Harry Getz's VisualCV

View My VisualCV Online: http://www.visualcv.com/harrygetz

Harry Getz
Marketing Innovations & Technology Leadership

Healthcare Enterprise Solutions

I believe market and product development are inspired by an unwaivering alignment to organizational strengths, competitive position and market opportunity. Once established, I prefer to build on strengths to position for market leadership -- present honestly, create value, overturn the status-quo and measure impact. During my 17 years in sales and marketing leadership roles, I have incorporated this approach within upstream and downstream development, channel and alliance management -- Roles which include P&L responsibility, with both large organizations and start-up ventures.

I have a passion for building motivated teams and technology excellence and thrive in creating a dynamic and proactive environment, where focus and accountability exist. My achievements include:

Market development: Gabriel Medical - Acquired in 1997; KSEA OR1 - $30MM new market growth
Building highly respected KOLs and advisories: MGH, UCLA, UCI, TMH, UTSW, Northwestern
Alliance Development: Strategic global; channel partners (Siemens, GE, BrainLAB, Medtronic, Maquet)
Multi-year, >$MM enterprise solutions with internationally recognized institutions
Development & launch of innovative solutions: >$75M; $6M at launch; >83% GM
Global programs (Endoscopy, Surgical and O.R. Integration)
Mutiple performance honors and consecutive President's Club awards

OR Network

Aliso Viejo, CA, United States

2004 - Present

Director, Market Solutions

Introduced SurgiCast^TM -- First network-based solution for real-time video communication in the O.R. using standards-based DICOM VL, MWL, SQL and LDAP, legacy integration - HIPAA compliant SaaS
Engaged hospital IT leadership at internationally recognized centers for a five year, $20M enterprise agreement
Enlisted a highly respected advisory panel and KOLs to include clinical and industry leadership

Karl Storz Endoscopy

Culver City, CA, United States

2001 - 2004

Market Manager

Led Karl Storz' OR1 marketing initiative, growing revenues from infancy to over $24M. Reporting to the President, led the company's strategy development and alliance planning, implemented the company's Technology Center, developed and launched solutions to include the industry's first digital recording and routing solutions.

Imagyn Medical

Newport Beach, CA, United States

1997 - 2001

Director, Marketing

Increased product contribution through new products, market campaigns, events, sales training and segmentation, resulting in 24% core-product growth and 650% micro-products growth. Supported a sales force over 400, including direct reps and channel partners.

Gabriel Medical

Dallas, TX, United States

1994 - 1997

Vice President & Co-Founder

Led US introduction for a $75M niche market. Market impact led to the company's acquisition by a market leader within three years. Responsibilities included creation and management of the distribution network, development of KOLs and reference institutions. Other: Customer Service, Manufacturing, Supply Chain, Strategy, P&L and Board meetings.

Ethicon Endo-Surgery, Inc.

Los Angeles, CA, United States

1991 - 1994

Territory Sales Manager

Xerox corporation

Los Angeles, CA, United States

1985 - 1991

National Accounts Manager

Managed cross-departmental matrix teams to achieve revenues objectives within national accounts group.

President's Club in four of five eligible years.
The sixth top commercial representative (1987-1988)
Won CXO National Account partnerships, leveraging TQM Awards, through executive workshops

PRODUCT DEVELOPMENT

SurgiCast^® (OR Network)- A network-based video communication solution for real-time surgeon collaboration over enterprise networks.
AidaDVD^TM - Storz' first "digital" imaging product. This was targeted at existing camera placements, as well as to be sold with Storz' new camera placements and OR1 implementations.
Aida Compact^TM - An advanced recording solution for delivering network-based video management.
"S-series" Integration - A pre-engineered, standardized offering to meet client price constraints.
Microspan^® (Imagyn Medical) - A 2mm hysteroscope, specified for introduction through an outer sheath.
EndoVision - To meet the growing needs of office-based hysteroscopic and laparoscopic procedures, a compact camera, light source and high resolution LCD monitor.
Articulator 35mm^TM - A surgical stapler, which addressed the cost of other staplers, as well as the challenging angles encountered by the laparascopist.
MicroLap Gold^TM - a 75,000 pixel fibered scope, which greatly reduced the screen distortion found with previous fiber technologies.
Microport (2mm and 3mm) - A line of trocars, introducers and reducers to accompany the MicroLap scope.
Ureteroscope (fully disposable fiberoptic, fluid channel)
InfraVision® -- Conceived and developed a visible-spectrum, infrared technology for anatomic identification, for use during laparoscopic surgery.
Reposable line of instruments (Acquired) - The leader in its product category
Skin Stapling line of products (Acquired) - The leader in its product category

PUBLICATION

A New Technique for Performing a Laparoscopic Hysterectomy Using Microlaparoscopy: Microlaparoscopic Assisted Vaginal Hysterectomy (mLAVH) Journal of the Society of Laparoendoscopic Surgeons, Paulson, Oliver, JSLS (2000)4:91-95

BOARD APPOINTMENTS

Board of Directors & Founding Member, Strongdaughters.org

Texas Tech University - BA

Pepperdine University - MBA

News Media - Visibility

Leverage regional media to create awareness in a targeted geography. We were highly effective using regional news channels in our targeted US cities. This was effectective in capturing attention, creating buzz and developing deeper relations with our leading centers, such as Mass. General Hospital (CIMIT), UCLA, Northwestern and Methodist (TMC).

Visual Speak

Marketing is about telling the story -- a vision and a reason for your customers to take action. We created this at Karl Storz, set a standard for excellence and quality and won installations at the leading medical institutions around the globe -- as well as greater margins than our competitors.

Newsweek - Press Coverage

A great story must be told. Find a medium to share with your audience and let the world know. This Newsweek article speaks of the partnership with UCLA Medical Center, which gave OR1 another strong reference into academic institutions. The relationship helped UCLA win a leading technology position.

Customer Reference

Partner with your customers and let them tell your story. More of the market listens when your customers are willing to share your strengths. We led several regional partner campaigns and events, which gained momentum when the market was young, hungry for information, which was highly influential in shaping beliefs.

Wired Magazine - More...

Reach your audience through many channels, which can convey target definitions of your solution. The Wired article gave our sales force another message to illustrate the cutting-edge of our technology.

Continual Innovation - Virtual Presence

Innovate Always -- Innovation provides your customer reasons to continue doing business.

Network-based remote collaboration is a solution developed through OR Network, running over an enterprise network and streamlining workflow. This is still in the early-adopter phase, but is already being applied to other clinical specialties, such as digital pathology. [This image represents a "virtual presence" room. However, the solution is intended for any computer within the enterprise].

White Papers & Articles

Partner with advocates who benefit from your efforts and products. Publish through recognized leaders to bring credibility and depth of understanding. In order to support a surgeon/professor advocate, I wrote this article for publication in the Journal of laparoscopic surgeons. The article increased awareness of the procedure, increased the success of our leading microendoscopic line of products and provided the surgeon needed publication material.

VisualCV

Contact Information

Summary

Professional History