VisualCV

Results driven international executive, with core competences in business plan implementation, business development, new markets/products strategy, strategic repositioning, new strategy deployment as well as turnaround, people management, cost cutting and crisis management.

Extensive experience in building-up efficient bridges between the Rules and Procedures from International Headquarters and idiosyncrasies of Southern European countries.

High capable of working under pressure and in multi-cultural scenarios. Experience in Industrial, Service and FMCG environments. Used to reporting to different level of international management as Board of Directors, International Executive Boards, Shareholders as well as Financial Investors.

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2005 - to actual

• Consultant to Companies, Family Business and Entreupreuneurs in Change Management, Crisis Management and Business Development.
• Control of a portfolio of investments covering 3 different business sectors
  • Real Estate (Investment Funs), Graphic arts & Publishing (Business Angel Capital)

2004

As the managing director of CWS Western Europe

• Decentralization of activities, opening 19 agencies all along the country
• 210 people were trained to adapt to the new Strategy, and 150 were dismissed after involved negotiations with the French Unions
• Recovering of 1.500 customer contracts (15% of total) that were canceled during 2002/2003 with previous management
• Reduction of 33% of A/R + 39% of A/R Overdue
• Reduction of 24% DSO
• 35% improvement of circulating capital
•  Financial development
• Extraordinary cash collection of 3 mio. Euros
• Personal involvement in optimizing delivery tours and logistics

2003

As the managing director of CWS Spain

• Open the first production site (industrial laundry)for cleaning in Spain
• Personal initiative and leadership in the development of a web-based CRM including a Module to calculate profitability of every single old and new service contract
• The CRM was running in 6 month, giving support to France and Spain, in a multi-language version

2002

As the Interim Manager of Grupo Baztán

• International penal claim against previous manager (son of the owner) for stolen 10 Mio.Euros
• Ensure operational business after sudden dismissal of my predecessor
• Recovering of all Accounting data that was deleted on purpose from the electronic bookeeping system
• Securing production in the production plant for canned-food
• Renegotiation with national/international customers and suppliers
• Nomination of a Family Council, in order to bring transparency to all the Family members
• Nomination of a permanent Managing Director after the interim period

2001

• Proposed a MBO of Boeder Europe with the support of Orlando Management GmbH

1998 - 2000

As Managing Director Boeder Europe

• Change from Office and Paper products to Multimedia and Computer accessories (FMCG)
• Outsource European warehouse
• Sale of 5 German service companies
• Renegotiation of Debts with pool of German banks
• Involved negotiation with German unions in order to reduce heads and personnel costs
• Opening of an European call-centre located in Madrid, serving 9 countries
• Empowerment of national management

1995 - 1998

As Managing Director Boeder Spain

• Insourced logistics
• Introduction to Key Accounts (Carrefour, Auchamp)
• Introduction of a team of Merchandisers in the main Retail shops
• First Multimedia Electronic Catalog
• Stocks reduction, A/R reduction and A/P terms renegotiated in order to bring efficiency to Working capital. As a result, the improvement in Cash Flow has allowed to cancel a participative loan from the mother house

1991 - 1994

• Signature of more than 30 contracts to distribute American Computer accessories to Spain
• Introduction for the first time to the Spanish market of portable devices to parallel port as well as PCMCIA products
• Introduction of the products to main Retail: Informática ECI, Tiendas El Corte Inglés, Datalogic

1988 - 1991

As Sales and Marketing Manager of Esselte Letraset

Strategy to reposition Letraset against Apple Macintosh by introducing new product ranges and their correspondent distribution channels:

• Launching the new range of Letraset Software for designers LetraStudio
• Signature of a Macro Contract as Apple Value Added Reseller
• Launching the new range of Letraset Labelling products including plotters and Labelling machines (Kroy - Dymo )
• Launching the new range of Letraset Graphic Arts Professional range (PANTONE )
• Launching the new range of Letraset Textile Colors range (Textile colours)

1985 - 1987

As Regional Sales Manager of Esselte Letraset

• Managing Director
• Dec 2005 - Present

Haniel HTS CWS - Lyon, France - Haniel Group Web page

• Managing Director South Western Europe       
•  Aug 2003 - Jun 2005

• Turnover:50 M€

• 350 employees

Haniel HTS CWS - Barcelona, Spain - Haniel HTS CWS boco web page

• Managing Director Spain                           
• Jan 2003 - Jul 2003

• Interim Manager
• March 2001 - Nov 2002

• Turnover: 16M€

• Assets: 20 M€

Boeder for computers - Eschborn, Germany - Boeder for Computers

• Managing Director Europe                                       
• March 1997 - Sept 2000

• Turnover: 85 M€

• 120 employees in Germany

• 400 all around Europe

• Business Manager
• 1991- 1993

Esselte Letraset - Madrid, Spain

• Sales and Marketing Manager
• 1988-1990

Esselte Letraset - Madrid, Spain

• Regional Sales Manager
• 1985 - 1988