Andrew Hetzel is the founder of Cafemakers, a coffee industry business consultancy based in Hawaii. Cafemakers provides business counseling, operations design and quality improvement services for coffee retailers, roasters and agriculture businesses worldwide.
In 1996, Mr. Hetzel founded a retail marketing and training service company in Ann Arbor, Michigan. The company, then known as Videotronic North America, grew to become a multimillion dollar business under his leadership serving clients including: 3M, Aveda, Burger King, Brinker International, Calvin Klein, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.
Selling Videotronic in 2001 to investors, Andrew relocated to Los Angeles and formed Cafemakers to pursue a personal interest in coffee and the rapidly expanding retail coffee chain industry. New to the industry, he quickly demonstrated proficiency as an educator and retail business advisor, later developing a solid reputation as a coffee taster and judge.
Cafemakers' clients today include an extensive list of retailers, franchisors, roasters and other coffee businesses for whom Mr. Hetzel has assessed and improved coffee flavor or business performance, created marketing or public relations campaigns, conducted training workshops or helped to expand into new domestic and international markets.
In 2005 Mr. Hetzel relocated to the Island of Hawaii, where he presently resides with his wife.
