VisualCV

Design and maintain the site branding, layout and functionality; Write articles and coordinate contributions from hundreds of guest experts and writers; Solicit and manage sponsorships to fund ongoing maintenance and marketing efforts; Develop and execute marketing strategies to build brand awareness and generate sustainable revenues; Manage associated network communities of 27,000+ professionals across LinkedIn, Twitter and more.

• Created, edited and published Launchpad, a career search strategy book series
• Featured in such media outlets as The Wall Street Journal, ABCNews, CNNMoney and more
• Quoted in several career search and social media books and publications
• Taught career search and personal branding seminars to MBA program and university audiences

Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.  Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.  Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.  Presented my research findings, product test evaluations, and analyses to management and team members on a weekly basis.

• Developed the Go-To-Market product innovation plan and launch strategy for new wireless digital picture frame with Facebook integration.
• Researched consumer insights and developed the proposal for new line of socially responsible “cause” cameras and accessories.
• Completed full in-store competitive analysis for digital picture frames at 10 different retailers, which entailed salesperson and customer interviews, price comparisons, and product, stock-out and share-of-shelf audits.
• Researched consumer online feedback and reviews on Kodak and competitor products, and prepared thorough product SWOT analyses.
• Established official digital picture frame product evaluation criteria and evaluated leading competitive wireless digital picture frames so to improve upcoming Kodak wireless offerings and dominate this new product category.

Created, developed and executed business-to-business and business-to-consumer marketing efforts for this plumbing, well and septic supply distributor and retailer.  Led brand management initiatives, designed marketing strategy and marketing programs for new retail locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.

• Spearheaded redevelopment of customer loyalty and rewards program, including identifying consumer insights, designing promotional strategy and print collateral, integrating growth structure, developing financial forecasts and ROI analyses, and proposing that program to corporate strategy team.
• Designed and executed marketing strategy and campaigns for 4 new retail stores and new showroom.
• Identified areas for marketing budget cost savings that totaled $40,000 by integrating synergetic marketing and promotional activities.
• Enrolled and participated in company’s leadership and business development program.

Assisted Vice-President and Director of Marketing with all marketing campaigns and promotional efforts.  Identified several new target markets and executed multiple direct mail campaigns for new business development.  Designed promotional print collateral. Developed and maintained database for new e-mail marketing program.

• Led project from inception to completion for redesign of layout, content and future user interface of company’s corporate website.
• Created 35 to 40 demographic analysis maps for identified prospective retail locations with Microsoft MapPoint.