits various HTML and XML files necessary to website functionality.

 

  • Developed a code generating program to expedite video content delivery for the coverage of 2010 Congressional Health Care Debate.
  • Created a streamlined process for video encoding that reduced errors and saved production time.

KRCW-TV

Beaverton, OR, United States
Jul 2005 - May 2008
Research Director / Website Producer / Station Liaison 

Managed quantitative and qualitative data sources from Nielsen Ratings and Scarborough Qualitative Data. Coordinated operations between Seattle broadcast center and the Portland sales office. Analyzed daily broadcast log to improve daily revenue. Supported media sales team with research intended to maximize revenue from sales of commercial airtime. Coordinated and maintained company websites and intranet. Oversaw all web advertising revenue, placement, contests, and promotions for a high traffic website.

 

  • Produced rating reports for corporate analysis and yearly budget planning.
  • Designed station intranet to support work orders, access collaborative tools, and distribute information.
  • Developed and maintained a large media database for video tape library.

KIRO TV

Seattle, WA, United States
Feb 2003 - Jul 2005
Website Producer / Programming Coordinator 

Updated and maintained station programming information. Acted as liaison between CBS Television and KIRO 7 in matters related to network programming. Responsible for the production, improvement and maintenance of KIRO 7 website.

 

  • Introduced new concepts that resulted in 71% growth of the station web site.
  • Developed web sections for Mount St. Helens, the Green River Murders, local sport teams and outdoor activities.
  • Developed a reporting system to track network programming discrepancies.

KFXO FOX 39

Bend, OR, United States
Jun 2001 - Nov 2002
Television Broadcast Log Editor 

Responsible for coordination and placement of programming and commercial inventory. Managed media tape library, public service announcements, and promotional material.

 

  • Streamlined promotions systems and implemented new production system reducing delivery from a 48 hour cycle to 24 hour cycle.
  • Integrated data from two different proprietary systems during a hardware failure to prevent revenue loss.

United States Marine Corps

INTERNATIONAL
Jan 1994 - Jan 1998
Radio Communications 
  • Marine Corps Air Ground Combat Center - Twentynine Palms CA.
  • 1st Stinger Battery - Okinawa, Japan
  • 31st Marine Expeditionary Unit - USS Belleau Wood (LHA-3)
  • 11th Marine Regiment - Camp Pendleton, California

Education

Portland State University

Portland, OR, United States
1999 - 2000
Information Technology

Central Oregon Community College

Bend, OR, United States
1998 - 1999
Transfer Degree

Mt. Hood Community College

Gresham, OR, United States
1991 - 1993
Professional Pilot Program

Skills

Microsoft Excel

(Expert)
10+ Years Experience, (Currently in use)
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Microsoft PowerPoint

(Expert)
3-4 Years Experience, (Currently in use)
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Microsoft Word

(Expert)
10+ Years Experience, (Currently in use)
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Adobe Photoshop

(Expert)
7-9 Years Experience, (Currently in use)
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Content Management Systems

(Expert)
7-9 Years Experience, (Last Used <1 year ago)
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HTML

(Advanced)
10+ Years Experience, (Currently in use)
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Microsoft Access

(Advanced)
5-6 Years Experience, (Last Used 1-2 years ago)
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Adobe Dreamweaver

(Advanced)
5-6 Years Experience, (Last Used 1-2 years ago)
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Awards

KRCW Tribune Employee of the Year 2006 - For excellence in sales support while simultaneously serving as station liaison, web coordinator, and research director.

United States Navy Achievement Medal 1997 - For outstanding performance of duties while serving as transportation, communication, navigation and security specialist for the 11th Marines Commanding Officer.

Volunteer Activities

Home building In Mexico (Summer 2008) - Club Rust - Constructed homes for impoverished persons living in make-shift shelters in Northern Mexico.


Administrative Support (Summer 2008) - Forward Edge International - Supported staff of non-profit relief organization dedicated to those affected by poverty, disaster and sickness in the U.S. and around the world.


Senior Food Delivery (Fall 2008 To Present) - Loaves and Fishes - Delivered food to home-bound elderly living in northern Clark County, Washington.

 

Recommendations

"Jeff is very detail oriented and self motivated. During his time at KRCW, he showed lots of initiative and developed his position in many new directions for the benefit of the business. Jeff has very good problem solving skills and learns new software rapidly. He would be an asset to any organization that could utilize his current skill set or provide training for additional functions."

 

Pat Shearer

Chief Engineer

KRCW-TV / Tribune Broadcasting

managed Jeff indirectly at KRCW

 

- - -


"Jeff has great ideas that are profitable, practical and highly creative. He has that ability to carry a project from inception to delivery while making it look effortless. He pays close attention to every detail and has a proven record of success because of it. It was a pleasure to work with Jeff and I would jump at the chance to work with him again in the future."

 

Robert Riley

Webmaster

Q13 FOX / MYQ2 / KRCW-TV

worked directly with Jeff at KRCW-TV

 

- - -

 

"Jeff has a deep understanding of technology and how it works at a media company. He is creative, detail-oriented and works well both in a team environment and on his own. During his time at KIROTV.com, Jeff spearheaded a number of initiatives that engaged online viewers and boosted our Web audience. Some of his ideas have been copied by other Web sites around the country. Jeff is also a thinker about the present and the future of broadcast and online media. He is a true innovator in the use of technology to improve both internal processes and the end product that viewers see."

 

Tim Smith

Content Manager

KIROTV.com

managed Jeff at KIRO TV

 

- - -

 

"Jeff is an upbeat, intelligent and enthusiastic person to work with who constantly had new ideas on how to make the Web site better. Always up on the latest technology, Jeff helped us understand what could be the next trend and how it might benefit the site. Jeff is great to have on a team and is always willing to do what it takes to get the job done, whether it's helping a colleague or staying late to finish a project. We've missed Jeff's influence since he left KIRO."

 

Colleen West

Web Content Editor

KIRO TV

worked directly with Jeff at KIRO TV


- - -

 

"Jeff is a person that pays attention to detail and looks for ways to improve processes. His vigilance during his shifts saved the company thousands of dollars as he ensured that every commercial to run was correct and within it's time frame. If I had the opportunity to hire him again I would."

 

Marty Scruggs

Chief Engineer

KFXO-Fox 39 - Meredith Corporation

managed Jeff at KFXO FOX 39 

Web Content Production

Portlands CW (Portland, Oregon)

CW

Oversaw all web advertising revenue, placement, contests, and promotions for a high traffic website.

Portland Now (Portland, Oregon)

PN

Assistant Producer and Web Designer for weekly 30 minute local entertainment program.

KIRO-TV (Seattle, Washington)

KIRO TV

Responsible for the production, improvement and maintenance of kirotv.com website.