Carmen David

Designing & Marketing Innovative Home Products

Major areas of focus:

• M & A major project (acquiring agricultural entities counting for up to 100,000 ha farm land)
• Business development and boosting the overall activity with a relevant impact on cost control and increasing profitability (administrative, legal, HR, sales & marketing coordination)
• Planning, setup, implementation & supervision of budgeting, financial management & controlling

Tourism company established in 1968 that owns the entire public patrimony of touristic premises, specialized in programs for youth; major shareholder: the Romanian State

The leading national mineral-waters administration & extraction entity, owned by the Romanian State

Business consulting focused on business development and business turnaround strategies

Capitalizing on general management qualifications, gained through hands-on experience in start-up, turn-around and shut-down environments, offered to entrepreneurial multi-million Euro partnerships

Several success-stories related to self-acquired large-sized projects, e.g.:

• The start-up of a venture with Asian partners, researching, approaching and visiting producers in China and Hong Kong, selecting local Romanian distributors, monitoring local market for related business opportunities, bilateral commercial agreements
• Implementing new and innovative media/ more efficient, less expensive advertising solutions.(Create.Tiff Stuff)
• „Kleine Neustadt” a RE residential on-going project (60 houses, Bavarian style, located near Brasov) – consultancy related to market research, branding, PUZ fulfillment and approval, architectural project, Business-Plan, communication & partnerships

Market leader in the printing industry, producing books, albums, diaries, calendars etc., for both national and export markets

Full-time project with the mission of re-organizing the commercial activity of the company, fully achieved by the end of the mandate through:

• Reviewing the market approach/ proposing and implementing marketing strategy, training the sales-team
• Proposing and implementing the set of procedures related to all aspects of the commercial activity (Sales Plan and Annual Budget, clients’ portfolio, risk management, reporting, HR)

Contempo Property - real-estate broker, implementing new business-concept: “network of real-estate street stores”, promoting and selling major real-estate developments (residential and office projects)

• Building from scratch in only 9 months a fully functional company with a representative headquarter office, 3 store openings & two stores in go-to-market execution stages, implementation & launch of a role-model-store concept, leading an outstanding and outside-the box communication campaign (winning popularity campaign in terms of creativity & impact), attracting valuable real-estate developers despite Contempo’s youth on the local market, building up & training a team of smart and ingenious collaborators, achieving 100% professional and personal satisfaction in a 24/7 work effort
• Managed the company’s resources and prioritized operational costs in line with the company’s strategy
• Designed the strategy of adapting the Spanish business-concept to Romanian business environment and culture

M.T.IL Group is an international group of companies – the exclusive distributor for Romania of Casio, Kodak, Nikon, Hama, Lexar

• Implemented Kodak’s WW marketing concepts in Romania by developing adaptive business strategy and planning for both core-activities (distribution and retail – 150 employees)
• Identified and exploited cost-reduction opportunities through supporting the reorganization of the distribution system, from direct sales to appointing sub-distributors
• Established track record on strategic planning and processes improvement, with emphasis on growing revenue, profit & business value
• Leaded the company’s relation with the foreign partners

M.T.IL Group is an international group of companies – the exclusive distributor for Romania of Casio, Kodak, Nikon, Hama, Lexar

Main achievements:

• Annually reaching group settled national sales targets, exceeding yearly expectations and growing business through hands-on voluntary involvement beyond any personal effort boundaries
• Previously, as an Executive Director for Casio, I have been fully in charge of the relationship with the Japanese partner (negotiating contracts, imports, sales management, attending international meetings - often as the single woman-participant -, tripling turnover during the first year of involvement, being eventually promoted as National Sales Manager Kodak despite youth barriers and experienced competing team

Main responsibilities:

• Managed about 10 million Euros annual budget; lead a sales team of 34 persons
• Developed strategic partnerships with key-customers; negotiated the annual contracts& sales-targets
• Established, executed the sales strategy, implemented the marketing strategy, in order to increase market-share, the turnover and overall profit, exceeding Board’s targets and expectations
• Monitored dealers’ activity and ensured their responsibility to maintain Kodak’s standards.
• Participated at all European Exhibitions and Fairs where KODAK was present, as well as the Regional Distributors Meetings, organized by Kodak, Lexar, Hama and Casio
• Elaborated, implemented and checked for compliance the internal procedures and regulations regarding sales activity, according with management requirements and business strategy

RUDH Romania is an Austrian company, trading with consumer goods through building a Multi-Level Marketing (MLM) System

• Built the Multi-Level Marketing System for 10 counties (leaded a “pyramid” of 800 persons involved in the system) and coordinated the operations in the allocated area,
• Contracts negotiation and development of the relations with suppliers
• Coordinated the distribution and logistics activity: supplies, orders, deliveries
• Training Management of staff in 20 Romanian counties, most of whom have subsequently overachieved settled targets and professional expectations