VisualCV

•  Manage the Social Media and PR department, growing Blufish's offering

•  Create department's procedures and guidelines

•  Manage and direct social media campaigns for clients and Blufish Design Studio

•  Develop campaigns to boost SEO and online brand visibility  

•  Create content for digital and print marketing pieces (e.g. advertisements, websites, brochures, etc.)

•  Pitch media outlets to garner coverage for clients and Blufish

•  Create social media agency-wide procedures and develop information and how-to packets for clients

•  Launch and develop strategic PR and marketing campaigns for clients

•  Manage and direct social media campaigns for clients that include Facebook, Twitter and blog pages 

•  Develop campaigns to boost SEO and online brand visibility  

•  Create copy for brochures, Web sites, video scripts and other key marketing and sales materials

•  Pitch media outlets to garner coverage around client's product or service 

•  Serve as Creative Director and oversee design and video production on my clients' projects 

•  Seek out partnership opportunities for clients within their industry to develop product/service offering 

•  Build a client's brand from scratch and re-brand companies looking for a new look and feel 

•  Launch companies into the Arizona marketplace leveraging strategic communication campaigns 

•  Create social media agency-wide procedures and develop information and how-to packets for clients

•  Consult with businesses to develop PR & communication campaigns

•  Aggressively pitch media outlets to garner media coverage

•  Develop strategic social media campaigns to launch blogs, Twitter and Facebook pages

•  Develop marketing campaigns to increase sales and attendance to special events 

•  Develop Web site copy to build SEO ranking

Scottsdale-based Arcadia Fine Wine and Los Angeles-based Only Matt Brown Photography 

• Created, implemented and measured the success of strategic PR, social media and marketing campaigns 

• Managed clients' Web site by updating the event, press and other web pages to spotlight clients' activity  

• Integrated client’s brands into the marketplace leveraging PR and marketing strategies and tactics  

• Formed sponsorship and partnerships with media outlets, companies and nonprofit groups for clients 

• Launched clients’ e-newsletters campaigns and created copy for marketing and sales materials for clients   

• Regularly blogged, pitched online media outlets and managed social networking pages (e.g. Twitter and

  Facebook) to build online presence for clients 

• Created advertising copy, managed outsourced design agency and handled media buying

• Managed relationships with Reporters, Editors and Producers at a regional and national level 

• Garnered press coverage leveraging media relations tactics (e.g. aggressive pitching, press kit mail out) 

• Launched and coordinated PR buzz campaigns, media tours and special events (e.g. media/blogger events)

• Researched, tracked and monitored competitors’ communication and marketing activity  

• Handled billing, led new business meetings and managed clients’ budget  

EXAMPLE OF ACCOUNTS:

Anthem Restaurants of America; AZ On The Rocks; Furio; Promises Clothing; Red, White and Brew ; Salty Senorita

• Pitched new business, led client meetings and built relationships in the community for Brosseau PR

• Positioned and heightened clients’ brand in the marketplace leveraging communication tactics and strategies

• Created, directed and launched strategic PR and marketing campaigns for an average of 10 accounts  

• Managed communication between clients and Brosseau PR 

• Garnered press coverage in national and local media outlets leveraging media relations tactics 

• Launched clients e-newsletter/e-mail marketing campaigns 

• Created case studies for clients (interviewing key contacts and developing copy) 

• Pitched online media outlets, launched blogs and created Myspace and Facebook pages for clients 

• Created copy, edited and oversaw the design of media, marketing and sales materials

• Managed team of two Account Executives and Intern to further build their PR and marketing skills 

• Implemented communication and business procedures on how to communicate with the media and clients 

• Oversaw day-to-day activities and managed billing, client’s budgets for special projects and other operations 

• Monitored and tracked  competitors’ communication and marketing activity for clients

EXAMPLE OF CLIENTS:

Arizona Medical Boutique; Camille's Collection; Electric Couture; Haute AZ; J'aime by Jamie Prestly; Louie Lighting; twelve28; Wasauna

• Created and managed PR & marketing campaigns for a broad base of clients across all verticals

• Developed and executed strategic plans to launch clients into new markets 

• Re-positioned clients in their market to further drive sales and attract investors 

• Created promotional media and marketing materials (e.g. copy for brochures, case studies, media kits and

  award submissions)

• Garnered press coverage through news releases, pitching and other media relations tactics 

• Leveraged alliances and formed partnerships with key organizations to position clients in the community 

• Developed key messaging documents and media trained clients 

• Managed relationships between clients, the agency and members of the media (local and national outlets) 

• Served as main contact on the account, led client meetings and aided in new business pitches for the agency

• Managed media buying, created advertising copy and liaised between graphic design agency and client 

EXAMPLE OF CLIENTS: 

Bottomline Hospitality Group; Brickhouse Multi Media; Ensynch, Inc.; Medegen; Mickey's Hangover and Restaurant; OVO; SIX Lounge & Restaurant; Terralever 

• Monitored and tracked media coverage and researched competitive communication activity  

• Aided in the organization of clothing and sample requests to facilitate media exposure 

• Provided support and reported directly to the Vice Presidents of Men’s and Women’s PR

• Coordinated Press Day, media outreach and event planning efforts for the launch of the Cruise line in the U.K. 

• Provided continuous internal communication between, Paris, Milan, London and New York offices 

• Managed showroom and all sample requests by media outlets and celebrity stylist 

• Coordinated events and launched communication campaign to encourage voting among students 

• Issued news releases, obtained sponsors and implemented grassroots tactics 

• Organized entertainment, budget, guest list and attendees for events