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Skills

Interdepartmental Management

Coordination and processing of numerous components from multiple departments funneled into one complete and uniform promotion and/or event.

Event Management

Coordination, planning and executing of all tasks and features including people and teams associated in the successful implementation of an event.

Team Building

Administer and coordinate a group of individuals to perform a task. Involves teamwork, communication, objective setting and performance appraisals.

Research Analysis & Presentation

Inquire, examine, find or revise facts, principles and/or theories then analyze the data and present findings to an audience in an organized, objective, and visually enhancing format.

Project Management

The discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria. 

Sales (sports)

Maintaining, up-selling, generating new business through the sale of team inventory: luxury suites, season tickets, sponsorships, radio ads, facilities, group venues, events, food, and charity fundraisers through face-to-face appointments generated from prospecting, email, cold-calling, and networking.

Microsoft Office: Word / Excel / Power Point / Outlook

Advanced understanding of the Microsoft Office Suite's software applications.

Graphic Design & Publications

4 years of technical experience building and publishing utilizing Adobe Photoshop, Illustrator, Acrobat, and InDesign software. 

Mobile Platform Management

Build and manage full navigation, design, mapping,  and promotion of the mobile platforms using Subsplash software.

Web Management

3 years experience updating, creating, and building all navigational elements of a Wordpress website. Sliders, calendars, pages, links, media etc.

MBA Awards

As voted on by the graduating class:

  • Most Likely To Be CEO
  • Person You'd Like Most To Have On Your Team

Mobile, AL Chamber of Commerce

Honored as the month's most networked individual in the City of Mobile, AL via representation of the Mobile Chamber of Commerce and Mobile BayBears Professional Baseball club.

  • Jan. 2011 - Diplomat of the Month
  • Feb. 2012 - Diplomat of the Month

Grand Jury Foreman

During the Fall of 2010, elected as Foreman and led the 15 person Grand Jury in the disposition of 650 cases over a two week period.

Profile

34 yr old, highly motivated and people oriented. 13yrs experience in project management & team management. Acute attention to detail specializing in communication, interdepartmental coordination, and time management. Master's of Business Administration with honors attained in 2013 with a concentration in marketing. Wide-range of experience includes professional & non-profit events/sales/finance/marketing /promotions, co-hort leader in Master's Program, career services management, web & mobile platform management/construction, and high volume graphics production.

20+ yrs activity in music, concerts, theatre, stage, and production. Years of training in piano, string bass, trombone, and drums along with 4 concentrated collegiate years of classical voice training by the male lead of the New Orleans Opera. Grew up as a Pastor's kid with parents, that even to this day, continue their professional careers in musical arrangement, vocal & Instrumental performance, music theory/academic instruction, and theatre coaching. Mother has a theatre degree and father is nearing the completion of his Doctorate in music. My life feels like it has been one very long production.

WHY CATALYST THEATRE?

The arts are a worshipful expression to our Lord and a bridge to the hearts and minds of all people. Unfortunately, the world has corrupted this beautiful expression. Catalyst Theatre, on the other hand, continues to focus its skill-set and organization into a theatrical product which is used as a vehicle to share the Good News of Jesus.

Secondly, the high integrity and character I have witnessed in David & Michelle Potter over the last 5yrs enables me to truly believe in the mission of this organization.

Work experience

Mar 2014Present

Director of Digital Channels & Promotions

Cedar Park

Coordination, planning, design, and management of promotional projects consisting of both physical and digital advertisement content with a primary focus on web, mobile, and TV platforms. Weekly metrics data, event marketing, and branding for 35+ internal & external outreach ministries facilitating over 1,000 weekly members/guest and 1,300 student evangelical school. Position reports directly to Senior & Executive management.

  • Build and manage multiple digital platforms & dashboards
  • Interdepartmental coordination and processing of promotional details and branding
  • Advertisement & promotional design of both physical & digital content including: logos, graphics, posters, flyers, booklets, mailers, sliders, etc
  • Build and manage digital metrics data and Excel archive workbooks of year to date analytics
  • Administration & management of Basecamp Proj. Mgmt software
  • Management of all print & publication supplies 
Sep 2012Jun 2013

MBA Career Services Graduate Assistant

Western Washington University MBA Program
  • Working directly for the MBA Career Services Director - Coordinated and researched jobs/internship opportunities between MBA students and potential employers
  • Assisted students in career fairs and resume workshops.
  • Full management and promotion of MBA recruiting events.
  • MBA Career Services rebrand - logo, blog, advertisements, enhanced PPT presentations, and event guide templates. 
Jun 2012Aug 2012

Graduate Intern (Careers & Foundation)

Western Washington University

University Career Services:

Identifying student internship and career opportunities through the Western Washington Alumni Network. Deliverable of 200 new contacts from 119 companies increased student jobs and internships.

University Foundation:

Identify and explore university corporate partnership programs. A 12 page research deliverable included program recommendations for the University to increase yearly revenue and improve website function. 30 minute power point was presented before the WWU Foundation Director and staff. Several recommendations and programs were immediately implemented.

Feb 2008Aug 2011

Director of Group Sales

Mobile, (AL) BayBears - Professional Baseball - AA Affiliate of the Arizona Diamondbacks

Rising from Intern to Sales Manager in 2008 to Director of Group Sales in 2009 - management of all fan group activities.

  • 7,000 seat Hank Aaron Stadium
  • 70 yearly home games w/ 220,000+ yearly attendance

Financial Manager:

  • Collection and summation of in-game revenue
  • Production of corporate revenue game reports
  • Yearly corporate sales reports
  • Worked directly with the GM of Finance

Corporate Sales:

  • Marketing & advertising packages: season tickets, suites, picnics, banquets, facilities, events, caterings, and 501c3 Charities
  • Personal sales revenue growth of 160% in 2009, 43% in 2010, and projected 30+% by the conclusion of 2011.
  • Personal sales accounts increased by 351%
  • Director - Both internal & external management of all communication, processing, and facilitation of Fan Groups for 70 yearly home games. From birthday parties to large scale corporate events, to booking the National Anthem performer and the Ceremonial First Pitch, plus much much more

Diplomat - City of Mobile, Alabama Chamber of Commerce:

  • Official representative of the Mobile BayBears from 2010-2011
  • Twice awarded Diplomat of the Month

Non-Profit Groups: Event Organizer & Coordinator (non game-day):

  • Many non-profit events. Several examples include:
  • Every Step Walk (Hunter's Hope Foundation, 350 attendees)
  • The Buddy Walk (National Down Syndrome Society, 600 attendees)
  • Merry Christmas Gulf Coast (BayCommunity Church, 5000+ attendees)

Organizer/Coordinator: Hank Aaron Childhood Home & Museum:

  • Managed all events for the Museum Curator
  • Program Creator - Led tours for 1,300 underprivileged students from the Mobile County Public School System celebrating Black History month
  • Facilitated tours for all age groups & venues, including corporate and non-profit clientele

Special Projects for the President

  • Various time sensitive & confidential reports

Box Office Sales | Promotions Asst. | Media & Pressbox Asst.

Education

Sep 2011Jun 2013

Masters of Business Administration

Western Washington University
  • Two-year Traditional MBA Program
  • Electives concentrated in marketing 
  • MBA Career Services Graduate Assistant (2012-2013)
  • Peer Class Awards:
    • Person You'd Like Most to Have On Your Team
    • Most Likely To Become CEO
  • Team Corporate Consulting Projects
    • Heath Tecna (acquired by Zodiac Aerospace) - 6 months
    • North West Innovation Resource Center - 3 months
      • http://nwirc.com
      • Working with a local entrepreneur & the NWIRC - built & presented a strategic business plan for the new to market product.
Jan 2004May 2008

Bachelor of Arts, Business Management

University of Mobile
  • Deans/President's List, Delta Mu Delta Ntl. Busin. Honor Soc.
  • Business Policy (Capstone Course) - The Business Strategy Game:
    • 3rd Place World Finish | 4mo. long simulation
    • 3,247 teams competed from 226 colleges / universities worldwide