View My VisualCV Online: http://www.visualcv.com/daniburns

Summary

Social media and digital marketing strategist, with a passion for cultivating online community, activating customer acquisition channels and sustaining customer loyalty by making companies more "likeable." 


Senior Social Media Strategist for FairPoint Communications, the 8th largest telecommunications company in the U.S.  

 

Lead company-wide integrated marketing and social media initiatives, web analytics and email marketing program. Support campaign development, online display and paid search advertising, and website optimization and performance management.


Board Member and Marketing Director for Social Media Charlotte, a local business networking organization. Responsible for strategic communications, growing the organization’s online community and driving participation at offline events.


Strengths:

 

  • Entrepreneurial, self-starter
  • Diplomatic and calm under pressure
  • Finder of common ground
  • Creative and analytical
  • Strategically inclined
Specialties:

Focus in social media marketing and social networking, including Twitter, Facebook, LinkedIn, YouTube, blogs and more; customer engagement; digital marketing; search engine optimization (SEO); paid search and display advertising; CMS solutions; web analytics; online public relations; brand management; mobile marketing; enterprise-level social media monitoring; content production; project management; video editing; user experience design.

 

Work History

FairPoint Communications

Charlotte, NC, United States
May 2010 - Present
Senior Social Media Specialist 

Lead and execute the social media and digital communications initiatives for FairPoint Communications. Report to Sr. Director, Integrated Marketing Communications. Perform enterprise-wide social media monitoring using Radian6 software. Manage editorial calendars, content production, reporting and analysis. Engage online customer community and develop appropriate support workflows. Directly manage @MyFairPoint, @FairPoint, and Facebook fan page. Work in conjunction with agency partners for @BundleTweet and LoveYourBundle Facebook fan page accounts.

 

Support digital marketing efforts for search engine optimization (SEO), paid search, display advertising, web analytics, site optimization and creative development.

 

Social Media Charlotte

Charlotte, NC, United States
Jan 2011 - Present
Board Director and Marketing Director 

Develop marketing strategy and perform community engagement for Social Media Charlotte (SMCLT). Manage engagement and publishing for branded online community, Facebook fan page, and @SMCLT on Twitter. Presently engaged on rebranding and website design projects.

 

Engageable Media

Charlotte, NC, United States
Nov 2009 - May 2010
CEO / Online Marketing Strategy 

Utilize social media marketing, email marketing, web analytics, user experience design and content strategy to help clients find, earn, and engage with new and existing customers. Industry focus areas included: ecommerce, retail, professional services and hospitality.

 

Ettain Group

Charlotte, NC, United States
Aug 2009 - Nov 2009
Online Marketing Manager 

Recruited to ettain group for new role as Online Marketing Manager.  Program designed to focus on developing online communications with candidates, contractors, and clients through social media, web and email channels.

 

Customshop

Charlotte, NC, United States
Aug 2008 - Aug 2009
Community Marketing Director 

Led public relations, marketing and event management for local restaurant. Utilized email, social media, and online marketing tools to grow brand awareness, build customer relationships, strengthen the company's online reputation. Responsible for facilitating relationships with Customshop customers, vendors, partners, and key stakeholders.

 

Coleman Lew & Associates

Charlotte, NC, United States
Feb 2007 - Jul 2008
Program Manager, Leadership Development 

Worked directly with firm Partners to launch new Leadership Development Resources business segment. Responsible for program branding, client relationship management and ensuring account deliverables. 

Education

Syracuse University

Syrause, NY, United States
Aug 2004 - May 2006
B.A., English & Textual Studies
  • Studied communications; language, semantics, media, sociology and psychology. 
  • Masters coursework in Visual Communications Media.
  • Honors: Magna Cum Laude; Chancellor's Scholarship; Merit Scholarship

Alfred State College

Alfred, NY, United States
Aug 2001 - May 2004
A.A.S., Business Management and Marketing
  • Studied business management, marketing, public relations, and finance. 
  • Honors: Suma Cum Laude; Presidential Scholarship

Skills

Online Brand Monitoring

(Rockstar)
5-6 Years Experience, (Currently in use)
Skillometer_5

Social Media Marketing

(Rockstar)
5-6 Years Experience, (Currently in use)
Skillometer_5

Content Strategy & Development

(Rockstar)
5-6 Years Experience, (Currently in use)
Skillometer_5

Email Marketing

(Rockstar)
5-6 Years Experience, (Currently in use)
Skillometer_5

Web Analytics

(Advanced)
3-4 Years Experience, (Currently in use)
Skillometer_3

Paid Search and Display Advertising

(Advanced)
3-4 Years Experience, (Currently in use)
Skillometer_3

Interests

Emerging technology; digital media and marketing; communications technology trends; social media and social networking; word of mouth marketing; content planning and development; interactive media; public relations; indie music and film; very strong coffee.

Contact Me

EMAIL:  dani@daniburns.com

 

TWITTER:

http://twitter.com/danimburns

 

FACEBOOK: 

http://facebook.com/danielleburns

 

LINKEDIN:

http://linkedin.com/in/danielleburns