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Summary

A very passionate Digital Guy, cool and opened to innovations. I made my passions a work : Digital and Marketing. 

Sharing is a culture and Web a lifestyle

Work experience

Digital Strategist

Dec 2014Present
Caractère

Thinking and designing Digital strategies for Caractère agency's clients. Clients include multinational brands like Orange, Bic, Alcatel and several local Brands.

Digital strategy Consultant

Jul 2014Dec 2014

I advise and implement Corporate Digital Strategies in Africa. Backed by a strong knowledge of African digital markets and 8 years experience in the Digital field, I help Brands Digitalize their marketing. 

International Digital Manager

Jan 2011Jun 2014
Havas Média

In charge of Pan African campaigns of Havas Media clients in Africa. I implemented strategies and campaigns for International Brands across the continent.

Clients included : Accor, Emirates, Canal +,  Vlisco, Air France, CFAO, la Société Générale...

Web marketing Manager

Jul 2009Jul 2010
DIRLAB

In charge of Digital Marketing for the French company specialized in transposition of European Directives.

ERP Sales REP

Oct 2006Jan 2008
ITG

Prospection and Selling of Entreprises ERP. B 2 B marketing tactics development.

Webmarketing manager

May 2006Oct 2006
Goagadir

In charge of Search Engine Optimization for GoAgadir a web travel agency based in Morocco (Marrakech, Agadir...).

B to B Sales REP.

Jan 2006May 2006
Swiss Assurance

Account responsible for the Insurance Business accounts.

Education

DESS

20042006
Institut Euro Mediterranéen

DESS in Marketing Strategy.

Bachelor

20032004
Institut Euro-méditerranéen

In Marketing.

DTS

20012003
Isiag

IT applied to management graduation in Morocco.

Interests

Marketing, Blogging,  American literature, Music, Cinema and Sports.

I Teach Marketing in my spare time in Business Schools and like to open new perspectives to young students in Africa.

Training and public speaking

In my spare time I am providing Digital training in Business Schools and Gaston Berger University. 

I also do Corporate training for Chief Marketing Officers and Chief Communication Officers with Consulting firms, Digital agencies and Start up hubs. I performed trainings in Senegal, Nigeria and Cote d'Ivoire.

I am often invited to speak during various Digital or Tech events like Orange Sisit 2011, Social Media Summit organized by Agence Universitaire de la Francophonie (AUF) and Blog Camp. 

My favorite subjects are Digital transformation, Social media strategy, Digital Media Revolution and impact on Marketing. 

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