Henry Chen

Market Analysis / Planning

• Performed and coordinated market research and competitive analysis to gain insight into industry and market trends.
• Led efforts to identify and track success metrics in customer satisfaction, reach, and adoption.
• Defined product strategy and product roadmaps with the company’s senior management.
• Mapped market requirements into formal product requirements documents (PRD’s).

Implementation

• Worked with Engineering, Creative and Quality departments to develop and execute on the roadmap.
• Launched client application on three new platforms: Blackberry, Symbian S60, and Online (web based).
• Found additional ways to increase revenue by monetizing service through implementing Google AdSense and integrating several Ad Networks to fully utilize inventory.

Channel Support

• Developed message content for marketing collateral, sales tools (white papers, references, brochures, competitive analysis, etc.), marketing campaigns, industry events, and online/traditional seminars.
• Educated worldwide direct sales force on business issues, product capabilities and competitive landscape.
• Actively pursued creative online and offline marketing strategies including online advertising, tradeshows, direct email, designed to generate awareness, leads and/or sales.
• Represented AvantGo at conferences and seminars such as CTIA, Ad:tech, Mobile Marketing Forum.
• Presented product pitches to numerous potential customers/partners.

Technology and Innovation

• Led design and implementation of several key components of mFolio, a pioneering application for delivering highly focused, device-optimized content to mobile devices.
• Gathered requirements and led design and implementation of user interface for PATRIOTcompliance solution, which has generated $1.1MM in revenue to date.
• Designed and implemented new features for MachDesktop, helping it to win $5MM multi-year deal.

Management and Leadership

• Served as lead engineer at several sales engagements including Cisco, Singlestep, and Langchao.
• Represented Sybase in Sun Java Industry Group to develop server benchmark specifications.
• Supervised technical writer in development of documentation for mFolio.
• Member of the Sybase Emergency Response Steering Committee, responsible for governing emergency response policies at Sybase. 

Communication

• Created and maintained sales demonstrations of our products.
• Represented Sybase at industry tradeshows.
• Trained team of engineers to support PATRIOTcompliance Solution.

Product Management

• Performed research and competitive analysis to write MRD for BREW Mobile RSS Reader.