Andrew Hetzel is the founder of Cafemakers, a coffee industry business consultancy based in Hawaii. Cafemakers provides business counseling, engineering and quality improvement services for specialty coffee brands and agriculture businesses worldwide.
In 1996, Mr. Hetzel founded a retail marketing and training service company in Ann Arbor, Michigan. The company, then known as Videotronic North America, grew to become a multimillion dollar business under his leadership serving clients including: 3M, Aveda, Burger King, Brinker International, Calvin Klein, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.
Selling Videotronic in 2001 to investors, Andrew relocated to Los Angeles and formed Cafemakers to pursue a personal interest in coffee. New to the industry, he quickly demonstrated proficiency as an educator and retail business advisor, later developing a solid reputation as a coffee taster and judge.
Cafemakers projects today include the development of medium to large-scale specialty coffee roasting facilities and operations from planning through product marketing and coffee quality initiatives in coffee growing countries.
In 2005 Mr. Hetzel relocated to the Island of Hawaii, where he presently resides with his wife.
