Social media and digital marketing strategist, with a passion for cultivating online community, activating customer acquisition channels and sustaining customer loyalty by making companies more "likeable."
Senior Social Media Strategist for FairPoint Communications, the 8th largest telecommunications company in the U.S.
Lead company-wide integrated marketing and social media initiatives, web analytics and email marketing program. Support campaign development, online display and paid search advertising, and website optimization and performance management.
Board Member and Marketing Director for Social Media Charlotte, a local business networking organization. Responsible for strategic communications, growing the organization’s online community and driving participation at offline events.
Strengths:
- Entrepreneurial, self-starter
- Diplomatic and calm under pressure
- Finder of common ground
- Creative and analytical
- Strategically inclined
Focus in social media marketing and social networking, including Twitter, Facebook, LinkedIn, YouTube, blogs and more; customer engagement; digital marketing; search engine optimization (SEO); paid search and display advertising; CMS solutions; web analytics; online public relations; brand management; mobile marketing; enterprise-level social media monitoring; content production; project management; video editing; user experience design.
