VisualCV

Key position for developing external communications to maintain the corporate brand and messaging across all key communication channels while positioning Early Warning as a thought leader in fraud prevention.

Currently working with direct mail media companies, specialty retail services, home improvement and non-profit organizations to develop:

• Strategic planning & business presentation development
• Market research, analysis, interpretation
• Creative design & copywriting for direct mail and online advertising
• Newsletter and publication copywriting, editing, layout and production
• Graphic design: logo, letterhead, presentation templates
• Brochure, publication and sales collateral design and copywriting
• Website design/management and email marketing

Collaborated with sales vice presidents, directors, account executives and cross-functional team, providing marketing leadership and guidance to strategic accounts within the Specialty Retail category. 

Responsibilities included:

• Producing sales strategy and account objectives
• Initiating short and long-term account action plans
  
• Developing best practices, case studies and white papers
• Leading/conducting account-specific strategy Sessions
  
• Newspaper market penetration analysis
  
• Direct mail targeting and electronic mapping
  
• Client and industry research
• Co-leadership of client-facing meetings to develop test opportunities and ROI measurement.
• Transforming objectives, data, research, best practices, business proposals and product information into client-centric PowerPoint sales presentations
• Authoring internal and external sales collateral, as well as industry-related, media-unbiased PR copy for client publications
  
• Partnering with in-house creative services for ad design & development, as well as Valassis online media executives to create & market web-based and email advertising solutions

Directed and produced strategic advertising/marketing activities, including oversight of graphic artists and commercial printers, copywriting for various print media ad campaigns, database tracking and analytics, photo shoot management, in-house display production. Provided copy, pre/post-production support on radio and commercial projects with the Advertising Director.

Spearheaded the daily advertising and marketing activities while assisting ownership with business planning, re-branding projects, and  dealer expansion & training. Managed advertising budget and planning. Functioned as an in-house ad agency, authoring copy, creative graphic design and production for all newspaper, direct mail and promotional advertising. Negotiated all media contracts. Developed all sales & marketing collateral

Partnered with six sales managers and 90+ sales associates as the company's first regional / field
marketing associate. Planned account strategy and provided marketing support through competitive
analysis, market research, sales collateral & promotions, as well as new product development &
management. Oversaw the development of direct mail targeting profiles, database analysis, and
electronic mapping by six marketing and targeting analysts.