métier - m e t / y a y
- An occupation, trade, or profession.
- Work or activity for which a person is particularly suited; one's specialty; a forté
Welcome.
Below, you'll find highlights from nearly every facet of the marketing mix, with a focus on database-driven direct and interactive digital/online marketing for blue-chip brands developed in both client and agency settings. You'll also find artifacts from the architecting of systems and data infrastructures that the brains and engine of Marketing, Sales and digital platforms, as I'm often the bridge connecting Systems, Database, CRM, Analytics, Product Management, Developers, and Design teams. See additional creative and campaign artifacts on the Metier site via QR code or Landing Page image to right.
Intelligence Applied.
Grounding the creative process in data and intelligence has never been more relevant - and in a 2.0 world never more critical. Harnessing the power of the conversation means capturing data at every touchpoint that might otherwise be lost to the ether. As marketing becomes more content-driven, meeting sales and profitability metrics requires a finely orchestrated interplay of channels attuned to customer and market cycles - because 'push' or outbound marketing hasn't gone away, it continues to play a vital role, and is often the placement making 'pull' possible.
Performance Measured.
The work continues to spark my interest and passion. I'm drawn to the intricate synthesis of right and left brain thought, and the challenge of leading the diverse teams who produce outcomes that are at once visually engaging and able to elicit an emotional response, yet grounded by data, metrics and code. Growing up in Silicon Valley instilled a passion for technology, along with an entrepreneurial drive that's balanced by a process orientation honed in F500 organizations. Invariably I'm looking for missed gems and white-space opportunities in the numbers. My mantra: intelligence paid for by sales.
360° Marketing Solutions.
Creating engagement through messaging targeted with pinpoint precision then delivered via triggered addressable media signals the next wave in our hyper-digital evolution. As both B2B and consumer markets become more amorphous, customer bases highly porous, and brand affinity often fleeting, many of the tried 'n true dictums no longer apply. The key now is learning to navigate by the numbers - and listening to what the intelligence is telling you. Because business doesn't control the conversation, it's only a matter of time before your market communicates what they need and want from your brand, and the products and/or services you're offering. Will you be listening?
