View My VisualCV Online: http://www.visualcv.com/gzjtsi9

Interests

Digital │Sports │Entertainment │Fashion │Technology │Philanthropy

Summary

Penn State Alumnus │ PR Pro │ Sports Enthusiast │ Fashion Guru │ Entertainment Junkie │ Philanthropic Advocate │ Tech Follower │ Social Media Addict │ @THON Alumnus/Supporter


"If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person — and that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.” – S.H. Simmons

 

"Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand."


 

Work History

Formula PR

New York, NY, United States
Jan 2011 - May 2011
Public Relations Assistant 

- Supported various accounts under the lifestyle/consumer team: SABIAN, Rita's Italian Ice, ShopRunner, Room Mate Hotels, Chorion, Littler Mendelson and ELT

- Conducted research and drafted media documents (executive bios, briefing backgrounders and pitches)

- Executed media outreach and secured placements (Philadelphia Inquirer, All Things Digital, etc.)

- Monitored and tracked media coverage utilizing industry tools (Cision, Burrelles Luce, Compete, etc.)

Bite Communications

New York, NY, United States
Sep 2010 - Dec 2010
Public Relations Intern 

 

  • Assisted with drafting press materials such as media alerts and pitches
  • Created, updated, and managed media lists, team calendars and editorial calendars
  • Coordinated special projects including pulling together press briefing materials and sending out client demonstration products
  • Conducted online research for client coverage and new business support
  • Participated in team/client brainstorming sessions
  • Sustained relationships and pitched announcements/events with journalists
  • Researched and maintained social media resources

Northwestern Mutual

Harrisburg, PA, United States
Aug 2009 - May 2010
Human Resources Intern/Campus Representative 
  • Created and distributed ads/promotional material and pre-screened intern/job candidates
  • Planned and attended Career Fairs in order to disseminate information and recruit valid candidates

StudentCity.com

State College, PA, United States
Aug 2009 - May 2010
Campus Manager 
  • Managed campus representatives and integrated marketing tactics in order to sell spring break trips

Team Championship International

Littleton, CO, United States
Dec 2009 - Jan 2010
Freelance Event Planner 
  • Assisted the regional event directors with the planning, implementation and facilitation of the Kick It 3v3 Soccer World Championships at the Disney Wide World of Sports Complex in Orlando, FL.

Intel Corporation

Chandler, AZ, United States
Jun 2008 - Aug 2008
Global Communications Group Intern 
  • Drafted media documents (corporate fact sheets and executive briefing backgrounders) and social media resources (press lists and interactive animations)
  • Assisted with media outreach, helped to define and pilot social media plans, tracked and reported media coverage, gathered and analyzed research findings, and crafted meeting agendas
  • Managed and supported projects and campaigns (40th Anniversary, Intel Developer Forum, and Centrino 2 launch) while interacting with international teams and public relations firms

Lancaster Recreation Commission

Lancaster, PA, United States
May 2006 - Aug 2006
Marketing/Public Relations Intern 
  • Innovated, photographed, edited photographs and web images
  • Drafted, created, and organized press releases, brochures, magazines and presentations
  • Coordinated and booked venues for Countdown Lancaster (New Year’s Celebration) and Lancaster Senior Games

Pennsylvania State University

University Park, PA, United States
May 2007 - Aug 2007
LEAP Mentor and Summer Tour Guide 
  • Academically and socially assisted incoming freshmen with their transitions from high school into the college scenario
  • Administered tours of university to groups of up to 30 prospective students and parents

Education

Penn State University

University Park, PA, United States
Jan 2006 - May 2010
B.A., Public Relations/Advertising and International Studies
  • Penn State Lion Scouts, Telecommunications Chair/Internal Relations Advisor
    • Facilitated the recruitment of prospective students through interactive on-campus tours, phone-a-thons and online chat-rooms
  • Penn State Filipino Association, Public Relations Chair/APAC Delegate
    • Represented PSFA in Asian Pacific American Coalition
  • 2009 Penn State Homecoming, Public Relations- Special Events Captain
    • Organized, coordinated and facilitated the first annual Homecoming 5K
  • 2010 Penn State IFC/Pan-Hellenic Dance Marathon, Public Relations-Media Relations Captain
    • World’s largest student-run philanthropy raising $7,490,133.87 for pediatric cancer in 2009
    • Drafted and prepared press releases, media advisories, press invites and media press kits to disseminate to media contacts
    • Utilized social media platforms (Twitter, Facebook, Del.icio.us and Flickr) to raise awareness for THON and its cause
    • Managed and organized press/viral clippings.
  • Public Relations Student Society of America, Lawrence G. Foster Chapter

  • Penn State Rhythm Of Faith A Capella Choir, Tenor/Bass
  • Penn State Boxing Club, Welterweight
  • The Great Show Squad, Senior Committee

Université Paris Sorbonne (Paris IV)

Paris, France
Jan 2008 - May 2008
French
  • Penn State Education Abroad: IES Paris French Studies Program
  • Courses were taken at both IES Center and Université Paris Sorbonne
  • All courses were instructed in French

Skills

Media Relations

(Advanced)
3-4 Years Experience, (Currently in use)
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  • Proficient with Cision
  • Conducted Media Clippings
  • Experienced with media pitching
  • Drafted releases, advisories and press kits

Social Media

(Advanced)
3-4 Years Experience, (Currently in use)
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  • Utilized several different platforms: Facebook, Myspace, Twitter, LinkedIn, Flickr, Del.icio.us, StumpleUpon, YouTube
  • Frequently involved in Twitter chat rooms (#PRStudChat, #journchat, #pr20chat, #u30pro, #entprchat, #sportsprchat)

Event Planning

(Advanced)
3-4 Years Experience, (Currently in use)
Skillometer_3
  • Organized, coordinated and facilitated the first annual Penn State Homecoming 5K
  • Coordinated and booked venues for Countdown Lancaster (New Year’s Celebration) and Lancaster Senior Games
  • Freelance PR/Event Planning work with Team Championship International
    • Assisted with the planning, implementation and management of the Kick It 3v3 World Soccer Tournament in Orlando, FL.

Microsoft Office

(Expert)
10+ Years Experience, (Currently in use)
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  • Word, PowerPoint, Excel, Publisher, Outlook

French

(Advanced)
5-6 Years Experience, (Last Used 1-2 years ago)
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  • Ability to effectively communicate both orally and written.

Chinese (Teochew)

(Expert)
10+ Years Experience, (Currently in use)
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  • Ability to effectively communicate orally.

My Resume

My Portfolio/Writing Samples

Icon_pdf_16 THON 2010 Press Kit

  • Created the THON 2010 press kit along side 5 other Media Relations Captains.

Icon_word_16 THON 2010 Canning Press Release

  • Drafted a press release for THON 2010 "canning" fundraiser weekends.

Icon_word_16 Intel Corporation Centrino 2 News Release

  • Assisted Mary Ragland in drafting and editing of a news release for Intel Corporation (July 2008).

Icon_word_16 THON 2010 PECO Crown Lights Media Advisory

  • Drafted a THON media advisory to be disseminated in Philadelphia region.

Icon_word_16 THON 2010 Cira Centre Media Advisory

  • Drafted a THON media advisory to be disseminated in the Philadelphia region.

Icon_word_16 PRSSA Fashion Show News Release

  • Drafted a news release for PRSSA Fashion Show 2010.

Icon_word_16 OLIVIA The Great 1.0 iPad App Pitch

- Drafted media pitch for new client iPad app.

Icon_word_16 Littler Mendelson (Client) - Year of the Tablet Pitch)

Han In The News

Icon_word_16 Grads win ad contest (TEXT ONLY) - The Daily Collegian

  • For actual document, please visit: bit.ly/aw4MmG

Icon_word_16 Seen on Twitter: THON Makes It Big (TEXT ONLY) - Onward State

  • For actual document, please visit: http://bit.ly/aizBps

Icon_word_16 Celebs tweet about THON (TEXT ONLY) - The Daily Collegian

  • For actual document, please visit: http://bit.ly/b4drZp

Icon_word_16 Students tweet at Ellen DeGeneres (TEXT ONLY) - The Daily Collegian

  • For actual document, please visit: http://bit.ly/co4hpp

Icon_word_16 A Chat with Some Indie Dancers (TEXT ONLY) - Onward State

  • For actual document, please visit: http://bit.ly/9C90sV

Client Media Coverage

Icon_word_16 The World of Eric Carle (Client) - About.com

- Very Hungry Caterpillar Day / Pottery Barn Nationwide Collaboration

- March 10, 2011

- As a result of media outreach

Icon_word_16 The World of Eric Carle (Client) - ParentDish.com

- OLIVIA The Great: iPad App Release

- February 25, 2011

- As a result of media outreach

Icon_pdf_16 Chorion: OLIVIA (Client) - About.com

- 2 New Episodes For Nick Jr.'s "Spring Has Sprung" Event

- April 16, 2011

- As a result of media outreach.

Icon_pdf_16 The World of Eric Carle (Client) - About.com

- Match and Munch Game Release

- April 19, 2011

- As a result of media outreach

Icon_pdf_16 Rita's Italian Ice (Client) - YorkDispatch.com

- First Day Of Spring Event

-

- As a result of media outreach