David Kinard

Director of Partnership Development (September 2008 - November 2008; I was laid off)

Responsible for development of partnerships (strategic, marketing, and community) with direct budget impact exceeding $1 million. Early stage discussions with Disney, Adobe, Microsoft, LEGO, and others.

Director of Marketing (four direct reports, agency/vendor management - November 2004 - August 2008)

Reporting to CEO, pioneered marketing strategy and plan with senior-level responsibility for all corporate communications, brand management, new customer demand generation, and department/ vendor management. P&L exceeded $1.2 million. Scope of marketing activities covered multiple divisions for national technology education services company. Results include achieving multi-year, double digit growth in revenues and market share, launching new on/offline products, built marketing dashboard and scorecards, and achieved Best Company status from culture development.

• Managed all internal company communications including monthly meetings, newsletter, board communications, and employee recognition program.
• Served key role in corporate vision/mission/values clarification. Responsible for linking culture to brand and team development
• Delivered consecutive, multi-year increase in sales of +30%.
• Achieved +320% increase in grass-roots, customer referral program participation
• Managed creation of Web 2.0 community; concept through functional tech spec and launch
• Met or exceeded annual product license goals by +17% three years in a row through working directly with and supporting field sales staff.
• Launched new brand for all products and garnered national media attention with Washington Post, ABC News, Boston Globe, and other media outlets.
• Managed and implemented Google AdWords, Yahoo Search, email campaigns, and all related SEO for multiple product and corporate Web sites growing unique visitors by +35% YOY.
• Created and launched viral buzz agent program and established channel distributor partnerships

Marketing consultant specializing in nonprofit marketing and communications. Worked with executive boards on visioning and strategic planning and translated results into member communications. Used Balanced ScorecardTM to differentiate value for national client organizations. Emphasis on stakeholder value, branding, membership development, and communication programs. Spoke at conventions before audiences of 2,500+. Clients included AMA, NACRRA, ASAE, MPI, MSAE, OSAM, WSCPA, and others.

• Increased membership 19% for NAPMW by launching and optimizing competitive products.
• Concepted and deployed custom CRM packages, created customer messaging campaigns utilizing CRM tool based on segmentation and product positioning strategies.
• Employed best practices in business development and account management generating multi-year client contracts and 100% referral rates.
• Delivered $1M+ in profit from $15K investment on a new Web product for Trendwest Resorts.

Transformed publications department into integrated marketing and communications center directly servicing 30,000+ adults. P&L responsibility of $1.8M; cut spending by 50% without negative revenue impact. Created direct to consumer and school district channel marketing plans. Developed marketing publications producing more than 1 million direct mail pieces, and created marketing operations management systems. Devised brand guides and CRM system for entire non profit institution.

• Responsible for driving revenues for $6 million division through national and local marketing.
• Launched innovative online marketing program; increased student registrations by 25%.
• Product management of 15+ new products, including go-to-market communication strategies.
• Concepted and deployed custom CRM package for inquiry and customer development,

Advertising sales and business management. Full charge bookkeeping, A/P, A/R, payroll, P&L +$2 million. Doubled classified advertising section revenues within six months of hire. Created FHA training for staff and community advertisers; conducted training.