VisualCV

HEALTHCARE MARKETING

My name is Carmen Bracamonte.  I am a marketing consultant.  I employ market data to develop long- and short-term integrated marketing solutions for physician and dentist practices.  With working knowledge of health promotion theories and approaches, and the application of the marketing mix, I design customized tactics to develop physician referrals, direct to patient promotion and education, a managed care strategy,  and a media mix plan with focus on the Return of Investment (ROI).  

Published author with The Tampa Bay Business Journal and Maddux Business Magazine with traditional writing and grammatical skills, and a flair for using ‘social networking speak’ and ‘online jargon.’ Fully Bilingual in Spanish and English.  

As Chief Listening Officer (CLO) @MarketToFlip. Data mining and figuring out who needs the information is my selling proposition.

Freelance Solutions, Inc.

Helping clients ensure campaigns are flawlessly executed down to the most minute details.  Call today for details at (813) 482.2552 or visit us at http://www.visualcv.com/freelancesolutions

HOW DOES IT WORK?

All starts with market data.  The market forces (ever than ever) influence patients' choices of health care providers. Physician and Dentist Practices need to build comprehensive programs to increase volume and revenue.  All marketing dollars should generate offsetting revenue and set the stage for future growth.  The only way to accomplish this is to measure return of investment for each marketing tactic, including Internet and Social Media strategies.  Our business model is simple.

MARKET RESEARCH +  SOCIAL NETWORKING + SEO/SEM + CONSUMER INSIGHTS ANALYTICS = OVERALL MARKETING/SALES SUCCESS

With today’s economic environment and continued pressure on debt, cash flow and profitability, medical practices need people who can make a measurable difference to their bottom line.   Carmen Bracamonte and Freelance Solutions, Inc. can certainly help.   

When you seek justification for how your marketing dollars are spent, viral marketing, public relations and social media have an advantage over advertising in several key and driving sectors.

CREATiVE IDEAS THAT WILL MAKE PEOPLE GRIN AND SAY: WOW!

Physicians and Dentists often make marketing decisions in response to competition.  In reality, a marketing plan should be proactive anticipating new market developments, such as competitive threats or changes in the managed care climate according to the Health Promotion Theories and Approaches (behavior change, self-empowerment and community development).  

A good physician/dentist marketing plan always contains:

• Tactics to Develop Referral Physicians: Direct-to physician marketing with comprehensive referral patterns.
• Direct to Patient Promotion/Patient Acquisition: Brochures and Literature, Patient Satisfaction Surveys.
• Direct to Patient Education: Community relations, patient advocacy, community health education, social networking communities, word-of-mouth activities, and online reputation.
• Media Mix and Media Relations: pitching, networking, TV/Radio Interviews and Media Coaching.
• Speaker Bureau Expansion: tradeshows, educational seminars, professional conventions, charity events planning, coordination and execution.
• Content Authoring and Publication Strategy: press releases, articles, case studies, newsletters, advertising, direct mail, video and podcast production, blogging, social networking.
• A Managed Care Strategy.
• Practice Expansion Objective.
• Budget. 
• Low-Cost Internet and Social Media Marketing Planning, Development, Execution and Training.
• Means to Measure Return of Investment.

SKILLS:

Social Media

 Serve as a voice for nationally recognized brands in social media channels by ensuring positive messaging to enhance client services, raise visibility, break new market barriers, and build new names into brand names.

Search Engine Optimization (SEO)

 Direct SEO project-cycle process, including trending themes, web content development, blog/articles crafting, keyword search/placement/density reports, link management (Internal & External), graphic optimization, traffic, widgets, SEM campaigns, lead generation, and conversions.

Consumer Insights and Analytics

 Working knowledge of and experience with online measurement platforms (including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite Analytics, Radian 6, Buzzmetrics, and more).

 Guide creation of reports that tell the story and are filled with insights and impact.carmen bracamonte social media/seo manager

 Insight into the day-to-day needs and emotions of people (all demographics).  Assess satisfaction of members and implement methods for improvement.

Market Research

 Identify data points and sources. Work with key analytics partners and tools.

 Serve as the primary resource for the analysis and profiling of consumer

information.

 Help shape strategy for key campaigns and new business opportunities.

 Participate in brainstorming sessions to discuss campaign objectives and direction.

Dr. BRYAN TAFOUR

THE WINDSOR LASER EYE INSTITUTE

(Arranged Two LASIK Procedures televised live in numerous radio and print coverage)

"May I thank you again for your splendid work, Carmen.  I was overawed at how you turned my dry analysis into a reality punchy and engaging promotion for the firm."

Dr. JOSEPH BERENHOLZ,
LASER VAGINAL REJUVENATION INSTITUTE

(Arranged different TV presentations and National Free Press)

“Carmen Bracamonte helped put my new medical practice on the map. She obtained excellent media coverage including a feature in the National Free Press, coverage on local TV stations and the 11 pm news on ABC-TV right after the season finale of Desperate Housewives. Her expertise in search engine marketing and pay per click advertising dramatically expanded the inquiries we receive from across the US which of course resulted in consultations and surgeries.”

• Division of Research Integrity and Compliance at University of South Florida, Non-Affiliated Member of The Institutional Review Bureau (IRB), Tampa, FL.
• Health Council of West Central Florida, Inc., Suncoast Health Council, Board Member representing Hillsborough County.
• White House Initiative on Educational Excellence for Hispanic Americans/Partnership for Hispanic Family Learning.
• Active Community Advocate for The EDICT Project, Tampa, Fl.
• Community Perspective Advisor, Department of Medicine, Cultural Competence, Health Promotions and Health Literacy, Chronic Disease Prevention & Control Research Center Baylor College of Medicine, Houston, Texas.
• Business Development Committee Member, “The Board of Fellows,” University of Tampa, Tampa, FL.
• Publications and content contributions with Business Strategies, Tampa Bay Business Journal, Maddux Business Magazine and Tampa Bay Business Journal:                                

http://tampabay.bizjournals.com/tampabay/stories/2007/09/17/smallb2.html.            

http://tampabay.bizjournals.com/tampabay/stories/2008/01/28/smallb2.html.

M.B.A. and B.S. Marketing Management, Florida Metropolitan University, Tampa, Florida.