A highly effective Communications / Public Relations / Community Relations / Broadcast Professional, who meets challenges and creates positive change. An energetic and creative individual with a proven record of growth and success in turnaround management and building businesses to profitable operations in highly competitive environments. Highly skilled at identifying business opportunities and developing strategies to effectively exploit them. Proven track record setting strategic direction, executing to plan, optimizing operations and, developing and leading high-performing teams to achieve outstanding results.
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Contact Information
| Ed (Scarborough) Lieblick |
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Summary
Skills
Problem Solving
(Expert)10+ Years Experience, (Currently in use)
Expert at creative solutions that address client needs as well as best practices.
Internal/External Communications
(Advanced)10+ Years Experience, (Currently in use)
More than 15 years in broadcast management with responsibilities and supervision of internal and external communications, marketing and public relations.
Strategist
(Expert)10+ Years Experience, (Currently in use)
Skilled at identifying business opportunities and developing strategies to effectively exploit them.
Presentation Skills
(Expert)10+ Years Experience, (Currently in use)
Able to think quickly, speak fluently, and write succinctly.
Relationship/Team Building
(Expert)10+ Years Experience, (Currently in use)
Exceptional ability to forge bonds and build rapport to quickly build relationships with both internal and external customers
Team Management
(Expert)10+ Years Experience, (Currently in use)
Experienced with multi-department collaboration and team management. Excellent leadership skills, with team inclusion at all levels as the process for fact-finding, brainstorming, idea generation and concept development. Hiring manager, responsible for staff training, compliance to policy and scheduling. Superior ability to relate with individuals and retain employees.
Crisis Management
(Advanced)10+ Years Experience, (Currently in use)
Served on advisory boards for emergency contigency planning. Participated in emergency handbooks to address: Bomb Threats, Business Interruption, Hurricane Safety and Terrorism.
Communicator
(Expert)10+ Years Experience, (Currently in use)
Experienced Senior Level Manager in communication, marketing creativity, branding, and consumer loyalty. Ability to complete short and long-term projects on time and on budget. Adaptable, flexible, and capable of analyzing changes in scope to provide appropriate and diplomatic responses. Superior ability to simplify/translate core business to common language. More than twenty years in the business of communicating. Excellent verbal and written skills. Adaptable to different styles to best utilize specific media..
Client/Vendor Relationships
(Expert)10+ Years Experience, (Currently in use)
Skills include assisting the development of design concepts, key messages and search optimization strategies. Excellent ability to listen, absorb and grasp concepts in order to develop a strategy to seize opportunity. Background concentrates on understanding targeted demographic and product usage to develop a “need” to the consumer and a “call to action” marketing plan.
Research Development
(Advanced)10+ Years Experience, (Currently in use)
Utilizing outsourced vendors, developed research goals, screener criteria and questionnaires. Proficient at research interpretation to determine opportunities and develop strategic and tactical plans to address strengths, weaknesses, opportunities and threats
Work History
Houston, TX, United States
2007 - 2009
Program Director
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs program content. Collaborated with Marketing and Sales to ensure market awareness and brand consistency.
- Increased market share. Evaluated/Analyzed programming policies, procedures, personnel, product and marketing/promotions. Conducted weekly review sessions with staff to build team investment and develop plans to create actionable programs to reach and motivate targeted demographics. Result:Increased market share of consumer target demographic from 12th ranked to 5th ranked, resulting in increased revenue.
- Established an identity and brand for the product. Established a clear lifestyle preferences policy and standardized all marketing procedures to engage target consumers. Result: Standardized policy provided Sales with clear direction to develop new business opportunities and tools to market promotions and create avenues of non-traditional revenue.
San Antonio, TX, United States
2001 - 2006
Director of FM Operations
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs program content. Collaborated with Marketing and Sales to ensure market awareness and brand consistency.
- Re-branded and contemporized product. Engaged in a consistent campaign to top of mind awareness for the brand identity, utilized market research to contemporize the product, created a consumer loyalty program, and drove for consistency in all branding. Result: Increased market share from 18th ranked to 1st in target demo, converted ratings to highest grossing sales for three consecutive years.
- Increased brand awareness. Created a unique audio positioning statement and sound effect to provide band identity, utilizing conscious and subliminal strategies. Result: Follow-up research verified name identification moved from 35% market awareness to 94%.
- Established a standardized database-oriented promotional scheme to grow consumer database and provide participant benefits. Result: Expanded database from zero to more than 30,000 members in less than one year.
Immedient
Fort Lauderdale, FL, United States
1999 - 2000
Project Managment/eMarketing Director
Project Management with direct supervision of the Graphics Arts Department and Web Copy Development. Worked with clients to assist in the development of design concepts and search optimization strategies.
- Redesigned and energized an established website to improve web visitors’ experience and develop member interest and awareness in various Credit Union Services. Focused on key client services, created online tools encourage deeper site involvement. Created online forms strategy to develop additional commerce. Designed tracking system to monitor page hits. Result: Increased electronic commerce and reduced call center volume, creating better efficiency in the loan application process. Member web page views increased by 50%.
- Developed the first online panoramic seating chart for a major sports/concert venue in Ft. Lauderdale. The client wanted a visual, interactive seating chart to enhance the ticket purchasing experience. Result: Originated a visual 360 degree panorama of the venue, with direct seat to center of stage/field view.
Lincoln Financial Broadcasting
Miami, FL, United States
1993 - 1999
Program Director
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs programming. Collaborated with Marketing and Sales to develop sales programs and create client marketing exposure while building market awareness and brand consistency
- Streamlined and focused the promotional posture of the product by eliminating confusing imaging messages. Result: Increased consumer market share to 1st ranked in target demographic, driving better rates, resulting in increased revenue.
- Opened new market channels for the Sales Department. Created, developed, and managed a marketing program in cooperation with a key client to develop a “free to the public” concert supported by presentation sponsorships. Result: Major exposure for new car product line and dealer network, major audience share increase.
- Restructured the operation, eliminated the internal Marketing Research Department, and outsourced the marketing research to an independent firm. Result: Reduced expenses. and received more dependable research data, benefiting both budget and product.
United States
Program Director
Increasing levels of management responsibility for Company Owned CBS Radio stations in St. Louis, Los Angeles, and Houston. Responsibilities included turnaround management and product launches by rebranding existing company properties.
PK Interactive / Just Energy
Houston, TX, United States
Jun 2010 - Present
Sales Development
PK Interactive - Sales Development/National Sales Manager
An Internet Startup, PK Interactive managed digital assets for national renowned radio talk show host, Dr. Laura Schlessinger. Responsible for establishgprograms to monetize web, newsletter, podcasts, mobile media and Sirius/XM Broadcast.
Just Energy - Retail Electrical Provider
Contact development to provide closers with potential clients when the approprite window for utility transfer was reached per Energy Reliability Council of Texas (ERCOT) regulations.
Education
Ithaca, NY, United States
BS - Television/Radio, Broadcasting/Communications
Interests
References
Stephen Goulet
(Peer)
Internet Sales Manager
Cox Communications
“Ed is nothing short of a fantastic guy with one heck of a creative imangination! Whenever I needed an idea or creative help Ed was one of the first people I went to. Not only did I walk away with great ideas, he also helped to implement them. Ed would be / is a true asset to any organization.” August 13, 2009
Ray Schilens
(Professional)
President/CEO
RadioLounge
“Program directors are a unique breed, and as a former program director,I am saying that with much respect for Ed. PD's have a vision of what they want, many have a hard time relating that vision to their staff. Ed paints great pictures with words and generates visable results you can see and hear, by bulidng a team that sees the vision and wants to win.” August 11, 2009
Kevin Charles
(Subordinate)
Air Personality
Cox Communications/CBS Radio
“I have nothing but respect for Ed Scarborough. He is an excellent programmer. More than that, he is a fine example of what any employer would want in a manager, and what an employee would want in a supervisor. He takes his work seriously and executes it with a passion that is beyond anything I have ever witnessed in my 30 plus years of radio. He is demanding of his staff and is in constant pursuit of excellence. But its not just his own excellence that he seeks, Ed wants everyone around him to succeed as well. On a personal level, Ed takes the time to know you. He knows your family and cares about them. I have worked for him on two separate occasions now and I must say he has only gotten better with time. He may not always tell me what I want to hear, but he does tell me what I can do to improve my performance and make myself better.” July 30, 2009
Paul Ciliano
(Peer)
Program Director
Cox Communications
“I have had the pleasure of working with Ed in two different capacities. First, as an air talent with CBS in Houston where he programmed and more recently we were both Program Directors with Cox Radio. Whether it’s the nuts and bolts of the programming and promotion that makes a station successful or the one on one time he’ll gladly spend with programming or sales talent, Ed knows his stuff and is a great leader. I recommend Ed without reservation!” July 20, 2009
Tim Bronsil
(Professional)
President
Point to Point Marketing
“Ed is an excellent PD who can quickly dissect a competitive situation and move his stations to maximize existing opportunities. Then, exploiting the weaknesses of competitors, he grows his station to provide the best opportunity for financial success. On top of those skills, Ed is the type of coach/mentor/team leader that all GMs want in their programming department. An all around "good guy."” July 17, 2009
Linde Thurman
(Professional)
National Account Manager
Soundmind Productions
“Ed was one of the most professional people have worked with in radio. He was a detailed manager and it was a great pleasure to work with him. He made sure everything was done in a timely manor and everything was done the exactly right the first time. My clients loved working with him. He is someone I would recommend for any type a job and would love to work with him again .” July 14, 2009
Jeff Spencer
(Professional)
National Sales Manager
Cox Communications
“I have enjoyed knowing Ed Scarborough for about 19 years and have both competed with him and worked at different stations within the same company. I believe Ed is a great Program Director with excellent strategic planning and creative vision for the stations he serves. Not only has Ed orchestrated many radio station success stories, he has a great touch with people and is the type of leader that teams will "walk across hot coals" to win for. In my opinion, any company in need of strong, experienced leadership in these changing times, will benefit greatly from hiring Ed Scarborough.” July 14, 2009
Dave Angell
(Subordinate)
Production Manager
Clear Channel - San Antonio
“Ed is a people person, He get's it. The man hears things that others don't and that's a good thing when it comes to programming. Programming and Operations, it's a tough job, but Ed has the ability to bring people together. If you are looking for a consultant that can take your station to another level, you'd be making a good choice in giving Ed a shot. He understands the business of radio and what it takes to really succeed.” January 21, 2011
Phil Strider
(Client)
Regional Manager/Affillate Relations
Jones Media
“Ed is one of the professionals I truly enjoyed dealing with. Smart, Straightforward, Funny. add Trustworthy and I think we have an Eagle Scout here. He was NEVER reluctant to let me know when he had some issue with the product we provided, but also very reasonable when it came to resolving. Started out as a faceless client, turned into a respected friend.” August 30, 2009
Everett Hickey
(Peer)
Developer
PK Interactive
After years in radio, Ed wanted to try something new. That requires initiative, as well as the guts to take it. Ed has both in quantity. From the moment he was hired, he hit the ground running - diving head-first into his new job with a gusto I've rarely witnessed outside of a movie. In less than a week he had mastered a new role in a new industry - and was ready for more. A natural talent tempered by decades of varied experience, he could sell advertising to a dead man. One of the best tools I've seen him use is an uncanny ability to establish a rapport with whoever he's talking to - a skill he demonstrated on the phone, in person with clients, and in an office filled with geeks, hipsters. In short, he's an experienced and highly skilled adman who loves his craft and who can sell your product.” July 21, 2011
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