Cheryl Smith-Johnson's VisualCV - Cheryl Smith-Johnson

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Cheryl Smith-Johnson
Senior Marketing Professional

MARKETING/COMMUNICATIONS

Dallas/Ft. Worth area, TX
United States

h:: 972-315-1606

m:: 214-392-0260

Linkedin:

www.linkedin.com/in/csmithjohnson

Innovative, strategic marketing professional with extensive experience in consumer and business-to-business markets. Versatile leader that continuously generates new ideas, quickly refines concepts, and takes successful campaigns to market. Positive and immediate impact on delivering results oriented marketing plans that align to brand positioning in conjunction with global brand equity.

Senior level marketing professional with extensive experience in business-to-business and consumer marketing. Strong background in brand development, maintenance and guidance, media and advertising strategies, advertising production, financial skills and advertising agency relationships.

AIGB - True Results

Oct 2009 - Jun 2010

Marketing Communications Director

Provide strategic marketing communications leadership ensuring local market accountability to overall brand strategy and compliance. Leverage corporate resources to effectively deliver local relevance and market dominance. Key responsibilities include PR efforts, internal and external communications, local market communications, cooperative marketing and patient loyalty.

¨ Provided local market support for remote seminar using integrated media approach (largest turn-out to date in that area) resulting in 9% conversion rate to surgery and lower cost per lead/cost per surgery.

¨ Optimized media placements to gain better conversion rate in local market efforts.

¨ Managed local radio promotion in the Houston area. Provided direction and support for the semi-finalist selection. Assisting winner in social media efforts (Blog and Twitter). Developed press releases for Houston Radio Promo semi-finalist announcement and winner announcement.

¨ Developed and managed live TV segments on Good Day Texas ensuring physician and patient were well-versed in key messages.

¨ Developed and produced patient testimonials and surgeon videos for re-launch of corporate website and marketing materials.

¨ Worked with network of surgeons on coop marketing including website optimization, physician referral program, events.

¨ Worked with Sales Call Center to effectively communicate brand messaging to strengthen conversion rate.

EDS

Plano, TX, United States

Sep 2000 - Jan 2009

Global Advertising

Provided strategic marketing and advertising leadership ensuring brand strategy and brand compliance worldwide. Developed and managed advertising efforts with average annual budget in excess of $50 million. Managed agency relationships. Managed staff.

JCPenney

Plano, TX, United States

May 1988 - May 2000

Advertising Manager

Provided project leadership in development and production of all corporate advertising. Managed annual production budget in excess of $300 million.

University of Oklahoma

Norman, OK, United States

1980 - 1985

BA, Journalism - (Radio/TV/Film)

US Grant High School

Oklahoma City, OK, United States

1976 - 1980

HONORS & AWARDS

2008 Dallas Ad League Eagle Award Winner – Brand Ad Manager (one out of 300)

2008/09 Gold District 10 Regional ADDY (TV campaign)

2008/09 Silver Dallas ADDY (TV campaign)

2008/09 Business Marketing Association Pro-Comm Award – Best of Division Winner, Print Division

2008/09 B2B Runner-up Integrated Campaign

2008/09 B2B Runner-up Microsite Campaign

VOLUNTEER WORK

2009 Dallas Ad League Foundation

2009 Boys and Girls Club of Richardson

Microsoft Office (Word, Excel, PowerPoint)

(Expert)
7-9 Years Experience, (Last Used <1 year ago)

QuickBooks

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)

Advertising Production

(Expert)
10+ Years Experience, (Last Used <1 year ago)

PROFESSIONAL MEMBERSHIPS

BMA (Business Marketing Association)

ANA (Association National Advertisers)

DAL (Dallas Ad League)

AAF (American Advertising Federation)

“While I would consider Cheryl the consumate professional, the most impressive thing about her is that she always keeps things in perfect perspective. She is thoughtful, tasteful and demanding when it comes to staying focused. I've enjoyed working with her immensely and would recommend her very highly.” November 18, 2008

Tom Hansen, President, TMAdvertising was a consultant or contractor to Cheryl at EDS

“I don't know that I would have survived EDS without Cheryl. She has a wealth of knowledge and experience that she is always willing to share and she truly enjoys mentoring those around her. Her mastery of media and advertising production are unsurpassed and she consistently fights for quality work. She is truly a professional in every way but brings with her a sense of humor and enthusiasm that make working with her so enjoyable.” November 28, 2008

Sarah (Orlovick) Bueno, Global Advertising, EDS worked directly with Cheryl at EDS

“Cheryl has been an outstanding client for us over the years at EDS. I had the privilege of working with her when she was at JCPenney for a number of years as well. She brings a wealth of branding knowledge and advertising expertise. We've worked together on numerous new business initiatives, gorilla and general advertising campaign efforts. She has outstanding people skills and a rich history in virtually every aspect of brand marketing. I consider her one of my best clients– ever since opening our doors 7 years ago. I would highly recommend her as an excellent marketing & advertising consultant/partner/director.” December 2, 2008

Ron Head, Owner and President, imatrix was a consultant or contractor to Cheryl at EDS

“I've had the pleasure of working with Cheryl both at JCPenney and EDS. Cheryl is a consummate professional and a delight to work with. From my experience, Cheryl possesses the necessary talents to be successful in advertising-- Discipline- she is highly productive and focuses on accuracy, efficiency Achiever- she has a strong work ethic and is a hungry go-getter Positivity- Cheryl is enthusiastic, energetic, and optimistic. All of the traits you want from an employee in these tough times.” November 19, 2008

Steve Wellman, Director, Ad Sales, USA TODAY was a consultant or contractor to Cheryl at EDS

“Cheryl-Smith Johnson is an excellent example of an organized, committed, and reliable asset to any endeavor she tackles. Her dedication to the the responsiblities of advertising for EDS was extraordinary. She was the known go-to person in that sense and was held in high regard by all of her colleagues. I would recommend her to any future employer as someone who brings great value to the table, as she has a tremendous amount of experience, a team-player attitude, and a great work ethic.” March 27, 2009

Tim Sharp, Marketing Senior - Global Brand Strategy & Management, EDS, an HP company worked directly with Cheryl at EDS

“I have been fortunate to work with Cheryl for several years when we consulted with EDS. She is very smart and detail oriented. Cheryl builds relationships at a time when most want vendors. I am looking forward to working with Cheryl for a long time in the future.” December 2, 2008

Mike Bogda, President, ABA Consulting was with another company when working with Cheryl at EDS

“Cheryl Smith-Johnson is a consummate advertising professional with an eye for detail and vision for communicating a compelling story. She has a long track record for successfully moving our business agenda forward and working toward the end game. As an added benefit, Cheryl is great fun to work with! What a winning combination.” April 13, 2009

Danette Hardin, Worldwide Network Product Marketing Manager, EDS, an HP Company
worked with Cheryl at EDS