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e-Portfolio

J452 Presentation: Exerting Informal Decision-Making Power in Public Relations

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In J452: Strategic PR Communication, I presented this collection of research from "Gaining Influence in Public Relations," by Berger and Reber. It focuses on maintaining ethical standards and guiding clients accordingly as a young PR professional.

J495 Presentation: Effective Use of Social Media for the Performing Arts

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For J495: Research Methods in Strategic Communication, I presented this analysis on social media for my client, the Eugene Opera. I am still working with this client as I complete my PR curriculum this term in J454: PR Campaigns.

Twitter (@katherinedally)

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Social Media Release for the School of Journalism and Communication's "What is Film?" Conference in Portland

Social Media Release

This social media release received about 350 views to support a UO Turnbull Center event in November 2009.

Blog: SeePR

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My current blog, which discusses issues in Public Relations.

Blog: Going, Going ... Ghana

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A thoughtful and sometimes humorous look at my studies abroad in Accra, Ghana in summer 2008.

Work History

LaCie

Hillsboro, OR, United States
Mar 2010 - Jul 2010
Public Relations Intern 
  • Strategized revitalization plan for company micro-site, http://www.lacielounge.com, by writing blog posts, managing editorial calendar and overseeing site redesign to better attract, retain and interact with visitors
  • Wrote press releases and media alerts to publicize company events and product launches, and communicated with tech journalists to manage reviews, pitch opportunities and ongoing media relationships
  • Analyzed coverage, providing recommendations to situate company for future media successes

Apple, Inc.

Cupertino, CA, United States
Jul 2009 - Sep 2009
PR Intern 

 

  • Directly involved with successful iPhone 3GS reviews program, preparations for iPhone's China launch and management of iPhone rumors as member of four-person iPhone PR team
  • Responsible for continuously monitoring media, writing coverage summaries and sending reports every morning, after major product or competitive news, and as requested by team
  • Wrote numerous media briefing summaries in advance of press-seed product distribution
  • Researched relationship between business travelers and iTunes App Store as participant in month-long App Marketing workshop, presenting terminal findings to panel of executives

 

Order of Omega

Eugene, OR, United States
Sep 2009 - Mar 2010
Vice President 

 

 

  • Doubled previous applicant numbers in fall membership drive, receiving 62 applications
  • Generated buzz about selective honor society by implementing word-of-mouth marketing, sending personalized pitches to applicants, and writing speeches for executive board

 

 

UO Blood Drive Association

Eugene, OR, United States
Sep 2009 - Mar 2010
Director of Public Relations 

 

 

  • Distributed short-clip DVDs and fact sheets to campus organizations and organized competition among fraternities and sororities to promote upcoming Civil War Blood Drive
  • Pitched “Saw VI”-themed blood drive to campus newspaper, earning coverage with photos and text

 

 

Allen Hall Public Relations

Eugene, OR, United States
Sep 2008 - Jun 2009
Account Supervisor 

 

  • Wrote and edited content for newspaper and blog features to publicize local music festival as leader of four-person account team
  • Wrote media kit elements to provide publicity and event coverage to additional clients
  • Promoted to leadership position after being hired as account executive in April 2008

 

Ghana Social Marketing Foundation

Accra, Ghana
Jul 2008 - Jul 2008
Intern 

 

  • Researched and evaluated social marketing campaigns, focusing on AIDS and malaria prevention
  • Wrote press releases about campaigns for foundation Web site

 

Niche Media

Los Angeles, CA, United States
Jun 2007 - Aug 2007
Editorial Intern 

  • Wrote full-length feature articles, restaurant reviews, short items and informational listings under the executive editor’s guide for regional luxury magazine, “L.A. Confidential”
  • Communicated with nearly 100 influential young Angelenos, collecting information and data for the magazine’s annual “Black Book” feature, profiling eligible movers and shakers in business and entertainment

Education

University of Oregon

Eugene, OR, United States
Present
B.S; Journalism, Public Relations

Minor in Business Administration

 

Graduation expected June 2010

 

Student Organizations:

Kappa Kappa Gamma, Corresponding Secretary and Academic Excellence Committee

Public Relations Student Society of America, Member

 

 

About Me

I’m a University of Oregon senior, studying and hopelessly devoted to Journalism and PR. I’m a Bay Area native, but something about the gray skies and rainy weather of the Pacific Northwest has enchanted me, and I'll be heading north to Portland in March to start my PR career with the UO's Senior Experience program. I traveled abroad in Ghana, West Africa, and held internships at companies ranging from a Silicon Valley law firm to a glossy luxury magazine in Los Angeles, and most recently at Apple for the iPhone PR team. My interests favor tech and consumer PR, but I'm eager to immerse myself in any great, hands-on PR experience.