Douglas Hardy

For business and university clients, translated research and intellectual property into content-rich products and services. Created content marketing strategy for online brand development.For corporate clients, leverage intellectual capital and other knowledge (e.g. consulting expertise, management experience, database analysis) into content-rich products and services.

• Write books, white papers, articles, scripts and online marketing materials, and direct publishing with major partners (Penguin, HarperCollins, McGraw-Hill) as well as private distribution.
• Design, write and record content for podcasts, video, social networking and other online platforms.
• Create marketing strategies for intellectual capital and knowledge distribution.
• Run workshops, presentations, and thought leadership events for clients and their partners. Appear as subject matter expert in broadcast interviews, live chats and news media (network, cable, live and recorded radio).
• Write and direct strategies for open social media and closed professional communities.
• Teach managers in various professional development programs.

Extended Monster’s brand expertise in human capital topics beyond simple article publishing, translating research and other knowledge (e.g. database analysis) into content-rich products and services.  Brought expertise to cross-departmental initiatives in product development, thought leadership and marketing initiatives.

• Managed in-house and partner marketing programs for intellectual capital arising from research.
• Consultant to marketing, sales, product development and technology for a range of innovative products, including networking, consumer and B2B products.
• Made scores of live and broadcast appearances in media around the country, leading workshops, giving interviews and keynote addresses to turn intellectual property into sales opportunities.
• Designed, wrote and recorded content for podcasts, video, social networking and other online platforms.
• Co-author of six books in B2C and B2B human capital topics.

Responsible for direction and execution of online product strategy, focused on re-positioning content, services, partnerships and business models to maintain Monster’s position as a leader in its category.

• Managed staff of 60 including Product Development, Content, Product Management and Customer Support.
• Managed budget of $1.2 million.
• Innovative leader of web content and functionality, working with marketing, design and technical staffs, in-house to build innovative products.
• Negotiated deals integrating external services into the Monster platform.
• Directed consumer strategy and product development for service with more than 8 million visitors per month, with 12-20 products in concurrent production.
• Launched Monster’s first Consumer Retail Services: A 9-part package including My Monster Premium, Resume Writing, and Resume Distribution, in first direct revenue from 23-million- member consumer base. Revenue exceeded 100% of target.
• Developed market segmentation practice, interactive tools and content strategy, customer support service, and new products group.

Complete responsibility for content and community in a growing set of profitable online services at a top-50 web site. Acted as a principal in both product strategy and company direction.

• Built content department of 16 full-time, 20 contract and 20+ freelance staffers.
• Key strategist in new product development.
• Built new revenue streams, establishing separate sponsorship business.
• Increased newsletter subscriptions from 80,000 to over 1 million.
• Established product development strategy and process.
• Principal in 6-month company Managing for Growth task force
• Advisor to all major acquisitions, mergers and buy/build/partner decisions.

http://www.monster.com

Directed content design and deployment of MediaOne Express, pioneer broadband service, which grew from $0 to $2.3 billion valuation in two years. Wrote programming strategy and directed complete redesign of web interface.  Member, product management team.

• Directed redesign of web service (six sites became one) in four months, 25% under budget.
• Instituted standards in staffing, production, and content development.
• Wrote content and design strategy for joint venture between TimeWarner and MediaOne.
• Managed a staff of 25, building a nationwide network of local and broadband content.
• Achieved 1997-98 goals at 20% under budget of $1.5 million.
• Developed multimedia applications with ZDNet, CBS, The Weather Channel, Thompson Investors, Preview Travel, et al.
• Directed customer interaction design and documentation for four major service features.
• Designed and launched video-streaming partnership.* Launched SearchTV, an online channel guide

Directed staff of online producers in seven-day coverage of news, features and business information on the AT&T Business Network and Interchange Central.

• Supervised network contributions from CNN, Dow Jones, Washington Post and other premier media partners.
• Directed 7x24 coverage during 60% staff reduction (managed 10 producers).
• With 30,000 subscribers maintained 90% retention during web changeover.
• Published 200+ content sources on the network.

Created print, online, software products based on the magazines' content areas. Hired staff and initiated online venture. Hired art director, online director and editors for online publishing operation.

• Created first desktop publishing system for magazines and books. 200% productivity increase.
• Analyzed and proposed group's first online venture in 1993.
• Created special publications based on franchise(Golf Digest,
• Tennis and 11 other titles). Edited books and ancillary products (such as calendars and
• datebooks). Created marketing and sales materials in close cooperation with sales directors.
• Produced 6-10 publications per year, including layout, writing, picture editing. Managed editors, writers, photographers and designers from proposal to finished product. Wrote numerous articles, book chapters, presentations and production guides

Various publishing houses: Faber and Faber, Inc. Alfred A. Knopf, Inc.- Div. Of Random House Curtis Brown Ltd.Literary Agency Acquired, edited and published fiction and nonfiction for top publishing firms. Negotiated contracts, directed editorial budgets, oversaw production for 25+ titles per year.