VisualCV

Marketing Management Experience Overview

Comprehensive and practical experience managing marketing programs. Experience includes all marketing functions such as advertising, public relations, print and email programs; tradeshow and event selection and management; web site development and management; and budget responsibilities.

Directed specific marketing projects for Home Loans Retail Channel. Developed collateral with internal business partners and outside creative agencies. Migrated 300+ marketing materials to new intranet platforms. Monitored updates in marketing and strategy shifts to provide current version to banking loan consultants.

• Led eight peers across three teams in managing migration over seven months of 200+ marketing collateral items from dated electronic platform to new, more powerful system. This key effort to over 2,000 retail loan consultants nationwide yielded higher sales results. Included ongoing reporting functions, meeting management and MS Sharepoint administration. Resulted in improved sales efforts and highly focused marketing collateral relevant to the market.
• Managed 100+ item catalog of direct mail, customizable items for marketing campaigns on-demand intranet that provided compliance with federal laws and secured brand integrity; responsibilities included interfacing with assigned agency to implement ongoing enhancements, monthly reporting analysis. Results created 10% lift in direct mail campaign usage by sales staff. Metrics identified key campaigns, increase of $24+ million new loans.
• Successfully managed budgets not to exceed vendor estimates, developed enhancements that drove advertising and tradeshow costs down by 10% over six months.

KJM & Associates (2005 – 2007) | Marketing Communications Specialist | Bellevue, WA

Managed all corporate and regional advertising programs; corporate public relations; corporate communications; tradeshow management, and selected vendor management. KJM & Associates was a $15 million national program and construction management firm, providing services on high-profile capital projects worth over $75 billion combined. Hill International acquired KJM in May, 2007, absorbing all marketing functions into the company’s corporate team in New Jersey.

• Managed and optimized $75,000 annual national advertising budget, yielding 20% more insertions, increase brand awareness by 100,000+ impressions annually across 10 publications.
• Full creative responsibilities and delivery of corporate quarterly print newsletters to over 3,000 US subscribers and 150 employees that unified company messaging across all channels and simplified employee updates through a single information channel.
• Created new corporate advertising vehicles for consistent brand messaging with verified results through research partner that provided 30% improved year-over-year retention and comprehension of KJM’s services, netting increased probability of selecting KJM for projects.
• Wrote and produced event documentation to support on-site event management that consolidated staff communications, provided budget oversight, coordinated event activities and resources, and optimized networking time for new prospects, directly generating additional annual project revenues of over $1 million.
• Performed all tradeshow and event management duties at four annual shows with audiences up to 10,000; included pre- and post-event direct mail lead generation of 2,000 pieces, creating 5% new leads; event participation with vendors; booth and materials shipping; staff accommodations and event participation; purchasing premiums for booth visitors; collateral, signage, and sponsorships.
• Wrote and produced corporate style guide for logo usage, color controls, industry phrasing, and standardized grammatical and punctuation rules to ensure brand consistency across platforms.

NovaCopy, Inc. (2003 – 2005) | Marketing Manager | Memphis and Nashville, TN

Managed all corporate marketing programs, campaigns and initiatives in first-ever marketing position for office equipment solutions provider. NovaCopy is a $30 million, Inc 500 company, with over 2,000 customers, a rapidly growing workforce, and winner of quality awards.

• Built and sustained brand awareness across multiple channels: radio, television, print, pay-per-click, and marketing collateral, producing definitive improvements in brand recognition by prospects and customers by managing annual cash, trade credit and co-op budget of $200,000 year that maximized marketing ROI to radically increase brand awareness.
• Created, managed all original corporate sales collateral: 10+ flyers, 10+ brochures, an interactive CD, 20+ proposals, 10+ RFPs, 10+ print and web advertising placements, multiple radio and television ads, monthly email newsletter, two versions of web site and equipment vendor-provided direct mail campaigns to over 2,000 customers.
• Closely collaborated with sales to practice marketing programs and messaging for consistent communications to prospects, yielding higher brand recognition and message retention.
• Generated over 100 column inches of positive news coverage and profiles, including awards from Inc 500 and Quality Cup award from Malcolm Baldridge Foundation.
• Created and managed corporate web site, email newsletter program, advertising insertions
• Negotiated exchange deals for advertising with print, radio and TV outlets worth over $250,000 per year with Clear Channel, local NBC affiliate and independent radio stations, producing a shorter sales cycle due to improved brand perception, higher brand recognition.