View My VisualCV Online: http://www.visualcv.com/h5iwh1g

Welcome!

Welcome to my online portfolio.


My name is Yanique Shaw I am graduating in May 2010 from Salem State College. I will receive my Bachelor of Science in Communications with a focus in PR and a minor in Marketing. During my college career, I have been heavily involved in co-curricular activities. I am the chapter president for SSC PRSSA, as well as the advertising manager for the school newspaper. 

My goal is to utilize my education in PR and the experiences I acquired through internships to lead me to a successful career. With PRSSA, I have the opportunity to lead a group of motivated students in successful campaigns and events for various clients. I am looking forward to many more success stories working for a PR agency. Let's take a look at how my PR experiences will allow me to bring value to your company. 
 
Thank you for visiting my Visual CV! 

 

PRSSA Work

Work History

Public Relations Student Society of America

Salem, MA, United States
May 2009 - Present
Chapter President 

As the president, I have led my chapter to very successful semester, we have gotten coverage for our clients and continue to measure the results.

 

• Lead pre-professional student-run chapter of the national PR organization.

• Clients include American Cancer Society, U.S. Census Bureau and Wiggio.com.
• Create, implement, execute and promote campaigns, events and ideas.
• Launch campaigns for clients targeting Salem State College students.

  Winner of two 2010 New England Pub Club Bellringer Awards for client campaigns.

  Winner of the Salem State College McIlraith Award. 

 

New England Development - CambridgeSide Galleria

Cambridge, MA, United States
Jan 2010 - Present
Intern 

• Assist Senior Marketing Director with corporate office campaigns for upscale urban mall.
• Develop and execute marketing opportunities for stores to increase customer traffic.
• Assist planning Passport to Style, a 600-plus event for shoppers.
• Measure the effectiveness of PR, marketing campaigns, ROI and contests.

Brandnation

London, United Kingdom
May 2009 - Jul 2009
Intern 

Located in London, England
PR firm 

 • Beauty department intern of PR firm, achieved press and media opportunities for clients.
 • Established social media presence and helped plan 700-plus media, celebrity and VIP
  guest list launch party event for Ed Hardy designer Christian Audigier.
 • Assisted multiple Account Directors in campaigns for clients in the beauty, fashion and
  lifestyle departments.

Crunchy Granola Baby

Jan 2009 - May 2009
Intern 

 • Promoted events by creating print advertisements and through social networking to
  advertise for store specializing in organic and natural products for babies and young
  children.
 • Performed floor sets, which resulted in increased revenue.
 • Introduce new pricing and sales events as well as develop promotions for merchandise.

EXPRESS

United States
Nov 2005 - Present
Onboarding Coordinator & Fashion Expert 

  -Train all new employees and oversee associates on new trends on selling fashion
    merchandise and how operate computerized cash registers in retail store.
  -Preserve brand image and merchandise sales floor.

Sales Associate Nov. 2005—Feb. 2007
  -Personified Express brand by implementing sales techniques and creating looks for
    customers, and improved performance by studying fashion trends. 

College Courses & Internship

Incoco Press Coverage

Incoco
Press Coverage I received during my internship in London.
 

Borders Proposal

BL
For my PR class, Borders was a mock client. Attached is an event proposal.
 

What Not To Wear

WNTW
Feature Story for the Log Newspaper on Maria Machados' experience as a contestant on What Not To Wear.
 

Borders Media Advisory

BL
For my PR class, Borders was a mock client. Attached is the Media Advisory for an event.
 

Passport To Style

PTS
During my internship, I helped to plan this 600 plus charity and fashion event.
 

Newsletter

aprjpeg
Designed a mock newsletter for my Advanced PR class.
 

Education

Salem State College

Salem, MA, United States
Sep 2006 - Present
Bachelor of Science in Communications, Public Relations

 • Majoring in Communications with Public Relations concentration and Marketing minor.
 • Dean’s List student Spring 2007, Spring 2008, Fall 2008 and Fall 2009.

  Winner of Salem State College Special Recognition award. 

Skills

Microsoft Office

(Advanced)
3-4 Years Experience, (Currently in use)
Skillometer_3

Proficient in Microsoft Word, Excel and PowerPoint. 

 

Social Media

(Advanced)
3-4 Years Experience, (Currently in use)
Skillometer_3

Great with Twitter, Blogs, SEO and many more. 

References

Peggy Dillon

(Superior)

Robert Brown

(Superior)

Jessica Barrnett

(Professor)