Contact Information
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Hallie H. Moore
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Objective
Summary
Skills
Technical and Project Management Skills
(Expert)3-4 Years Experience, (Last Used <1 year ago)
- proficient in all Microsoft products including Word, Excel, and Powerpoint with added
- proficiency in PhotoShop, Dreamweaver and PC operating systems
- proficient in research technologies including Snap Survey Software and SPSS
- knowledge and proficiencies in web/interactive development including HTML, XHTML, CSS, Drupal Open Source CMS, proprietary CMS systems, hosting and server management
- proficient in social media applications including Facebook, Facebook ads manager, Twitter, Flickr, Delicious, Digg, Myspace, and other social networking platforms
- proficient in Google applications such as Gmail, Google Adwords, Google Analytics, Google Trends
- excellent communication skills and ability to work within a team or individually
- extremely organized and detail oriented with strong ability to multi-task and perform at the highest level on multiple projects
- excel in high-energy, challenging and fast-paced work environments
- expertise in account management and planning with over 3 years experience in an agency environment
- self-starter with ability to run with tasks on my own without direct supervision
Work History
Account Executive
Account Executive for web design and development firm with specialized focus in project management. Day-to-day activities include client relations, direct project facilitation, budgeting, timeline etc., CMS maintenance and updates, internal marketing planning and strategies.
Account Executive
- serve multiple roles including account management, research, web/interactive management
- received several peer awards including best team player and best work ethic
- part of several Addy Award winning campaigns including three special judges awards for Best Interactive, Best Broadcast and Best in Show for a social media and interactive campaign
- authored several agency white sheets on such topics as best practices for email marketing and web design/development
- co-authored proprietary agency processes including establishing the current Third Degree process for web and interactive work and the current Third Degree process for social media marketing
- established relationships with several agency partners in the interactive/web industry
- member of Third Degree’s social media task force
- helped to develop the web and interactive partnerships with several strategic partners
Day-to-day work: Account Service
· develop integrated marketing communication plans for clients in a variety of industries
· work closely with creative directors and graphic designers to facilitate client projects
· write creative and content information including creative briefs
· manage projects to insure they are done right, done on time and done within budget
· manage day-to-day client activity and relationships
· maintain relationships with media, vendors and strategic partners
· keep current with clients’ business, competition and industry news and trends
Day-to-day work: Interactive Project Management
· manage web development projects beginning with information architecture through
development and launch of site
· perform maintenance and updates on client websites
· edit websites using HML, XHTML, CSS and content management systems
· build and send HTML emails related to client campaigns
· manage all of agency’s interactive relationships including server and hosting setups for all clients
Day-to-day work: Research Analyst
· manage agency’s research initiatives
· prepare research studies including designing questionnaires, data collection, data analysis
and final reporting
Account Coordinator, Research Analyst
Account Coordinator:
- manage clients day-to-day activities and projects
- work with internal team to create marketing plans and strategies for multiple clients
- manage web projects and web updates
- plan, manage, conduct and analyze research projects
Research Analyst:
- prepare research studies in qualitative and quantitative research including designing
questionnaires, data collection, data analysis and final reporting
- experience in telephone surveys, online surveys, intercept surveys and focus groups
Research and Account Service Intern
- help coordinate research projects and analyze data
- aid account executives in client projects
Marketing Intern
part of a team assigned to develop the marketing strategy for Toyota’s launch of their Scion
line of cars; included survey design, data collection, data analysis, idea generation, traveling
and ultimately publishing findings on marketing to generation Y
Education
Bachelor of Arts and Sciences, Advertising
Degree in Advertising from the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Minor in Sociology.
Francis Tuttle Technology Center
Certificate of Training: Web Design I, Web Design II, Web and Interactive Design and Development
Samples of Work
Third Degree's Social Media Process
I co-authored Third Degree's Work Forward Social Media Marketing process. This process aids us in our everyday client social media campaigns and helps us breakdown what social media is for our clients.
Buck the Norm Case Study
Tinker Federal Credit Union's Buck the Norm campaign case study. I was the lead account manager for this multi-tiered social media and mass marketing campaign targeted to Gen Y.
Buck the Norm video
This video was one of the main components of the Buck the Norm campaign. It allowed us to set the tone and explain the theme. I was the lead project manager and a video participant.
Third Degree's Life of a Web Job
As the interactive project manager for Third Degree I championed a new web project process for the agency. The process was developed to aid in client conversations, estimating, developing accurate timelines and to insure everyone was comfortable and on the same page.
References
Roy Page
(Superior)“Hallie Moore is an exceptional talent. She has a broad array of skills that have proven very beneficial to Third Degree. She is an excellent researcher, planner, communicator and interactive project manager. Hallie is a star.” – Roy Page
Amanda Lowery
(Superior)“Hallie’s diverse skills and experiences make her a true utility player with abilities to manage and execute integrated campaigns, social media programs, website development, and research initiatives.” – Amanda Lowery
Tara Street
(Superior)“Hallie is a driver. If you give her a project, you know without a doubt, that she will set a course and turn it into action, on time, on target and on budget. Be it the big, innovative, high-visibility projects, or little daily stuff behind the scenes,
she pulls her weight and then some.” – Tara Street
Client List
This VisualCV is available as a printable .pdf file