I am an accomplished marketing professional with a proven track record for implementing marketing plans and strengthening client relationships that have resulted in positive brand awareness both with traditional media and social media and the integration of social media with traditional media. I have successfully:
• Created corporate, travel and lifestyle blogs
• Developed a strong, visible social media presence and developed concepts with viral potential.
• Developed and managed online marketing campaigns using Facebook, Twitter, Foursquare, YouTube effectively driving brand and event awareness, engagement and traffic to social media pages
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize RIO and fuel revenue growth.
• Created both traditional press releases as well as maintain a social media press room with interactive press releases
• Created video rooms on YouTube, Vimeo, Picassa, Flickr and other media sharing sites.
• Relationship building – Social Media isn’t just about being out there, it’s about building relationships and becoming a trust agent
.Brand awareness and placement
Contact Information
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Debbie Gioquindo
Innovative Marketing & Social Media Goddess |
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Summary
Work History
Content Manager/Social Media Specialist
- Develop Corporate Blog and work with department head on content and contributors
- Monitor all social media landscape using Radian 6 software and other tools
- Manage content for KidPower site on Facebook and twitter
- Manage company twitter account
- Work with Sales Innovation to develop broker blog
- Manage PitchEngine account for press releases and virally manage the releases
- Support MVP's strategy and use of social media
- Execute social media strategy across social media platforms
- Manage and implement social media activities
- Train co-workers on social media
- Distribute and market Dave Oliker's blog - Health Care Perspectives
- Think out of the box to enhance MVP's position in the social media platform
Executive Director
Created regional branding for Hudson Valley Wine Country with matching funds that were made possible for 2008/9 by the Shawangunk Wine Trail, Dutchess Wine Trail and the NY Wine & Grape Foundation. Developed website, rack cards, table top display and launch event that was held at the conclusion of the NY Wine & Food Classic wine competition in August.
Ongoing promotion includes: maintaining facebook and twitter accounts, & monthly newsletter distribution.
Communicating with wineries, designing promotions and community relations. Organizing the 25 wineries in the region to take hold of the regional branding.
Community Relations Coordinator
Duties:
- Evaluate & coordinate regional Corporate Giving efforts to include direct corporate sponsorships & in-kind donations.
- Responsible for planning & implementing sponsorships & CRevents
- Establish & maintain relationships with community organizations & business
- Coordinate Live Well grant program
- Coordinate Appleby Mascot appearances
- Approve MVP Team participation requests (organized 501c3 NFP events)
- Represent MVP at networking events and act as a liaison to community leaders and Chambers of Commerce.
- Represent and speak on MVP’s behalf at press conferences
- Seek, create and develop sponsorship opportunities for MVP that are on brand
- Represent MVP at regional trade shows
- In charge of a yearly budget over $100,000
- Networking with community and local chambers to create sales leads and marketing opportunities
- Strategic communications to the community and media
- Strategic Brand placement
- Brand management
- Created program with Dutchess County Renegades to offer special packages to MVP members through group sales to selected games. A micro site was created for members to purchase tickets online.
- Awarded the United Way a grant for their Born Learning Trail. Presented and spoke at a press conference September 2008.
- Created a social media strategy for company and its brands
- Develop social media campaign with Hudson Valley Renegades to gain fans and followers to benefit both MVP and Renegades
- Created MVP Health Care Linked In Company group. Assisted HR in posting to the group. Created HR Twitter account for job postings
- Instrumental in the development of MVP Kidpower Facebook site
Owner
Duties:
- Created blog to educate people on wine. Emphasis on Hudson Valley Wine and the promotion of the Hudson Valley Wine Region
- Blog Hosting on Poughkeepsie Journal www.hvwinegoddess.blogspot.com
- Follow me on Twitter: www.twitter.com/hvwinegoddes
- Hudson Valley Wine Goddess on Facebook
- Created Hudson Valley Wine TV
- Spokesperson for Hudson Valley Wine Country
- Developed blog and the spokesperson for Hudson Valley Magazine's Celebration of Hudson Valley Art and Wine.
Marketing and Public Relations Consultant
- Designed marketing plan for events. Increased event attendance by 50%
- Branded the trail GUNKS WINE and redirected url to www.gunkswine.com
- Design and write both print and radio ads.
- Designed and direct all advertising in order to successfully promote the wine trail in the most cost effective manner possible
- Designed, write and update media press kit.
- Design and send out monthly newsletter
- Ran logo contest on 99designs for new trail logo
- Arrange for members of the press to visit.
- Design flyers for events.
- Liaison between the trail and the New York Wine & Grape Foundation
- Coordinating all co-op
- Developed Trail Blog www.gunkswine.blogspot.com
- Created and maintain Ning www.gunkswine.ning.com
- Created and maintain Shawangunk Wine Trail Facebook Page
- Evaluate ticketing systems for wine trail
- Purchase and evaluate all advertising for trail. Print, Direct Mail, Radio, Internet Ads
- Applied for and received a $5000 Grant to be used for video marketing
- Attend Consumer Trade Shows
(part time position
Certified Travel Counselor/ Owner
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Advertising- creating advertising campaigns for a local and national market. Working with local and regional B&B’s to create packages to bring clients to the area for events. Working with national vendors for coop advertising. Creating ads for print and Internet mediums. Update of niche travel website with current trips and promotions. Writing press releases.
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Media Buying- Working with local and national
media outlets, negotiating rates for advertising in print, radio and Internet. Creating press releases to generate complimentary stories in local and regional papers.
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Internet marketing through Overture, google ad words and other sites both fee services and free services.
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Client Relations- Working clients in creating itineraries that fit their needs and expectations. Executing travel arrangements for clients through suppliers that meet there specific needs. Follow up when travel is complete.
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Newsletter- Create and distribute electronic monthly and biweekly newsletters to subscribers generated via Internet and client base.
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Developed subsidiary company Exclusive Wine Vacations which main focus is to send people to the wine regions of the world.
Have Children Will Travel
Ask the Travel Agent
Travel Writing
Travel Depot
Independent Contractor
Designed, presented, and executed travel plans for clients.
Regal Travel
Independent Contractor
Designed, presented, and executed travel plans for clients.
Beacon Broadcasting
Office Manager
Duties:
- Creating radio marketing plans for clients and time placement.
- Copy writing.
- Selling advertising time, arranging and billing co-op.
- Accounting: A/R; A/P; GL; Payroll
Education
SUNY College at Buffalo
BS, Business
Institute of Certified Travel Agents Wellesly MA
CTC, Certified Travel Counselor Designation
Certified Specialist of Wine
Computer Skills
Certifications
Professional Memberships
Additional Activities
Organized Events
Hudson Valley Wine and Culinary Food Pairing
Wine dinner at the CIA, May 2008 pairing the wining wines of the Hudson Valley Wine Competition with haute cusine at the Culinary Institute of America's Hyde Park Campus, St. Andrew's Cafe restaurant.
Bounty of the Hudson
Food and Wine Festival - July 2008 at Benmarl Winery. A Shawangunk Wine Trail event.
Abby Wambach Clinic - Hudson Valley
Abby Wambach Clinic at the Hudson Valley Sports Dome. Contacted all soccer leagues in the region. This was a free clinic for them.
2009 Hudson Valley Wine Competition
Responsible for site selection, and overall running of this wine competition from entries, to arranging for judges to competition day.
2009 Celebration of Hudson Valley Wine Dinner
Responsible for coordinating and marketing of this 2009 Hudson Valley Awards Dinner held June 2009. This awards dinner honored Ben Feder of Clinton Vineyards.
Presentation on Social Media Marketing
Presentation on Social Media Marketing made to Rhinebeck Chamber members.
Bounty of the Hudson 2009
2009 Bounty of the Hudson Wine Festival held at Millbrook Winery, Millbrook NY.
PowerPoint presentation on Hudson Valley Wine Country. Originally prepared for and presented to the Retired NYS Teachers Association.
Websites
This VisualCV is available as a printable .pdf file