VisualCV

Bike Solutions for the Masses

Developed and currently operating,  Park N Pedal, a program offering bike valet and rentals to event attendees at large venues. Premiering at Outdoor Retailer Sumer Market, Park N Pedal was a proven success.  Park N Pedal compliments the initiatives that venues have invested as green meeting hosts. Park N Pedal offers accessible solutions for bicycles as a primary transportation solution. 

Park N Pedal incorporates traditional community development strategies with new media opportunities.  Park N Pedal offers online reservations and inquiries and is developing the site as a resource for bike sharing and car free transportation options nationwide.

Electra Sparks Interest at Outdoor Retailer

Salt Lake Welcomes Outdoor Retailers

Outdoor Retailer Winter 2010, live TwitterFeed, responsible for campaign development and on-site execution. Worked with Outdoor Retailer to offer live TwitterFeed presentation to attendees and exhibitors. Live updates of tweets, brand ratings, brand mentions and list of top influencers displayed through out the show on 50" screens. Daily analyses of activity and posts published daily by Channel Signal analysts. Post show wrap up featured on ORlive and www.channelsignal.com.

OUTDOOR RETAILER- Bike Share Initiative 2008, 2009
Collaborated with Swobo Bike and the Salt Lake Bicycle Collective to provide a bike valet and rental program at the Outdoor Retailer Trade Show Summer Market 2008 and 2009.  Excellent participation results with attendees, moving forward to expand program in 2010.

OUTDOOR INDUSTRY ASSOCIATION- "I Will Campaign"
Developed program strategy and implemented the Outdoor Retailer Summer Market 2008 launch of the Outdoor Foundations “I Will” Program, a campaign to get kids outside.  Created program based on 5 pledge statements oversaw development and production of all print collateral, mixed media integration, promotional video production, onsite event management, presence at Outdoor Air Demo and Trade Show. Acheived goal of collectng 10,000 signatures of OR Show Attendees committed to taking kids outside. 

OGDEN CLIMBING PARKS-  Hosted by the Godfather of Ice, Jeff Lowe and Ogden Climbing parks -- the ClimbFest 2008 brought in world renowned climbers and artists extrodinare for a weekend of climbing and art. Instrumental in development and execution of event.

Digital Media Development:  Worked with developers on interface design and optimizing existing online collaboration programs for publishing on multiple platforms, specifically for the medical field. 

Sales: Develop sales strategy and training program.  Utilized salesforce and online collaboration tools.  Lead account representative for Ogden territory.

Production: Assisted with the acquisition and selection of imagery and graphics for the magazine.  Assisting in gathering all material for articles and developing content for physicians articles.

Marketing Director- Volunteer Marketing Manager      August 2007- 2009
Developed and strategized development and growth for adaptive recreational programs for Paradox Sports. Responsible for development of the volunteer management and training curriculum and training processes. Ongoing support for executive director and lead in communication development for new programs.

Orthotics & Prosthetics Edge: Beautiful Rebels

Gimps On Ice 2008: Paradox Sports

Petzl RocTrip 2007

PRANA, Vista, CA
Lead and supported marketing, promotional, communication, and process-improvement projects. Community & Brand coordinator for 5 years. Directed the company’s participation in events, managed relationships with sponsored athletes and industry, oversee charitable donations and corporate activism, and coordinate community relations programs and industry affiliations.

•    Managed international athlete team

•    Developed collaborative athlete program with strategic industry members
•    Initiated and implemented online Pro-deal program for prAna

•    Managed brand presence at key retail events and international climbing events
•   Key advisory board member of the Boulder Project, an Access Fund spin-off of Boulder Clean. Launched at Phoenix Boulder Blast in April of 2004.

•   Board Member: Outdoor Outreach 2006-2007

•    The Wild Heritage Act- Lobbied with the Conservation Alliance 2005, 2006-  The Conservation Alliance and individual member companies played an active role in the Campaign’s effort to secure Wilderness designation for 273,000 acres of federal land on the state’s North Coast.

First level Customer Service to Dealers and Consumers.  Liaison between R&D and dealers for problems and concerns involving product.  Processed warranty claims, updated customer database, and maintained local warehouse and stock for outdoor clothing and equipment company. Optimized website while processing returns and repairs.