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Work experience

Public Relations Creative Team Member

Laws, Hall & Associates

Advertising Practice Fall 2007  Member of winning team

Client: Perfetti Van Melle USA

Charge: Develop a "grassroots" on-campus marketing campaign for Mentos with the following goals:

  • Build awareness of of Mentos rolls among college students and increase college students Mentos consumption by 25%
  • Responsibilities included: drafting press releases, editing, developing final presentation Power Point, coordinating team meetings
Jul 2007Present

Corporate Communications & PR Intern

Sal. Oppenheim jr. & Cie.
  • Reviewed and edited the Sal. Oppenheim jr. & Cie.  KGaA and Group web sites in English
  • Edited the company's Austrian annual report
  • Performed Internet research on financial tombstones
  • Attended German language course at Berlitz language School
Jan 2009May 2009

Public Relations Intern

Dix & Eaton

Assist account team members across all D&E practice areas, focusing in media relations and marketing communications.Specific tasks include:

  • Media relations outreach - pitching stories, generating media lists and developing press contacts,  scheduling media tours
  • Writing pr-related materials - press releases, pitch letters, fact sheets, blast e-mails, additional promotional pieces
  • Participating in brainstorming sessions and staff meetings
  • Compiling relevant communications research - daily news reports, monitoring coverage and collecting hits
  • Media placement includes (but is not limited to) - The Wall Street Journal, USA Today, and Pittsburgh Post-Gazette
Jul 2008Dec 2008

Assistant Home Manager

Anthropologie
  • Analyzed current sales in order to merchandise the home department in the most effective way to increase sales
  • Managed the sales floor, provided leadership and acted as a mentor to the entire Anthropologie staff
  • Managed photo gallery of the home department's merchandising and creative displays

Senior Customer Associate January 2009 - June 2009

Education

Aug 2004May 2008

Strategic Communication

Miami University

Cumulative GPA: 3.75/4.0

Thematic Sequence: Global Geographic Change

  • Oxford Scholar
  • President's list 1st Semester 2004-05, Dean's list following 7 semesters
  • Studied abroad, Miami University Dolibois European Center, Luxembourg Fall 2006

Social Media

Summary

Public relations professional with experience in media relations, marketing communications and corporate communications.  Currently gaining management experience through work at Anthropologie.  Volunteer chapter director of Yoga Bear in Chicago.  Actively seeking employment in the field of public relations.

Activities

Yoga Bear Chicago Chapter Director Chicago, IL, United States July 2009 - Present
  • Foster awareness of Yoga Bear's presence in Chicago
  • Recruit yoga studios
  • Match cancer survivors interested in practicing yoga with participating yoga studios
Event Coordinator Cleveland, OH, United States April 2009 - June 2009
  • Coordinated 1st annual Cleveland Yogapalooza, Yoga Bear's annual fundraising event to celebrate yoga for a healthier life and stronger body
  • Secured event location, teachers and local sponsors.  Created pr and marketing materials to promote the event
  • Event raised $600 for the Cleveland Chapter of Yoga Bear and fostered awareness of the organization's new presence in Cleveland
  • Media placements included: The Plain Dealer, The Chagrin Valley Times, and the Cleveland Coffee News
Public Relations Student Society of America (PRSSA) Oxford, OH, United States Spring 2004 - 08
  • Elected co-chair of the Fundraising Committee, Spring 2007
  • Attended PR-focused writing seminar
Alpha Kappa Psi Business Fraternity Oxford, OH, United States Fall 2005 - 08
  • Selected as a member of the National All-AKPsi Academic Team 2007-08
  • Wrote press releases featured on the National Alpha Kappa Psi website regarding the Miami Chapter

Skills

Research/Design Software
Comfortable with research software including Lexis Nexis, SPSS and Radian 6 Familiar with design software including Adobe InDesign, Adobe Flash, Adobe Photoshop and Macromedia Fireworks
Media Software
Proficient using media software including Cision and PRNewswire MediAtlas

References

Dr. Robert Vogel

Professor and personal mentor

Caroline Auger

Intern Coordinator at Dix & Eaton

Chas Withers

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