View My VisualCV Online: http://www.visualcv.com/byronejohnson

Summary

I am a senior public relations professional with over a decade of success practicing in the following areas: public affairs, grassroots outreach, media relations, crisis management and issues advocacy.

 

I have significant experience working in the following sectors:  Healthcare, Transportation, Environment and Housing and Development.  

Skills

Crisis and Issues Management

(Expert)
7-9 Years Experience, (Currently in use)
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Building and protecting brand image

(Expert)
5-6 Years Experience, (Currently in use)
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Develops strategic social media campaigns

(Advanced)
3-4 Years Experience, (Currently in use)
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Developing and implementing strategic communications plans

(Expert)
7-9 Years Experience, (Currently in use)
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Work History

Center for Community Change

Washington, DC, United States
Feb 2010 - Present
Media Relations Consultant, Health Rights Organizing Project 

 

 

  • Responsible for developing and implementing comprehensive communications plan, working to pitch stories to traditional and social media outlets.
  • Work with grassroots community organizations around the country to support their communications efforts as part of national campaign to get health care reform passed.  
  • Develop and execute comprehensive online advocacy strategy for client.

 

 

 

 

Equals Three Communications

Bethesda, MD, United States
Aug 2009 - Jan 2010
Public and Media Relations Consultant 

 

  • Developing comprehensive communications strategy for short term client.
  • Pitched traditional and online media outlets to support short term client.
  • Developed media outreach collateral to support outreach activities.  

 

Humana

Washington , DC, United States
Mar 2009 - Jan 2010
Public Affairs Consultant 

 

  • Responsible for developing and implementing comprehensive public affairs strategy to support company's position on pending health care reform legislation. 
  • Recruit and organize advocates to interact with their elected officials around the issue of health care reform. 
  • Created events for legislators to gain understanding of company position's on pending legislation. 
  •  Designed and implemented comprehensive social media advocacy campaigns, operating across multiple social media platforms.
  • Oversaw development and implementation of successful health care e-advocacy campaigns

Hager Sharp

Washington, DC, United States
Mar 2007 - Present
Account Supervisor 

  • Managed multiple client programs and deliver a quality level of attention and work to each project.
  • Responsible for creating and implementing comprehensive media relations programs.
  • Developed strategic and sustained relationships with local, regional and national media contacts.
  • Led the development of strategy for press tours, trade shows, press conferences and special events.
  • Led the development of multiple communications vehicles for clients, including print and web tools.

National Marrow Donor Program

Minneapolis, MN, United States
Oct 2005 - Mar 2007
Senior Media and Public Relations Administrator 

  • Responsible for creating and implementing comprehensive media relations programs.
  • Developed strategic and sustained relationships with local, regional and national media contacts.
  • Conducted media training to company executives and board members.
  • Led the development of strategy for press tours, trade shows, press conferences and special events.
  • Led the development of multiple communications vehicles for clients, including print and web tools.
  • Successfully guided National Marrow Donor Program through multiple crisis situations by generating positive or neutral media coverage out of negative or challenging circumstances.   

Minnesota Medical Association

Minneapolis, MN, United States
Dec 2003 - Oct 2005
Manager of Grassroots Advocacy 

 

 

  • Created association's initial grassroots advocacy mechanism.          
  • Developed comprehensive grassroots advocacy campaigns to generate and capture attention of state elected officials. 
  • Designed and implemented health care issues advocacy campaigns.
  • Led organization's efforts around campaign to make Minnesota a smoke free state.
  • Created grassroots event series to develop relationships between physicians and state legislators. 

 

 

 

 

 

Metropolitan Council

St. Paul, MN, United States
May 2000 - Nov 2003
Public Affairs Manager 

 

 

  • Designed and implemented transportation, housing and environmental advocacy campaigns.
  • Created community grassroots partnerships to effectively connect with local, county and state government agencies and officials/
  • Created and successfully executed crisis communications plan for Metropolitan Council members.
  • Served as spokesperson for Metropolitan Council during several class action lawsuits. 
  • Designed and produced region-wide transportation policy conference.

 

Mall of America

Bloomington, MN, United States
Aug 1998 - May 2000
Community Relations Manager 

  • Created and successfully executed crisis communications plan for Mall of America.
  • Served as spokesperson for Mall of America during numerous crisis situations.  
  • Created and managed signature programs to promote the mission of the Mall of America Foundation for Youth.
  • Served as liaison between with Foundation Board Members, donors, sponsors and media.
  • Promoted Mall of America Foundation for Youth by creating strategic partnerships with civic agencies, local governments and area corporations.
  • Produced numerous high-profile events to promote Mall of America Foundation for Youth. 

Minnesota Department of Children Families and Learning

St. Paul, MN, United States
Nov 1996 - Aug 1998
Project Coordinator 

  • Served as coordinator on several agency public projects, including events, and publications. 

Education

University of Minnesota

Minneapolis, MN, United States
Sep 1991 - Jun 1996
Bachelor of Art, Political Science

Certifications

Mini MBA, Non-Profit Management

(University of St. Thomas, Minneapolis, MN)
Oct 1999 - Mar 2000

The Mini MBA program was designed to give professionals practical instruction on every aspect of non-profit management.

Select portfolio items

National Marrow Donor Program CEO Dr. Jeff Chell on ABC News Nightline discussing the complexities of marrow donation.

 

This story was produced in response to a crisis situation involving a patient's search for a compatible marrow transplant match; the resulting story provided an educational overview about the match process.

Icon_pdf_16 National Diabetes Education Program Update

NDEP Program Update is a semi-annual newsletter designed to inform program partners about accomplishments in the past year, upcoming projects and other relevant news. 

Eye To Eye with Katie Couric: CBS News

National Marrow Donor Program CEO Dr. Jeff Chell on Eye to Eye with Katie Couric (CBS News) discussing the process of becoming a marrow donor. 

 

This segment was a result of a pro-active pitch.

References

Paul Cantrell

(Client)

Michael Boo

(Superior)

Phil Riveness

(Superior)

Isaac Fordjour

(Superior)

Michael Tvrdik

(Superior)