View My VisualCV Online: http://www.visualcv.com/denisess

Marketing Expertise

"Business results through strategic marketing and persuasive customer engagement."

 

Denise Shiffman is a high energy, results-driven marketing executive. She has led strategy, product marketing and digital customer engagement for early-stage to Fortune 500 companies. Her 20 years in business includes roles as vice president of marketing for a Fortune 500 company, CEO of a software start up and digital marketing and media executive for a $45 billion healthcare company.

 

Denise provides the skills and approach needed to lead effective multi-channel marketing in the age of Web 2.0. She possesses the real-world, practical skills and knowledge required to lead teams, drive change and collaborate in complex environments.

 

As the award-winning author of The Age of Engage, Denise created the Six Vs paradigm which executives use as a blueprint to navigate the social Web. Google's CEO Eric Schmidt and Don Tapscott, the best-selling author of Wikinomics have given outstanding praise to the strategies defined in the book.

 

Denise receives high praise from the executives she works with who often describe her as forward-thinking, professional, knowledgeable and engaging.

My Career

GlaxoSmithKline

Durham, NC, United States
Aug 2009 - Present
Multi-Channel Marketing & Media 

  • Lead central marketing organization for $14 billion pharmaceuticals division reporting to the Vice President of Enterprise Marketing. Currently responsible for leading marketing strategy and customer experience, developing an integrated go-to-market approach and capability, building a customer-focused marketing practice, developing marketing initiatives that fuel growth and driving innovative thinking into the culture.
  • Manage and provide strategic direction for $300 million consumer media spend and oversee agency relationship. Set strategy, planning and innovation direction.
  • Collaborate with business unit heads and brand marketing VPs to develop targeted, customer-focused digital, traditional and strategic media programs to reach business goals.
  • Lead global digital strategy team to enable and scale digital customer engagement worldwide.
  • Provide next generation, world-class go-to-market strategy enabling patients, physicians and pharmacies to create better patient outcomes and to build GSK brands.

Venture Essentials

Ladera Ranch, CA, United States
Principal 
  • Engaged c-suite and marketing executives to develop innovative business plans and new customer engagement strategies leveraging Web 2.0 and responding to changed customer expectations compelled by the social Web. Enabled companies to rethink their approach to markets and customers and build interactive, engaging solutions in order to build value, customer loyalty and marketing effectiveness.
  • Created business and market strategy, and unique value propositions for both early-stage and Fortune 1000 companies
  • Provided workshops, seminars and keynote speeches on branding, value, customer experience, community and social media for clients, industry meetings and associations
  • Wrote, published and publicized award-winning Web marketing strategy book along with successful blog

Swarm Networks

Cupertino, CA, United States
President & CEO 
  • Defined products and determined go-to-market strategy for early-stage storage software company.
  • Initiated licensing discussions with Veritas, IBM and Sun Microsystems.
  • Raised bridge funding.
  • Presented to and worked with venture capitalists.

 

Sun Microsystems

Santa Clara, CA, United States
Vice President of Marketing 
  • Led marketing organization of 100 employees for $3.2 billion business unit reporting directly to division General Manager. One of top 200 company executives. Responsible for product marketing, marketing communications, market research, marketing operations, and internal and external collaborations including acquisitions and licensing agreements.
  • Defined and executed break-out vision and strategy to turn around failing storage organization resulting in 50% growth rate and new market perception, positioning Sun as a storage industry leader.
  • Drove acquisition strategy and year 2000 acquisitions worth $500M, as well as $15M in strategic investments.
  • Worked closely with sales organization to develop go-to-market strategy.
  • Nurtured strategic relationships with financial analysts to position Sun’s market opportunity and strategic direction in storage.

 

My Education

Pepperdine University - George L. Graziadio School of Business and Management

Malibu, CA, United States
MBA, Business

Syracuse Univeristy

Syracuse, NY, United States
BA, Sociology

Notable

Author, The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

 

  • 2009 Axiom Business Book Award – Best Marketing Book
  • Next Generation Indie Book Award 2008 – Best Business Book
  • The National Best Books 2008 Award – Finalist for Business, Marketing & Advertising
  • Advance praise from Google CEO Eric Schmidt and Wikinomics bestselling co-author Don Tapscott

Articles published: MarketingProfs.com, AdAge.com, PRWeek.com, BrandWeek.com, Direct Marketing Magazine, SalesGravy.com

 

My Book

Even More About Me

LinkedIn Profile